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Janet Parkhurst
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- Copywriting
- Advertising
- Creative Direction
- Marketing Communications
- Marketing
- Show all
Bio
Experience
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Advertising Copywriter and Marketing Consultant
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Aug 2001 - Present
A creative-services entity providing strong copywriting and art direction, as well as smart marketing strategy for clients of all sizes.Work has involved Web sites, email messaging, catalogs, brochures, direct mail campaigns, sales letters, print ads, collateral, trade articles, corporate communi...
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Creative Director/Senior Copywriter
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Mar 1999 - Jul 2001
• Partnered with the CEO in the development of superior creative strategy and seamless follow through. • Co-delivered prospect presentations, led account management and provided creative direction. • Collaborated with art directors and design teams to produce fresh concepts and compelling visu...
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Onsite Contractor Copywriter/Marketing Consultant
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Jul 1996 - Mar 1999
Forged new product rollouts, led branding/re-branding initiatives, retooled marketing communications, and created concept/copy for collateral, conference materials, brochures and more.
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Senior Copywriter/Editor
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Aug 1984 - Jul 1996
• Re-merchandised the product pages of the company’s 32-page, six-time annually produced catalog in order to exploit more up-selling and cross-selling opportunities. • Took ownership of, and significantly improved, the process of obtaining professional Spanish translation for the majority of w...
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Education
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1990 - 1996Rhode Island School of Design
Suggested Services
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Industry Focus. “Marketing and Advertising”
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