Bio
Experience
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Senior Marketing Communications Manager
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Mar 1991 - Jun 2010
I'm responsible for all the Marketing Communication activities, vehicles and customer touch points supporting the GREAT STUFF TM Insulating Foam Sealant business in Dow. This role gives me an opportunity to implement a variety of marketing programs at the retailers we sell through....Home Depot, Lowe's, Ace Hardware, Menards and others. I oversee the advertising and PR budget and manage our ad agency relationship. My marketing efforts have included trade shows and event marketing, e-marketing, new business development, VOC market research, point of sale, video production, and sports marketing sponsorship programs.
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Marketing Consultant
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1983 - 1990
Being a Marketing Consultant gave me an opportunity to work across a variety of markets and see many different business challenges. My role included the market research, the analysis, conclusions and recommendations and the client presentations. Many of the projects done by Frank Lynn covered the effective selection, use and management of a company's channel's to market.
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Corporate planning
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1977 - 1978
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Education
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1977 - 1979Weatherhead School of Management at Case Western Reserve University
MBA, Marketing major -
1977 - 1979Weatherhead School of Management at Case Western Reserve University
MBA, Marketing -
1970 - 1974Bowling Green State University
Bachelor of Science in Business Administration, Marketing major
Suggested Services
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Industry Focus. “Marketing and Advertising”
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