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Bio

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Janet Hansen is a seasoned marketing professional with 19 years of experience in marketing strategy, advertising, and product development. She has worked for top companies like The Dow Chemical Company and Frank Lynn & Associates, and holds an MBA from the Weatherhead School of Management at Case Western Reserve University.

Experience

    • Senior Marketing Communications Manager
      • Mar 1991 - Jun 2010

      I'm responsible for all the Marketing Communication activities, vehicles and customer touch points supporting the GREAT STUFF TM Insulating Foam Sealant business in Dow. This role gives me an opportunity to implement a variety of marketing programs at the retailers we sell through....Home Depot, Lowe's, Ace Hardware, Menards and others. I oversee the advertising and PR budget and manage our ad agency relationship. My marketing efforts have included trade shows and event marketing, e-marketing, new business development, VOC market research, point of sale, video production, and sports marketing sponsorship programs.

    • Marketing Consultant
      • 1983 - 1990

      Being a Marketing Consultant gave me an opportunity to work across a variety of markets and see many different business challenges. My role included the market research, the analysis, conclusions and recommendations and the client presentations. Many of the projects done by Frank Lynn covered the effective selection, use and management of a company's channel's to market.

    • Corporate planning
      • 1977 - 1978

Education

  • 1977 - 1979
    Weatherhead School of Management at Case Western Reserve University
    MBA, Marketing major
  • 1977 - 1979
    Weatherhead School of Management at Case Western Reserve University
    MBA, Marketing
  • 1970 - 1974
    Bowling Green State University
    Bachelor of Science in Business Administration, Marketing major

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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