Experience

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  Banff & Lake Louise Tourism

  • Canada
  • Travel Arrangements
  • 1 - 100 Employee

  • Vice President, Destination Development

    • Feb 2023 - Sep 2023

  • Vice President, Strategic Initiatives and Brand Engagement

    • Sep 2022 - Feb 2023

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  Retail Resource Partners Inc.

  • Toronto, Canada Area

  • Partner

    • Feb 2019 - Sep 2022
    • Toronto, Canada Area

    Assist organizations in elevating their marketing communications strategy, and execution, to maximize ROI.

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  JE&CO

  • Toronto, Canada Area

  • Communications Executive

    • Feb 2018 - Sep 2022
    • Toronto, Canada Area

    Serve corporate leadership teams with impactful strategy, tactical campaigns and thought leadership to drive results and achieve business objectives.

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  Indigo

  • Toronto, Canada Area

  • Vice President, Public Affairs and Communications

    • Nov 2007 - Jul 2017
    • Toronto, Canada Area

    Oversaw public affairs and communications for Indigo, Chapters, Coles, and indigo.ca, ultimatelyreporting directly to the CEO. Served on Indigo's Marketing Management Team. Led brand communication strategy and cross-functional communications efforts to drive sales and brand awareness. Oversaw public relations, financial disclosure communications, and issues management. From inception to launch partnered with Indigo's internally founded eReading tech company, Kobo. Oversaw communications for the start-up and through its spinoff to become a standalone company in 2010. In collaboration with the Kobo team, partnered to drive Kobo's position as a global force in eReading until its sale to Rakuten for $315 million. Indigo was essentially three different companies during the decade long tenure— a book retailer, then simultaneously the founder of an eReading company— the profits from the sale of which further emboldened Indigo to undertake an aggressive transformational agenda resulting in the Company’s third iteration as Canada’s cultural department store- celebrating its highest revenue in company history.Results include a decade of year-over-year increases in positive media coverage; award-winning communications campaigns; and issues and reputation management, all of which have forwarded Indigo’s position as one of Canada’s top specialty retail and employer brands.

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  Holt Renfrew

  • Director of Communications

    • Feb 2002 - Nov 2007

    Led public relations and advertising for Canada's leading luxury specialty retailer. Served on the Marketing Management Team, driving the communication of the Company’s massive shift to a modern shopping experience for one of Canada’s most venerable luxury retail brands. Through six years of exciting marketing and public relations campaigns, world-class partnerships, bold merchandising moments, large-scale events and the movement to “surprise and delight” Holt Renfrew earned the coveted Brand of the Year title by Strategy Magazine in 2007.

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  Fairmont Hotels & Resorts

  • Toronto, Canada Area

  • Manager, Communications

    • 2000 - 2002
    • Toronto, Canada Area

    Provided communications support as part of the corporate head office communications and global hotel public relations team. Oversaw company-wide leadership media training, the philanthropic efforts of the Canadian Pacific Foundation and managed communications for two significant brand-wide programs, The Green Partnership Program and Adopt-A-Shelter.

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  Fairmont Chateau Lake Louise

  • Director, Public Relations

    • Apr 1998 - Aug 2000

    Led PR and communications which increased domestic and international brand awareness through media relations, and key partnerships with Alpine Canada for World Cup ski events, Parks Canada, Lake Louise Ski Area, The Resorts of the Canadian Rockies, and Banff Lake Louise Tourism.

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  VICOM Multimedia

  • Writer Producer Director

    • Jun 1995 - Apr 1998