Experience

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  Litco Law

  • Digital Content Strategist

    • Jun 2021 - Present

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  Freelance

  • Calgary, Canada Area

  • Marketing and Public Relations Strategist

    • Aug 2013 - Present
    • Calgary, Canada Area

    - Work with various entrepreneurs to manage their digital marketing portfolio and social media strategy- Landed coverage in CTV Morning Live, Daily Hive, Curiocity, VITA Daily, Financial Post, Vancouver Sun, and more - Clients include Vida Boutique Inc, Calgary Dental House, Accountwell Co, Leis De Buds, Rocky Mountain Flatbread, Aloha Tees, and many more.

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  CRAFT Beer Market

  • Calgary, Alberta, Canada

  • Digital Marketing Manager

    • Jun 2019 - Jun 2021
    • Calgary, Alberta, Canada

    - Develop and implement digital marketing strategies across various channels to increase reservations, average spend, guest acquisition and campaign-specific KPIs- Retargeting/remarketing campaigns in different mediums such as LinkedIn, Google and Facebook.- Manage and measure high-level strategic digital marketing campaigns for various audiences - Manage and oversee 10 social media sets (one per each restaurant) - 300% average increase in followers and engagement per account - Skills include: photography, videography, SEO, SEM, Google Analytics, Google Ads, Facebook Ads Manager- Launch and manage influencer programs across six Canadian markets

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  Brookline Public Relations, Inc.

  • Calgary, Canada Area

  • Account Manager

    • Dec 2018 - Jul 2019
    • Calgary, Canada Area

    - Craft pitches and messages for a variety of clients to land earned coverage in major media publications- Strengthen brand's positioning through creative campaigns

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  Curiocity Group

  • Calgary, Canada Area

  • Communications Specialist

    • Jul 2018 - Jan 2019
    • Calgary, Canada Area

    Lead social media strategy, reporting/analytics, public relations and influencer relations strategies for clients across Calgary, Vancouver and Toronto accounts reaching 54 million monthly viewersSEO-focussed copywriting for Curocity's online publications

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  Blenz The Canadian Coffee Company Ltd.

  • Canada
  • Food & Beverages
  • 200 - 300 Employee

  • Director of Marketing and Communications

    • Aug 2015 - Jul 2018

    - Develop and deliver major & minor product promotions to stores to drive sales and differentiate the brand in the market- Evaluate, negotiate and implement advertising campaigns (print, radio, outdoor, etc..)- Manage the company’s sponsorship & community investment program- Plan and execute a wide range of small and large scale special events- Ensure successful integration of social media & digital content into marketing programs- Engage in public relations to increase brand awareness through media coverage- Develop partnerships and cross-promotional opportunities to expose the brand to new audiences- Execute a range of contests and engagement-based marketing initiatives- Manage internal communications for the company including memos, notices, program guides and quarterly newsletters- Provide marketing training to new franchisees- Evaluate potential new suppliers and vendors to support company marketing objectives- In conjunction with the Franchise Development department, plan and implement programs to attract new franchise investors

  • Digital Communications & Marketing Coordinator

    • Feb 2014 - Aug 2015

    - Copywriting and editing for marketing platforms including websites, blogs, newsletters, product descriptions, contests, etc. - Conduct media and influencer outreach campaigns - Prepare proposals and plans for new marketing initiatives and programs with a focus on social media campaigns - Manage online brand reputation including proactively address customer complaints and feedback according to corporate guidelines- Assist in executing marketing projects including photo/video shoots, advertising campaigns, sponsorship, events and community-based promotions- Contribute strategic ideas for Blenz annual marketing plans- Event planning- Utilize SEO, Google Analytics, Hootsuite, and other monitoring tools

  • Social Media Marketing Intern

    • Aug 2013 - Feb 2014

    - Managed the creation and implementation of online marketing strategy and tactics for an assortment of clients in a variety of industries- Perform social media market research- Collect and analyze marketing data to develop and adjust marketing plans- Assemble/create social media activity reports- Assist in marketing and public relations projects

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  Moksha Yoga Victoria

  • Victoria, British Columbia

  • Digital Marketing Specialist

    • Aug 2012 - Sep 2013
    • Victoria, British Columbia

    - Manage and grow existing community social channels- Content creation (ideas, research, writing)

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  Government of Alberta

  • Edmonton, Canada Area

  • Child and Family Services Authority Public Relations Internship

    • Jan 2012 - Apr 2012
    • Edmonton, Canada Area

    - Content creation and copywriting for internal newsletters- Message copywriting for external audiences - Interview government employees and write stories about internal provincial-wide adoption success- Create communication plans and strategies regarding internal computer system updates