Experience

• 

  Desert Creative Group

  • Twin Falls, Idaho

  • President & Principal Consultant

    • Apr 2017 - Present
    • Twin Falls, Idaho

    Provide creative problem-solving for businesses to reach goals, overcome challenges, and grow more sustainability. These initiatives include consulting teams and guiding them through the foundational planning processes; training, sourcing talent, and helping develop in-house resources; and implementation services for marketing and creative development.

• 

  Frontier Precision, Inc.

  • Jerome, Idaho

  • Marketing and Communications

    • Jul 2016 - Jun 2018
    • Jerome, Idaho

• 

  Electronic Data Solutions

  • United States
  • Environmental Services
  • 1 - 100 Employee

  • Chief Marketing Officer

    • Jul 2014 - Jun 2016

  • Marketing Manager

    • Jul 2012 - Jul 2014

    Create and manage in-depth integrated marketing campaigns and schedules. One of the targeted marketing campaigns I developed was focused on educating local government agencies on configurable tools and apps specifically created for local governments. This was a soft sale approach, since these tools and apps are free and many agencies had no knowledge of them or weren’t utilizing them. This eight month campaign returned a 300% increase in service and GPS hardware revenue just four weeks into the campaign. A case study was done on this marketing campaign by Elaine Ball Technical Marketing located in the United Kingdom and was presented during a marketing workshop at an international dealer conference for Trimble Navigation.