Experience

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  Cashrewards

  • Australia
  • Software Development
  • 200 - 300 Employee

  • Senior Creator Team Manager

    • Jul 2023 - Present

  • Brand Designer

    • May 2021 - Jul 2023

    One of the recent highlights of my career has been the opportunity to create the new Cashrewards brand identity. What I have discovered is that when you get to do this sort of work - design that will represent and touch every part of the business - from within the business itself, there is a whole new level of collaboration and understanding that is available. The value of that is great, and can be seen in the results.I continue to work within the business to build and celebrate the brand through creative design and brand guideline development. • Designed, developed and rolled out a new brand design, covering all aspects of the visual branding. On-goingly working with teams to understand and implement the brand guidelines• Concepting, designing, managing and collaborating across multiple projects as a senior member of the Creative team• Supporting, mentoring and offering design direction and learnings within the creative team• Designed, developed and wrote a comprehensive brand guidelines document to reflect the new brand strategy, TOV and brand design throughout all touch points and for all teams• Further development of the brand as it evolves, including an ownable illustration style• Lead B2B designer, working collaboratively with the B2B team to bring events and comms to life with the Cashrewards brand•Contributing to key initiatives within the leadership group of the brand team, spanning across L&D, processes and creative standards• Contributing to company initiatives, including the Diversity & Inclusion working group, company wide Hackathons, and many marketing team and company wide events and projects• Recipient of Cashrewards March Values Award in 2022 - “We are pioneers”

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  Kindle Branding

  • Cronulla

  • Brand Designer & Consultant

    • Jan 2014 - Present
    • Cronulla

    Working as a contractor in design and brand consultancy across a variety of large and small business. This work has been done with the philosophy that very brand has potential, and the right design approach can tell the brand’s story with impact and emotion.Continuously excited to use over 20 years of experience in the industry to help this happen, I am also of the viewpoint that as a designer I am a relationship builder, and educator and a team member.Offering advice and strategy to grow your brand, designing to your needs from logo through to marketing collateral, and vast experience in packaging design and FMCG, I provide a well rounded solution for your brand’s design needs.Clients have included household names such as Aussie, Tyro, Canterbury-Bankstown Council, Microsoft (Education), as well as a large range of boutique and emerging brands.

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  Percept Brand Design

  • Cronulla

  • Design Director

    • Jan 2009 - May 2013
    • Cronulla

    In addition to designing from concept a large variety of jobs great and small, I ran the studio of 7 designers, managed clients and mentored junior staff in this role. The all rounded nature of this role was perfect for me, igniting my love of creative and of client relationships.My folio from this time is especially strong in packaging and branding.Clients include Unilever Foodsolutions, Riviana Foods, Liquor Stax, Grove Juice, Pink Initial, Wild Child and Enware.

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  TEQSA

  • On the Register of Tertiary Education Quality and Standards Agency (TEQSA)

    • Aug 2008 - May 2013

    A consultant for the Department of Education's Tertiary Education Quality and Standards Agency (TEQSA), assessing and accrediting higher education courses in Graphic Design

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  The Grain

  • Senior Designer

    • Jul 2008 - Jan 2009

    Clients include LG, Sara Lee, Pernot, Goodman Fielder

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  Energi Design

  • Senior Designer

    • Jul 2007 - Aug 2008

    Clients include Lion Nathan, Hutamaki, Kraft

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  Bluefish Branding

  • Design Director

    • Jul 2003 - Jun 2007

    Clients include Uncle Tobys, Glad Cleaning Services, Kimberly-Clark, Vision Australia, Paul Newman’s Own

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  Design Nucleus

  • Senior Designer

    • May 2000 - Jul 2003

    Clients include Smiths, Arnotts, Sanitarium, Sunsilk, Royal Doulton