Experience

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  Alerislife

  • Senior Manager Of Email Marketing
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  LendingClub

  • United States
  • Financial Services
  • 700 & Above Employee

  • CRM Campaign & Email Marketing Manager

    • Nov 2017 - Oct 2023

    • Led the development and expansion of Purchase Finance email program, contributing to generation of $6.2B in annual application volume.• Successfully executed approximately 40 B2B2C email campaigns monthly across six markets.• Managed email campaign production end-to-end, including scheduling, content planning, copywriting, layout, HTML coding, list segmentation, SFMC set-up, quality control, securing approvals, and deployment.• Implemented highly-customized, multi-segment, multivariate email campaigns including customer lifecycle, loyalty, acquisition, retention, win-back, ABM, and transactional.• Developed, launched and maintained approximately 80 automated campaigns.• Attained 40%-60% open rates, and aided in generation of approximately $15M per email campaign in annual incremental lift.• Aligned with analytics team to measure campaign performance for data-driven decision making and continual optimization.• Managed relationships with approximately 15 agency and industry partners for publication of email, digital retargeting, social media, articles, video scripts, paid search, and materials procurement for ~5 events per year.• Collaborated with data engineering and database marketing teams on platform migration from Exact Target to SFMC.

  • Senior Email Marketing Specialist

    • Nov 2017 - Mar 2020

    • Executed emails adhering to compliance regulations, brand quality standards, and CAN-SPAM guidelines.• Introduced conditional logic for dynamic customization, expanding email strategy options.• Managed multiple concurrent production schedules for graphic designers, copywriters, data team, and legal team.• Reduced campaign production time by approximately 10 hours per week for marketing, analytics, and legal teams by streamlining implementation process for enhanced efficiency and accuracy.• Updated email templates with new look and functionality, achieving approximately 10% lift in open and click rates.

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  Monster

  • United States
  • Internet Publishing
  • 700 & Above Employee

  • Senior Email Program Manager, Consumer Database Marketing

    • Jan 2006 - Nov 2017

    • Scheduled and executed highly-personalized email campaigns including triggered customer lifecycle journeys, newsletters, ad-hoc, AB testing, and 3rd party lead generation emails using dynamic content to a database of 20MM+ job seekers• Assisted cross-functionally with marketing platform migration by testing and troubleshooting data, campaign configuration and functionality, and training team members• Partnered with stakeholders to recommend, develop and execute segmentation and testing strategies designed to increase site traffic and KPIs for multiple Monster sites based on campaign response analysis

  • CRM Marketing Operations Specialist

    • Dec 2005 - Mar 2011

    • Team-Lead for scheduling, resources, execution and reporting of highly targeted emails• Aligned with advertising sales team to meet client campaign booking needs• Streamlined implementation process, created collateral, instructional, and best practices documentation

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  The Walt Disney Company

  • Senior Marketing Analyst

    • Jun 2003 - Dec 2005

    • Managed set-up, constructed targeted lists, and deployed emails for 3rd party clients and 35 internal business units (BU) • Coordinated with ad sales and BU managers to schedule campaigns, secure assets, manage audience list contention• Provided post-campaign analysis and recommendations for clients, and maintained monthly database profile and growth activity reporting for executive team

  • Marketing Analyst

    • Jun 2003 - Jun 2004

    • Assisted with production and deployment of marketing emails campaigns• Coordinated with quality control and legal teams to secure approvals

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  Premiere Radio Networks

  • United States
  • Broadcast Media Production and Distribution
  • 200 - 300 Employee

  • Starguide Traffic Coordinator

    • Apr 2000 - Jun 2003

    - Scheduled targeted audio advertising inventory, generated and distributed digital files via satellite (“Starguide”) to 1,200 Clear Channel radio affiliates nationwide - Monitored satellite submissions and online distribution, developed reporting and analysis for troubleshooting - Coordinated with producers, engineers, distribution, continuity, and compliance to ensure daily deadlines were met

  • Traffic Coordinator

    • Apr 2000 - Mar 2001

    Scheduled advertising inventory and delivered audio files on compact disc to radio affiliates nationwide

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  New England Cable News aka NECN

  • Newton, Massachusetts, United States

  • Technical Operations Specialist

    • May 1997 - Feb 2000
    • Newton, Massachusetts, United States

    Executed audio and video responsibilities for newscasts, breaking news, panel discussion programming, and special project productions