Experience

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  Newforma

  • United States
  • Holding Companies
  • 1 - 100 Employee

  • Director, North America Field Marketing

    • Oct 2016 - Jul 2017

    • Represent Field Marketing on the Americas management team reporting directly to VP Americas Sales• Work closely with Direct Sales leadership to agree on regional priorities and campaigns• Maintain a high-level regional plan, budget and status for all field marketing activity• Develop a detailed plan for the execution of each campaign • Manage the team responsible for execution of regional marketing campaigns and events• Liaison between Sales and Corporate Marketing • Track campaign effectiveness, analyze results and provide input on possible changes for improvement

  • Director, International Marketing

    • Apr 2016 - Oct 2016

    Worked with territory sales and marketing leaders in EMEA, ASEAN and ANZ to execute, monitor and evaluate marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure, awareness and lead generation. Reported to VP of Marketing.Skill set includes strong organizational and management skills, keen attention to details, ability to manage multiple projects simultaneously.

  • Corporate Marketing Manager

    • Feb 2010 - Apr 2016

    Responsible for the scheduling, tracking and implementation of marketing content for inbound and outbound marketing campaigns. Proficient in Kapost, a content management software.Also responsible for publishing, editing and modifying content on corporate external and internal websites using WordPressSkill set includes strong organizational and management skills, keen attention to details, ability to manage multiple projects simultaneously, and strong research and negotiation skills.

• 

  Autodesk, Inc.

  • Sr. Product Marketing Mgr.

    • Mar 1997 - Jan 2009

• 

  Autodesk, Inc

  • Senior Product Marketing Manager

    • Mar 1997 - Jan 2009

    Responsible for the development and delivery of collateral, sales tools, and communications for Autodesk Civil software products and solutions. Provided leadership for product and solution marketing to product management, development, partner marketing, geo marketing, public relations, advertising, web, and brand marketing.Successfully launched 10 releases of Autodesk Civil software.Coordinated and created 50+ marketing deliverables annually.Implemented a weekly live webcast series and increased attendance 134% in one year, from 3200 attendees to 7400.Developed Marketing Strategy Briefs annually for the Autodesk Civil software product which outlined goals and objective, target segments, market trends, market opportunity, competition, and distribution strategy.Successfully implemented a customer success program creating 62 new global customer references which were turned into either full printed stories, reference Powerpoint slides, or press releases.Established and chaired Autodesk Civil Advisory Council comprised of Autodesk customers from the greater Manchester area.

• 

  Softdesk, Inc

  • Product Marketing Coordinator

    • Jan 1990 - Mar 1997

    Acquired by Autodesk in 1997

  • Events Coordinator

    • 1990 - 1997

    Responsible for a wide range of marketing activities involving the coordination of all tradeshows, reseller, and user events. Responsible for the development and delivery of collateral, sales tools, advertising, and public relations activities for Softdesk software products. Developed sales and marketing deliverables for Softdesk Civil product line.Negotiated magazine space and contracts.Created and implemented direct marketing campaigns.Designed and authored a monthly newsletter.Managed and coordinated tradeshow and reseller events throughout the United States.Designed, managed, and contracted all exhibit booths.Responsible for all logistics associated with annual week long reseller event for 1000 resellers worldwide.

• 

  NH Health & Human Services

  • Public Information Officer

    • Jan 1988 - Jan 1990

    Spokesperson for Division of Health and Human Services including well child programs, job training, and summer youth programs.Responsible for writing press releases and various communications on all Division programs.Represented the Division to local and statewide print and broadcast media.