Experience

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  Kenya Orient Insurance Limited

  • Nairobi County, Kenya

  • Assistant Manager, Marketing and Alternative Distribution Channels

    • Sep 2022 - Present
    • Nairobi County, Kenya

    Responsible for implementing the marketing strategy designed to enhance the brand identity across Kenya Orient and co-ordinating marketing initiatives, including Managing the Alternative Distribution Channels to ensure achievement of set targets in respect to underwritten premium, leads follow up and closure and expenses control to achieve business objectives.• Implements marketing initiatives to promote the brand and support the business and sales team to meet monthly and quarterly targets. • Spearheads revenue growth through retention and acquisition of alternative distribution partners to meet the set targets.• Co-ordinates marketing strategy formulation and implementation for the alternative distribution channels in line with overall company objectives.• Team Lead for control and management of marketing expenses to achieve the maximum return.• Ensures that the alternative distribution channel operates smoothly and profitably through efficient and quality service to customers.• Manages the custody and control of company assets.• Ensures there is value for money on procurement of all marketing related items.• Facilitates continuous performance management process for effective and efficient service to customers with a view to achieve overall company business goals.• Responsible for the establishment and maintenance of good relationships with the market to gain insights on trends and devise ways to come up with relevant initiatives that would promote the organization.

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  Lifecare International

  • Nairobi, Kenya

  • Marketing And Communications Associate

    • May 2022 - Aug 2022
    • Nairobi, Kenya

    In charge of developing, establishing, and maintaining Marketing and Communications strategies and objectives in Kenya. I am responsible for developing and overseeing the digital strategy, managing the organization's social media, and online interactions with customers through social media.• Effectively oversees all promotions for both sites, including creative and offer selection.• Supervises offer strategy for all consumer marketing initiatives involving third-party merchant offers.• Delivers near-instant feedback on marketing initiatives in the role of research panel administrator for the consumer marketing team.• Increased Lifecare International Insurance Brokers affiliate revenue by 250% in 3months. Consistently achieved revenue goal every month.• Leads the highest performing campaign from May 2022 till date with a 25% open rate and an average of $10k in daily sales, effectively resolving Lifecare International Insurance Brokers Credit program's loss in merchants and diminishing affiliate revenue. Drove engagement to affiliate offers by increasing email contact strategy, and implementing a Flash Sale campaign monthly to close the gap.• Facilitates Lifecare International Insurance Brokers' name and positioning by managing quantitative and qualitative research for the brand campaign.• Generated more stickiness for daily unique visitors by instituting a Deal of the Day program: The number one most clicked ad running on the site with a click rate of 5%.• Boosted conversion by 18% by developing a new content strategy.• Formulated marketing and public relations strategies resulting in coverage in multiple publications.• Brainstorms, plans, and implements co-marketing strategies in collaboration with partner locations.• Responsible for communicating and following up on performance improvement plans for sales associates and management.• Develops social media plans and policies.• Directs a project to overhaul search experience with third-party vendors.

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  Madison Group Kenya

  • Kenya
  • Insurance
  • 700 & Above Employee

  • Marketing and Communications Coordinator

    • Jan 2014 - Apr 2022

    • Developed, executed, and measured integrated, multi-channel marketing strategies to increase agency awareness, generate and nurture leads, and support business development efforts - increased site traffic by 15% year-over-year.• Lead thought leadership and content marketing efforts to exploit unique positioning and present valuable insight and advice on issues of interest for customers and prospects.• Supported account management in building deeper customer relationships by coordinating customer appreciation programs, holiday cards, and gifts, and planning customer events and educational sessions.• Provided direction and contributed to the multi-functional team to reposition and rebrand the agency to differentiate and align with the new agency mission.• Supported HR in enhancing employee work experience by planning employee events and assisting with internal communications.• Won the Best Insurance in Product Marketing – 2nd Runners Up in the Think Business Insurance Awards 2017 which was the first time ever that Madison Insurance won this award since the inception of the Think Business Insurance Awards.• Coordinated the launch of Madison UniPlan - A university and college education savings plan, on 14th Feb 2017 at Villa Rosa Kempinski, Nairobi.• Coordinated positive and timely media coverage of Madison Group events in the Business Pictorial pages of mainstream media for the different marketing events that took place in each quarter of 2014 to 2022.• In liaison with the digital marketing agency, Digital Republic, I successfully coordinated the digital marketing execution of Madison Insurance which saw the company move from 213 likes in January 2014 to 83,900 likes in January 2020. This has seen the company move to position no.4 in the top insurance companies on Facebook. • Managed to improve the Madison Group brand visibility in the last six years.

  • Group Administrator

    • May 2013 - Dec 2013

    • Facilitated communication between various cross-functional teams to ensure alignment and clarity through reports and spreadsheets as requested• Scheduled and assigned appointments to office staff• Acted as a liaison between departments within the company• Supported communication with customers and out-of-state subcontractors• Attended trade shows to obtain new clients and created proposals through customer engagement and presentations• Coordinated Agencies issues for the General Insurance Business division. • Prepared targets on production reports on performance per month and year to date. • Developed and maintained store filing systems and records• Keep an accurate count of the product available in inventory.

  • Executive Assistant to General Manager | Financial Controller.

    • Mar 2011 - Apr 2013

    I served as Executive Assistant to the General Manager where I coordinated travel arrangements, schedules, meetings, and other functions for the Executive Director’s office.• Provided general administrative and secretarial support to the General Managers, Financial Controller, Office, and visitors. • Answered multiple console telephone systems.• Greeted and directed appointments, vendors, and office visitors.• Composed, prepared, edited, and distributed correspondence and other department documents.• Data entry of MIFS (Multi-Purpose Information Forms).• Ordered and distributed office supplies.• Provided all travel coordination (international/domestic) support for business meetings/trips.

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  Space and Style Ltd

  • Kenya
  • Wholesale Building Materials
  • 1 - 100 Employee

  • Office Administrator and Operations Manager

    • Mar 2009 - Feb 2011

    • Maintained office services and logistics by organizing office operations and procedures, controlling correspondence, designing filing systems, reviewing and approving supply requisitions, and assigning & monitoring clerical functions. • Maintained office staff by advising, counseling, orienting, and training employees. • Ensured inventory control systems are maintained and monitored the use of the company assets. • Maintained office efficiency by planning and implementing office systems, layouts, and equipment procurement. • Achieved financial objectives by preparing the annual budget, scheduling expenditures, analyzing variance, and initiating corrective actions for the administration department. • Ensured timely reports to Management and contributed to other duties in the absence of the Managing Director.

  • Administrative Assistant

    • Apr 2007 - Mar 2009

    Utilized excellent customer service skills while acting as the liaison between employees and customers.• Calculated hours and submitted payroll to ensure timely distribution of funds.• Created invoices weekly using Excel spreadsheets.• Filed documents to maintain an organized and efficient office environment.• Trained new administrative assistant.• Performed Human Resource functions.

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  Alliance Hotels & Resorts

  • Nairobi, Kenya

  • Customer Service Officer

    • Aug 2004 - Aug 2007
    • Nairobi, Kenya

    As Customer Service Officer, I analyzed customer issues, provided solutions to serve customers better, updated history records, investigated complaints, trained customer service staff, and maintained customer databases.• Handled check in and check out for 825 room AAA four diamond property.• Performed job functions with attention to detail, speed and accuracy.• Designed and implemented guest's room accommodations according to their interest.• Trained and motivated all new staff.• Carried out all Concierge duties.

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  Makini College

  • Nairobi, Kenya

  • Assistant Administrator

    • May 2001 - Jun 2004
    • Nairobi, Kenya

    I provided full technical support to the office administrator therefore managing to ensure 78% organizational efficiency in office operations.Key Contributions:• Disseminated Selected Information to Management• Drafted and compiled fully fledged records and statistics rendered for the purpose of • Handled telephone and walk-in enquiries, Incoming and outgoing correspondence, emails.• Maintained a 100% accurate filing system, (hard and soft copies), organized office supplies and kept stock.• Aligned schedules and organized service meetings in accordance with the office calendar.• Assisted in any other day to day office administrative entries and support roles.