Experience

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  Young Lives vs Cancer

  • Legacy Marketing Manager

    • May 2024 - Present

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  Sue Ryder

  • Senior Legacy and In-memory Manager

    • Jul 2021 - May 2024

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  PDSA

  • United Kingdom
  • Non-profit Organizations
  • 700 & Above Employee

  • Legacy Product & Proposition Manager

    • Jan 2020 - Jul 2021

  • Regular Giving & Donations Product & Proposition Marketing Manager

    • Apr 2019 - Jan 2020

  • Product Marketing Manager - Fundraising Appeals & Regular Giving

    • Nov 2018 - Jan 2020

  • Aquisition Marketing Manager

    • Nov 2017 - Nov 2018

    • Production of marketing plans in conjunction with the Senior Acquisition Manager including forecasting and budgeting.• Delivery of paid digital lead generation activity.• Monetisation development of PDSA’s owned channels to drive new prospects and supporter on-boarding.• Project management of acquisition and prospecting supporter journeys and touchpoints, including engagement and donation asks through multiple channels.• Working with a wide range of internal stakeholders to break down silos and barriers to acquisition opportunities, producing scalable process plans, business rule implementation and managing infrastructure changes. • Researching target markets and the competitor market place to influence future acquisition strategies and product development.• Ensuring robust measures are in place to monitor and report on key metrics and KPIs for all activity. • Production of quarterly performance and campaign evaluation reports.• Integrated campaign support for acquisition and donation opportunities. • Ensure all PDSA acquisition marketing activities are compliant with GDPR.

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  Kare Plus

  • Telford

  • Head Of Marketing

    • Jun 2017 - Nov 2017
    • Telford

    • Created and delivered marketing plans across the Kare Plus Group of companies.• Lead generation for franchise sales.• Delivered a consistent and blended Kare Plus brand across a network of 78 franchised businesses. • Supported franchise owners by producing marketing collateral, communications and signage to position their businesses as a local arm of a trusted and recognised national healthcare brand. • Managed three Kare Plus websites, back office portals and functionality.• Supported the Kare Plus franchise network with staff recruitment and retention programmes, utilising paid and organic social media, PPC, SEO and online content.• Managed relationships with suppliers and partners to ensure the Kare Plus approved suppliers delivered brand consistency and provided exceptional value for money within agreed service levels to the franchise network.• Wrote submissions for franchise and healthcare industry related awards.• Produced press releases, video and content marketing. • Led a team of four people.

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  Hope House Children's Hospices

  • Oswestry, Shropshire

  • Head of Marketing

    • Aug 2016 - Apr 2017
    • Oswestry, Shropshire

    • Planned, led and managed all marketing activities, developed and delivered marketing strategy including acquisition and retention planning. • Executed roll-out of newly developed brand, produced over 40 separate items of collateral across the organisation, ensuring consistency, tone of voice and maximum exposure of the brand across all touchpoints.• Wrote the 2017 marketing plan and associated budget. Managed expenditure against plan for marketing and fundraising. • Formulated direct marketing strategy and delivered integrated marketing campaigns utilising digital and traditional marketing to enhance and strengthen the brand.• Managed creative agency relationships. • Managed website and social media content to drive reach, donations and event participation.• Managed a team of five people, supporting the organisation’s marketing and supporter care functions and a wider team of nine regional fundraisers.Due to a decision to move away from the ongoing development of long-term income streams, direct marketing and a need to make expenditure cuts across the organisation, my position was made redundant.

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  PDSA

  • United Kingdom
  • Non-profit Organizations
  • 700 & Above Employee

  • Product Manager - Legacies & In Mem

    • Jul 2011 - Jul 2016

    • Developed and delivered the legacy marketing strategy.• Planned, scheduled and targeted integrated campaigns through multiple channels to increase awareness and to recruit, convert and retain supporters within the legacy marketing programme.• Directed and coordinated the production of marketing collateral, managing the creative process and activities of external and internal creative agencies, as well as the procurement of print and direct mail.• Continuously reviewed and refined supporter journeys and experiences of touchpoints with PDSA and legacy marketing.• Line management and staff developmental responsibilities, including systems training and support for a homebased team.• Interpreted data to continuously develop and refine insight led propositions under test conditions. • Carried out regular competitor analysis. • Data protection and information security lead for the legacy function.• Took a pivotal role in collaborative cross-functional projects and problem solving.Key achievements • Developed an integrated and award winning free will proposition.• Produced PDSA’s most successful direct mail legacy proposition, which acquired over 25,000 supporters to the legacy programme.• Created a data strategy for an events programme, devised a targeting model, instigated system developments improving data capture and produced a creative execution which delivered resource efficiencies.

  • Assistant Product Manager

    • Mar 2006 - Jul 2011

    • Managed legacy recruitment and retention campaigns, developing new insight led propositions.• Refined fulfilment procedures, instigated significant system improvements to drive efficiency.• Established a specific look and feel for all legacy collateral to integrate with a national TV advertising campaign.• Delivered a module within the organisation’s database to enable all inbound communications to be retained electronically and all outbound communications to be generated from the database, facilitating access for a call centre and regional homebased team, eliminating the need for paper storage systems.• Produced, wrote and directed a promotional legacy film.• Launched a marketing strategy to promote gifts in wills to PDSA veterinary clients and shop customers.• Engaged solicitors to promote PDSA to their probate clients with a suite of support materials.

  • Marketing Executive

    • Feb 2000 - Feb 2006

    • Delivered the legacy marketing plan.• Provided customer support on a one-to-one basis for donors considering leaving a legacy to PDSA, including specific solutions to numerous technical and legal issues which arose as part of the will making process.• Integrated separate legacy management and marketing CRM systems into PDSA’s bespoke supporter database.• Developed a legacy conversion and supporter retention newsletter.• Created a solicitor database, repurposed data for an enhanced legacy supporter journeys and broke down barriers to will writing.

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  Pride Hill Shopping Centre

  • Shrewsbury, United Kingdom

  • Marketing & Administration Manager

    • Dec 1996 - Feb 2000
    • Shrewsbury, United Kingdom

    • Created and delivered a marketing plan to drive footfall, responsibility for collateral, events and promotions.• Duty Manager responsibilities for the shopping centre • Town Centre community liaison, representing the shopping centre at local business groups and council meetings.

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  Dechra Veterinary Products

  • Shrewsbury, United Kingdom

  • Marketing Executive

    • Jul 1992 - Dec 1996
    • Shrewsbury, United Kingdom

    • Produced technical veterinary information, sales support literature, wrote and produced company newsletters. Managed trade stand presence and produced supporting collateral for the veterinary conventions programme.• Responsible for marketing specific product categories.• Delivered sales campaigns for veterinary practice customers including point of sale and supporting collateral.