Experience

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  Custom Fleet

  • Melbourne, Victoria, Australia

  • Strategic Marketing Manager

    • Mar 2023 - Present
    • Melbourne, Victoria, Australia

    • Responsible for the comprehensive development of a content calendar and ensured its timely execution.• Spearheaded the management of communications for both internal business functions and external customer interactions.• Led the planning and execution of major events dedicated to Electric Vehicles, Drive Day experiences, and sustainability initiatives across the AUD/NZ region.• Played a pivotal role in supporting our brand refresh and strategic initiatives by orchestrating impactful launch events, thereby maximizing brand awareness.• Formulated and implemented a robust marketing framework to drive the adoption and penetration of key strategic initiatives.• Collaborated closely with Business Leaders to craft an overarching marketing strategy that aligned with organizational goals.• Nurtured and managed relationships with external partners, including creative, media, and promotional agencies.

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  Parliament of Australia

  • Melbourne, Victoria, Australia

  • Marketing and Communications Advisor

    • Apr 2022 - Jun 2022
    • Melbourne, Victoria, Australia

    • Responsible for managing the marketing, media releases and communications for the Federal Election in the Goldstein electorate and Assistant Minister for Industry and Energy Emissions.

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  CDF

  • Melbourne, Victoria, Australia

  • Executive Manager Marketing & Communications

    • Apr 2021 - Apr 2022
    • Melbourne, Victoria, Australia

    RESPONSIBILITIES• Ensure the Marketing team is integrated with and supports CDF’s strategic objective.• Oversee CDF’s ongoing brand development• Develop and deliver communications to meet organisational needs• Plan and execute digital marketing strategies including CDF’s website, social media, SEO and EDMs• Build collaborative relationships internally across the organisations and externally with suppliers and vendors• Attend and provide updates at CDF Community Board meetingsACHIEVEMENTS• Developed and implemented change management programme for the CDF online upgrade to clients over a number of stages, which was used as a precedent standard communication for other dioceses.• Developed the About Us CDF animation video to create engaging brand awareness across digital channels• Developed the Mission Saver Savings Account collateral, animation and testimonial video as content across digital channels to acquire leads.• Developed the Annual reports including scripting from the Chair Archbishop of Melbourne.• Project management of digital and marketing CDF website assets.• Successfully executed CDF’s participation as a premium sponsor at the Victorian Primary School Principal Conference with 300 delegates.

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  Janik Pty Ltd

  • Melbourne, Australia

  • Marketing Consultant

    • Jan 2019 - Apr 2021
    • Melbourne, Australia

    Partnering with SME's to drive key business and marketing strategies to successfully deliver growth and performance. ► New Business Development► Strategy Development► Social Media Marketing► Customer experience ► Digital Marketing ► Customer experience► Competitive intelligence

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  StellaJane Interiors

  • Melbourne, Australia

  • Co-Founder / Marketing Manager

    • 2015 - 2018
    • Melbourne, Australia

    StellaJane Interiors is a boutique interior design company providing bespoke furniture and consultancy services. With two retail stores and an online channel, the business has established strong relationships with interior designers, property developers, real estate agents, and overseas furniture manufacturers. As a cofounder, my primary responsibility was to drive online sales and establishing working relaionships with key manufacurers and designers.Key Responsibilities► Lead the execution of brand digital campaigns, content strategy, website design and optimized campaigns to improve conversions and cost per impressions. ► Developed PPC strategy to drive online traffic. ► Managed overseas manufacturers, including contract and supply negotiations.► Drove business development opportunities via product launches and targeted campaigns via customer profiles on Facebook and Instagram.Achievements► Developed and excuted digital campaigns, content strategy and website design to optimise conversion rates and reduce cost per impression.► Developed innovative Pay-Per Click (PPC) strategy to drive traffic from targeted customer demographic

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  Club Assist

  • Melbourne, Australia

  • European Marketing Manager, Global Brand, Product and Business Development

    • 2012 - 2014
    • Melbourne, Australia

    As a key member of the marketing leadership team, my responsibilities involved delivery of the marketing plan across key European countries. Brand, Product and Business development globally.Key Responsibilities► Lead the development and execution of the European marketing programs across the motoring clubs articulated in Annual and 3-year business plans, include budget planning, acquisition strategy and ROI measures.► Develop and Manage the EU Marketing Strategy Planning development.► Evaluate product, business development and other marketing opportunities. ► Developed product launch, initiatives and online content for new product and development.► Responsible for defining Club Assist’s brand vision, foundations and guidelines. Achievements► Delivered of marketing plan, branding, product and business development to drive growth across Europe► Developed new EU Marketing Strategy and Budget with clearly defined success/ROI metrics and reporting► Executed collaborative marketing strategies with a Dutch partner► Implemented digital marketing strategy and improved online customer interface to align with new brand vision and promote new products

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  Bupa Australia

  • Marketing Planning, Projects & Strategy

    • 2010 - 2012

    Responsible for leading and managing the annual operating strategy, strategic initiatives and business planning process for all functions of Marketing, Product & Corporate Affairs. Key Responsibilities► Lead the Annual Bupa planning process including strategic initiatives with in Marketing, Product & Corporate Affairs (MPCA)► Represent MPCA within Bupa’s strategic, cross functional working group and the development of the Corporate Australian Operating Plan (AOP)► Work cross functionally to establish annual business growth targets.► Ensure tracking of strategic and key initiatives within MPCA to ensue delivery.► Lead the development of AOP and re-forecasts of management expensesAchievements ► Developed and managed $55M Australian Operation Marketing Planning cycle and associated initiatives, reporting to Bupa UK on a monthly basis► Oversaw Bupa branding strategy following acquisition and merger of HBA and MBF

  • Marketing Effectiveness Manager

    • 2008 - 2010

    Manage and lead the Australian operating plan and the national marketing budget ($55 million). Develop benchmarks and measure ROI of business programs within Marketing, Product & Corporate Affairs.Responsibilities► Led and managed the annual $55 million Australian Operation Marketing Planning cycle and strategic initiatives and ensured compliance and expenditure was approved within budget and reported back to Bupa UK on a monthly basis.► Develop a continuous improvement capability and framework to measure and track campaign/project progress, effectiveness and outcome across the function.Achievements► Led Australian Operation Marketing Planning Cycle, driving value for money gains across the $55M annual budget through process automation and improved reporting and data analytics►Developed a monthly marketing effectiveness model and marketing effectiveness forums between sales & marketing dashboard to ensure Bupa's ROI on media spend

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  Sensis

  • Australia
  • Advertising Services
  • 700 & Above Employee

  • Business Planning Manager for the Digital Marketing Services

    • 2006 - 2008

    Lead, manage and develop operational and corporate strategic business plans for the Sensis Digital Marketing Service business.Key Responsibilities► Identify and scope initiatives across the portfolio including Capex and Opex investments across the business► Run Quarterly Business Reviews to evaluate progress of business against business plan, identifying issues, risks, gaps in the marketAchievements► Developed and executed an integrated business plan ► Presented business cases for change & investment to secure Executive approval for CAPEX & OPEX funding► Led Quarterly Business Reviews with cross functional managers to analyse results, adapting plans to respond to emergent trends, risk and opportunity

  • Pricing Capability Manager

    • 2006 - 2006

    Responsible for benchmarking pricing and creating strategic alliances wih other international directoriesKey Responsibiliies► Build on current international strategic alliances and create further alliances with other international directories. ► Support operational pricing team in the implementation of pricing strategies across Sensis’s portfolios.► Responsibile for benchmarking Sensis’s pricing against its international peers. Achievements► Recommended and implemented a strategy for the elimination of all $14million customer’s discounts and replaced by value-add selling of Yellow pages print. ► Developed new sales and strategy approaches for the Australian market.► Delivered market analysis to develop benchmark pricing and establish strategic alliances with other international directory service providers ► Nominated two pinnacle awards from Sensis for implemening new methodogies for the Yellow Pages

  • Channel Development Manager

    • 2005 - 2006

    Responsible for the growth of the White Pages; via sale process improvement, product and channel development and sales effectiveness.Key Responsibilities► Identify and implement ways to automate processes, maximising efficiencies of resources and time, and increase revenue opportunities for sales► End to end Sales Planning functions within White Pages. Through segmenting and developing consultant workloads through the sales planning process utilising inputs from various parts of the business including Strategy Development, Sales Management, Product, Pricing and Market ManagementAchievements► Led sales process improvement & digital transformation to automate and streamline sales processes & reporting► Created new bundle offerings and developed new products resulting in 48% increase in customer uptake of bundles and 28% increase in overall product sales► Developed and executed win-back strategies resulting in 38% recovery of lost sales

  • Pricing Analyst

    • 2004 - 2005

    Develop product pricing strategies that support value based pricing to maximize company profitability. Achievements► Developed innovative and flexible pricing strategies that delivered 20% growth in Metro portfolio ($628M) and 32% growth in Regional portfolio ($350M)► Developed retention and winback strategies for Metro Yellow Pages resulting in 35% retention of customers.► Created bundle offerings and incentives for Print and Online across all channels resulting in uptake of 69% of bundle offerings.► Completed pricing strategy for the Metro Yellow pages Metro directories (Existing portfolio - $628 million) resulting in an increase revenue of 20%.► Successfully completed pricing strategy for each of the 50 Regional Yellow Pages directories, resulting in a 32.5%increase in revenue growth. Existing portfolio -$350 million.► Awarded two Pinnacle awards from Sensis for implementing new methodologies for the Yellow pages.

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  NAB

  • Business Analyst

    • Mar 2004 - Oct 2004

    Business Owner for building the customer value proposition model for the NAB's banking segements. Achievements► Harnessed market analysis, customer insights and business intelligence to develop and embed NAB Business Banking Customer Value Proposition

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  Kraton Polymers

  • International Competitive Intelligence Manager

    • 2002 - 2004

    Research, develop, recommend and implement strategies to counteract our competitors in Asia, Europe and the U.S. Presented to senior management and sales/marketing teams in Europe & U.S on a quarterly basis.Achievements► Researched, developed and executed global strategies to combat emergent competitor threats to maintain and grow market share across Asia, Europe and US► Executed digital transformation to automate marketing processes and data collection; significantly improving reporting, analytics and business intelligence capability ► Led market/competitor analysis & due diligence to inform M&A decisions and negotiations

  • Sales Development Manager

    • 2001 - 2002

    Manage major sales projects of Isoprene rubber in the United Kingdom and the European market. Achievements► Developed and executed sales strategies to drive growth in Isoprene rubber sales across UK and Europe ► Delivered comprehensive market analysis and feasibility study to inform business planning and capital investment

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  Shell

  • Sales Marketing Manager Shell Italy / Kraton Polymers

    • 2000 - 2001

    Managed relationships with key & core accounts for bitumen modification, adhesives, sealants and coatings.Achievements► Nurtured relationships with existing clients to optimise retention and drive growth in the bitumen, adhesive, sealants and coatings portfolio► Secured new client accounts valuing $5.5M per annum

  • Marketing Services Advisor / Kraton Polymers

    • 1999 - 2000

    Sales and Service advisor of Kraton (elastomers), resins & solvents nationally and for the import/logistics of Kraton products from various overseas suppliers.Achievements► Partnered with cross-functional stakeholders to develop and execute marketing plans and strategies to drive growth and new customer acquisition

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  Daimler Chrysler

  • Melbourne, Australia

  • Marketing Co-ordinator

    • 1998 - 1999
    • Melbourne, Australia

    Co-ordinated the marketing campaign launch of the new A class finance packageSuccessfully assisted the corporate team with the billion-dollar acquistion of Mercedes-Benz Finance AustraliaImplemented changes to marketing finance communication in order to comply with the requirements of the GST.

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  Victoria University

  • Melbourne, Australia

  • Research Assistant to the Dean of Economics & Tutor for Finance of International Trade

    • Jan 1998 - Nov 1998
    • Melbourne, Australia

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  COSCO Container Lines America, Inc

  • Melbourne, Australia

  • VIP Accounts Manager

    • Apr 1996 - Dec 1997
    • Melbourne, Australia