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Jamie Desrochers is a seasoned program manager and product lead with 20+ years of experience in customer growth and loyalty, product marketing, and project management. He has a strong background in developing product narratives and key messaging, and has successfully launched hundreds of products with high sell-out rates. Jamie holds a Course Certificate in Indigenous Canada from the University of Alberta and an Ontario Secondary School Graduation Diploma from E.S. Georges-P.-Vanier.

Experience

    • Canada
    • Mining
    • 700 & Above Employee
    • Program Manager, Customer Growth and Loyalty
      • May 2021 - Present

      - Responsible for maintaining and nurturing theloyalty of the Royal Canadian Mint’s topcustomers via the “Masters Club”- Responsible for creation of meaningful MastersClub benefits such as hosting virtual events,newsletters, promotions and an annualcollection book (https://www.mint.ca/enus/shopping/archives/accessory/2021-annualcollection-book-mintage-4-000-prod-204867 )- Face-to-face interaction with our most importantcustomers

    • Product Marketing Lead
      • Jan 2019 - May 2021

      * Product Lead for Canadian commemorative circulation coin program and SCRUM Team Product Owner.* Provides strategic and operational leadership in developing product narratives and key messaging to be integrated into all aspects of marketing.* Develops marketing and communications strategies to enhance product visibility on various platforms, including the creation of web micro-sites for high-profile themes.* Creates/develops processes for building and maintaining community relations, and formanaging partnerships between the Product Team and internal/external stakeholders,including the Government of Canada.* Acts as mentor for team members while championing brand/product storytelling.

    • Product Manager - Numismatics
      • Mar 2012 - Jan 2019

      * Successfully launched hundreds of products and achieved a high sell-out rate by championingstorytelling.* Designed/illustrated 70+ numismatic coins.* Created and championed new, innovative product packaging for a unique customer experience.* Served as an enthusiastic brand ambassador in media, “Mint Talk” YouTube videos and at publicevents to support community outreach efforts.

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Project Manager – Internet Value Added Services
      • Sep 2011 - Mar 2012

      * End-to-end manager for two high profile portfolios in Bell Mail and Internet Security Services, aswell as several smaller Products in Windows Live, Personal Vault, Service Advisor, Personal Web and MSN Premium

    • Product Manager – Email Management
      • May 2006 - Sep 2011

      * Product Liaison with Bell’s largest partner, Microsoft, for Email and the Windows Live Suite* Subject matter expert for the organization for the Consumer Email Platform.* Influenced and managed 7 separate teams without direct authority and reporting structure. This lead to an email migration of over 900,000 customer accounts with only a 2% customer call in rate* Created Marketing communications for thousands of Bell customers and ensured a smooth customer experience, as well as micro-sites to promote my product. An example of this can be found at www.bell.ca/bellmailsuite, which accumulated over 64,000 hits the first week alone.* Overhauled the Operations relationship between Bell and Microsoft and coordinated the first successful

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Credit Solutions Business Analyst
      • 2004 - 2006

      * Assisted in developing the business and system requirements for several successful projects regarding Bell’s various billing platforms * Extensive testing experience * Created training and process manuals for new functionalities

    • Residential Credit Services
      • 2001 - 2006

      Line support Manager for Bell Residential Credit Services * Implemented and documented most Best Practices and procedures within the department* Balanced Service Levels to meet expectations and Targets * Subject Matter Expert for Bell’s billing tools Senior Credit Representative for Bell Internet & One Bill * Provided support to Credit Services agents as well as fielded customer escalations Bell Internet and One Bill Trainer * Trained several multi-disciplinary groups on Bell Internet and One Bill Billing platforms * Developed training packages in PowerPoint and Flash to facilitate training

Education

  • 2020 - 2020
    University of Alberta
    Course Certificate, Indigenous Canada
  • 1995 - 1999
    University of Ottawa
    History
  • 1990 - 1995
    E.S. Georges-P.-Vanier
    Ontario Secondary School Graduation Diploma, 13

Suggested Services

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Industry Focus. “Mining”

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