Experience

• 

  Good Drinks Australia Ltd

  • Australia
  • Food and Beverage Services
  • 1 - 100 Employee

  • Head of On Premise

    • Jul 2022 - Present

  • Regional Manager - NSW, QLD, VIC & TAS

    • Jul 2020 - Jul 2022

• 

  Sydney Beer Co.

  • Australia

  • Sales Director

    • Sep 2019 - Apr 2020
    • Australia

    Sydney Beer Co is a premium local independent beer brand that was launched on a small scale in 2016 focusing on the high-end restaurant channel. In the role as Sales Director I successfully developed and implemented the Multi-Channel Sales Strategy with a focus on On Premise Ownership Groups and National Off Premise banners. I was also responsible for the leadership of the National Sales Manager and Key Account Manager. Despite delivering significant commercial outcomes throughout my tenure, the business was heavily impacted by the COVID-19 pandemic regulations, and as a result the role was made redundant.Key Achievements:- Creation of ‘Blue Print’ Sales Strategy to win in the market place through key strategic pillars for success.- Total company revenue growth of 45% vs previous year.- Distribution growth +49% including First Choice new ranging and NSW state wide Dan Murphy’s.- Key On Premise Group tap ranging including Solotel, AVC, Ben May, Mantle- 159% of personal revenue target achieved- Positive engagement across all stakeholders within a small family business

• 

  Lion

  • Australia
  • Food and Beverage Services
  • 700 & Above Employee

  • National Sales Manager - International Premium Brands

    • Nov 2017 - Jul 2019

    In my role as National Sales Manager International Premium Brands I was responsible for all joint sales and marketing commercial outcomes across Pack Volume and Value share, and Tap Volume Share for Lion’s International Premium Portfolio. Brands included Heineken, Guinness, Kirin and Birra Moretti. Key areas of focus included engagement with key stakeholders to drive disciplined and consistent execution within all customers and channels; leading the execution of the Lion Premium Club program, leading the On-Premise Venture Team through 2018, with dotted line responsibility for 10 team members; delivering a world class Trade Engagement program across IP brands, with accountabilities and clear deliverables for both customers and Lion and conduct monthly performance reviews with inputs into SPR & BPR reporting.Key Achievements:- +9% growth of the Heineken Trademark in 2018 through robust customer and channel planning- Growth across all IP brands in the On Premise- Creation, development and leading the ‘Lion Premium Club’ to drive a true portfolio approach (currently delivering 9% growth vs YAGO)- Led the restructure of Market Activation role through engaging key stakeholders- Led the Rugby World Cup customer incentive program delivering Best in class Trade Engagement Program and key marketplace outcomes.- Key consult for all IP 2019 brand planning – On and Off Premise.

  • National Business Manager - Heineken Lion Australia

    • Jan 2012 - Oct 2017

    As the National Business Manager I was responsible for developing and activating Customer & Channel Plans for the On and Off Premise channels; led the Joint Venture PBC Sales Team in the development of robust plans and programs to deliver AOP targets; led the development and execution of key NPD and Innovation plans through the Joint Venture Sales Team; championed, coached and supported the PBC Team and broader Lion team, had dotted line responsibility for the Moretti Brand Ambassador and led the Trade Engagement program for all key stakeholders.Key Achievements:- Achievement of the 10 year Joint Venture ‘Milestone’ target through effective development and activation of channel and customer plans.- Achieved year on year +20% growth of our top 50 On Premise customers 2012 - 2017- Growth of +10% of NIB customers 2012 – 2017 through joint customer business plans- Developed the concept of our Platinum and Gold programs to win the ‘Moment of Truth’.- Platinum customers +30% growth in 2014 - 2017- Step changed glassware usage from 45% in 2012 to 85% in 2017 through insight lead sales discussions- Led and developed the HLA On Premise team (Brand Manager and Shopper Manager).- Led and developed the Precinct Sales Managers and Sales Teams through the annual conference and WIP meetings- Revolutionised the Trimester Review Process to engage Lion Senior Leaders and gain commitment to incremental targets- Developed a commercially assertive industry renowned Trade Engagement program for leading stakeholders

  • Regional Sales Manager

    • Aug 2014 - Dec 2014

    In this secondment role I was responsible for the management of 5 Sales Executives and led the team through organisational change plus Territory re-alignment managing significant change whilst growing volume vs previous year.

• 

  Lion

  • Australia
  • Food and Beverage Services
  • 700 & Above Employee

  • National Account Manager - Dan Murphy's

    • Jan 2010 - Dec 2011

    In this role I was responsible for the management of Lion’s largest and most challenging customer nationally, and achieved year on year NIV growth of +30% year 1 and 27% year 2.

  • Key Account Manager

    • Mar 2007 - Dec 2009

    In this role I was responsible for the account management of the ‘Influence’ On & Off Premise ownership groups across NSW including Merivale, Solotel, ALH, Chambers Cellars

• 

  Molson Coors

  • United States
  • Food & Beverages
  • 700 & Above Employee

  • National Account Manager

    • Feb 2006 - Dec 2006

    In this role I was responsible for UK Student Accounts (NUS & TUCO) and Regent Inns (Walkabout Inns / Bar Risa / Jongleurs) worth £2.5m contribution, successfully achieving 11% growth of core brands vs declining market of -1.5%.

  • Account Manager

    • Nov 2004 - Jan 2006

• 

  Esporta Health & Fitness Clubs

  • Regional Sales & Marketing Manager (UK South, Germany & Sweden)

    • May 2002 - Jun 2004

    In this role I managed a team of 14 Sales Managers and 56 Sales Consultants.