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James Rouland is a seasoned energy professional with extensive experience in regulatory economics, energy market analysis, and policy development. He has held various leadership positions at PPL Corporation and Daymark Energy Advisors, including Director - Regulatory Policy & Energy Procurement and Managing Consultant & Practice Area Lead for Regulatory Economics. James has a strong educational background in Environmental Science, Environmental Policy, and Finance, with an MBA from the University of Phoenix.

Credentials

  • Introduction to Spreadsheets and Models
    Coursera: Wharton School
    Oct, 2020
    - Apr, 2026
  • Fundamentals of Quantitative Modeling
    Coursera - The Wharton School (U. Penn)
    Apr, 2020
    - Apr, 2026

Experience

    • Managing Consultant
      • Oct 2023 - Present
      • Remote

      I'm a Managing Consultant and Practice Area Lead for Regulatory Economics (one of six practice areas at Daymark), while actively supporting the Procurement & Portfolio Management, Rates & Pricing, and Clean Energy practice areas as well. My responsibilities and focus areas are wide, including leading teams in the analysis and research of energy markets, benefits analyses, and regulatory policy initiatives at the state and federal level. provide rate making and design advisory support, energy procurement expertise, and broader clean, alternative, and renewable energy policy and strategic insight. Client projects vary dynamically, such as: - municipal utility analysis and strategy for renewable energy build and/or procurement- procurement of renewable energy (PPA & RECs)- tariff and rate review for data centers and concentrated load customers- utility filing support for default service energy plan (plan development, policy and regulatory review, contract update, testimony - both written and verbal - and program implementation)- transmission strategy development support (PJM/ISONE/NYISO markets)- monitoring, reporting, and recommendations concerning wholesale market reforms (ISO-NE and PJM)- Municipal utility rate review and customer programs evaluation

    • United States
    • Utilities
    • 700 & Above Employee
    • Director - Regulatory Policy & Energy Procurement
      • Jul 2023 - Oct 2023

      Included all major functions under the Senior Manager role with additional responsibilities including:- Corporate strategic development concerning energy market development, resource adequecy, and alternative ratemaking. - Lead strategic development of clean energy development for Rhode Island Energy including offshore wind procurement, small and medium-scale renewable energy resource development, renewable energy credit acquisition and sale, and green program management.- rate and regulatory tariff review and update.

    • (Sr.) Manager - Regulatory Policy
      • Jul 2022 - Jul 2023

      I lead a team of experienced energy professionals that manage activities in both Pennsylvania and Rhode Island jurisdictions, including default service and last resort service wholesale energy procurement; long-term renewable energy RFPs and feed-in tariffs; regulatory analysis, strategy development, and implementation; regulatory compliance; wholesale market design; and ratemaking. I also serve as a witness on behalf of both PPL Electric and Rhode Island Energy on a broad array of topics and represent PPL on the Greater Lehigh Valley Chamber's Energy & Environment Committee. Key recent initiatives in Pennsylvania include: - Conducting energy and renewable energy credit auctions resulting in over $700m in annual revenue;- Developing regulatory strategies in support of topics such as renewable energy integration and management, alternative ratemaking, electric vehicles, energy storage, DER aggregation (FERC 2222), retail competition, customer programs, and default service procurement.- Analyzing and developing legislative strategies concerning such topics as PA Alternative Energy Portfolio Standard (AEPS), Community Solar, net energy metering, and customer billing.Key recent initiative in Rhode Island include: - Conducting energy auctions resulting in over $500m in annual sales- Conduct the 600-1000MW Rhode Island Offshore Wind RFP;- Developing regulatory strategies in support of topics such as the RI Renewable Energy Growth Program, Last Resort Service, DER Aggregation (FERC 2222), and retail competition.- Analyzing and developing legislative strategies concerning such topics as the advancement and expansion of clean energy procurement and net energy metering.

    • Utilities
    • 700 & Above Employee
    • Regulatory Policy Manager
      • Oct 2018 - Aug 2022

      Responsible for developing, monitoring, and communicating Company positions on and responses to regulatory, legislative, and public policy issues at both the state and federal level. This is primarily in areas of industry structure, retail and wholesale energy markets, rates, renewable energy, climate change, and similarly related topics. My position also manages the PPL Electric Default Service Energy Program which includes the development of, implentation of, and execution of all elements of the plan. I am also responsible for the development of comments issued in the public forum (i.e. to the PA Utility Commission), development of default service rates, and regulatory compliance, including drafting comments on behalf of the Company.I have also presented at the Public Utility Law Conference concerning the PA AEPS Act and renewable energy in general. (May 2019)

    • Supervisor of Energy Procurement, Settlement, and Scheduling
      • Jun 2016 - Oct 2018

      - Manage all aspects default service energy plans (i.e development and filing, testimony, auctions, contract management, supplier communications and coordination, financial analysis, etc.);- Manage settlement and scheduling team - submit energy forecasts, backcasts, market reconciliation, ICAP/NITS tags, system tie-outs, PJM demand management review and customer profile generation;- calculation and issuance of the Price-to-Compare (i.e. default service or POLR rate);- Management of the Time-Of-Use Programs;- Testify before the PA PUC (on: Default Service Plans, Renewable Energy Credits and Markets, Net Metering, Customer Service Programs (e.g. Standard Offer Program and Retail Out-in Program), and Customer Assistance Program Shopping);- Manage customer net metering program (I.e. customer owned renewable energy)- PPL Electric Dodd-Frank and SOx Compliance Manager.- Additional areas of responsibility include the management of all aspects of the the PPL renewable energy credit (REC) program, conducting legislative impact/opportunity analysis, and completing energy market analysis and forecasting.I also supports various ad hoc requests on various topics such as renewable energy and solar development analysis, electric vehicle analysis, climate change proposal reseach and analysis, and sustainability.

    • Supervisor of Energy Procurement
      • Jun 2012 - Jun 2016

      - Manage default service energy plan which includes: development and filing of electric plans with the Pennsylvania Public Utility Commission (PA PUC), testifying before the PA PUC, managing energy auctions, managing energy and energy related product contracts, mark-to-market analysis and supplier collateral management, and the management of contracts and related products in the PJM system;- calculation and issuance of the Price-to-Compare (i.e. default service or POLR rate);- Management of the Time-Of-Use Programs;- Testify before the PA PUC on the following topics: Default Service Plans, Renewable Energy Credits and Markets, Net Metering, Customer Service Programs (e.g. Standard Offer Program and Retail Out-in Program), and Customer Assistance Program Shopping.- Testify before the PA State Court on items related to net metering and time-of-use programs.- Manage customer net metering program (I.e. customer owned renewable energy)- PPL Electric Dodd-Frank and SOx Compliance Manager.- Additional areas of responsibility include: renewable energy credit (REC) management, wholesale energy and REC supplier contract management, legislative impact/opportunity analysis, and energy market analysis and forecasting.I am the primary contact for the following matters for PPL Electric: issues and questions concerning the purchase of wholesale energy (and energy products); Price-to-Compare questions; renewable energy/renewable energy credit and net metering procurement inquiries; and default service procurement and strategy.

    • Senior Business Operations Analyst
      • Jan 2009 - Jun 2012

      My primary responsibilities included: energy market modeling, renewable energy credit program management, supporting the procurement of energy for PPL Electric default service customers, and legislative/regulatory analysis (impact and opportunity analysis and reporting).

  • PPL Development Company
    • Allentown, Pennsylvania
    • Senior Energy & Climate Professional
      • May 2008 - Dec 2008
      • Allentown, Pennsylvania

      - Analysis of State and Federal legislative and regulatory modeling and analysis - focus on determining the impact and opportunities to corporate assets- M&A analysis, especially with renewable energy-related assets- Financial modeling

  • PPL Corporation
    • Allentown, Pennsylvania
    • Environmental Professional/Lead Auditor
      • May 2005 - Apr 2008
      • Allentown, Pennsylvania

      - Leading environmental audits, aspect analysis and gap analysis of PPL assets including electric generation facilities (coal, nuclear, hydro, gas/oil), substations, property assessment, and service centers- Environmental legislation and regulation analysis (focus on renewable energy and greenhouse gas)- Support development and issuance of the PPL Spill Prevention, Control and Countermeasure book (SPCC).

  • PPL Corporation
    • Allentown, Pennsylvania
    • Cooperative Associate
      • Dec 2004 - Jan 2005
      • Allentown, Pennsylvania

      Co-Op in the Environmental Management Department with a focus on climate change.

  • PPL Corporation
    • Allentown, Pennsylvania
    • Cooperative Associate
      • May 2004 - Aug 2004
      • Allentown, Pennsylvania

      Co-Op in the Environmental Management Department with a focus on climate change, energy efficiency, and renewable energy.

  • PPL Corporation
    • Allentown, Pennsylvania
    • Cooperative Associate
      • May 2003 - Aug 2003
      • Allentown, Pennsylvania

      Co-Op in the Environmental Management Department with a focus on global climate change analysis and renewable energy.

Education

  • 2001 - 2005
    Albright College
    Bachelor of Science (BS); Bachelor of Arts (BA), Environmental Science; Environmental Policy; Minor - Pre-Law
  • 2007 - 2008
    University of Phoenix
    Master of Business Administration (MBA), Finance, General

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Industry Focus. “Energy and Utilities”

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