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James Rosenfield

Principal Consultant at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Strategy Works</span>
Intro Book
James Rosenfield is a seasoned marketing and advertising expert with 34 years of experience, holding various leadership roles at prominent companies, including StrategyWorks, American Express, and Grey Advertising.
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Location
San Francisco, California, United Sta...
Skills
  • Marketing
  • Advertising
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Bio

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I am James Rosenfield, a seasoned marketing and advertising professional based in San Francisco, California. With over 33 years of experience, I currently serve as the Principal Consultant at StrategyWorks®, where I provide innovative marketing strategies and guidance to a diverse range of clients, from global brands to local non-profits. My career began at TBWA\Chiat\Day, where I was one of the first American Account Planners, working on campaigns for iconic brands like Apple and Nike. I hold a Bachelor of Science in Business Administration from the University of Rhode Island. My expertise lies in developing compelling messaging and creative strategies, supported by a strong foundation in quantitative analysis and market research. I am deeply committed to understanding target audiences and delivering impactful marketing solutions.

Experience

  • Strategy Works
    • Principal Consultant
  • StrategyWorks®
    • California, United States
    • Principal Consultant
      • 1990 - Present
      • California, United States

      Strategy Works provides exceptional marketing thinking and strategic guidance. Innovative strategy, ideas &amp; opportunities, and lucid articulations. Organizational mission, branding, targeting, differentiation &amp; positioning, messaging, and creative strategy. Clients have ranged from global...

  • American Express
    • New York
    • Idea Generation / Business Development / Sales Strategy
      • 1986 - 1989
      • New York

      Responsible for generating &amp; evaluating hundreds of product/service/business ideas &amp; potential acquisitions for all divisions (payment systems, travel, insurance, retail banking, entertainment, etc.). Worked closely with and held in high regard by division presidents/EVPs/SVPs. Examined h...

  • TBWA\Chiat\Day
    • Los Angeles
    • Account Planning
      • 1984 - 1986
      • Los Angeles

      Worked for the original Chiat\Day L.A., when run by Jay Chiat and Guy Day, long prior to TBWA acquiring the company. Developed profoundly effective advertising by bringing strategic clarity to the most talented advertising creatives in the world. Worked on Apple, Axlon Games (Nolan Bushnell), Hom...

  • Grey Advertising
    • San Francisco
    • Marketing Research & Account Management
      • 1982 - 1984
      • San Francisco

      Provided humanized understanding of customers and target audiences based on excessive amounts of quantitative data. Was recognized for providing accessible and useful information, and for sustaining productive and congenial relations with very senior clients. Primary client was Bank of America (a...

  • Hibernia Bank
    • San Francisco, CA
    • Marketing Research
      • 1981 - 1982
      • San Francisco, CA

      Quantitative analysis for market segmentation and branch location evaluation. Hibernia Bank was founded as Hibernia Savings and Loan Society in 1859 as a bank for Irish immigrants, which became a pillar San Francisco society. Bank of Italy, later renamed Bank of America, was founded 45 years late...

  • Colonial Hotel
    • San Francisco, CA
    • General Manager
      • 1980 - 1981
      • San Francisco, CA

      First job after college (age 21), was resident GM of 100-room hotel amid San Francisco&#39;s most prestigious Nob Hill hotels and residences. I lead the property from loss to profit, and drew the attention of Bill Kimpton, who founded Kimpton Hotels in 1981 when he purchased it and renamed it Vin...

Education

  • University of Rhode Island - College of Business

Suggested Services

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Industry Focus. “Marketing and Advertising.”

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