Experience

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  Carswell Gould

  • Southampton, England, United Kingdom

  • Designer and Creative Producer

    • Mar 2022 - Present
    • Southampton, England, United Kingdom

    Working for Carswell Gould has been a fantastic experience, offering me countless opportunities to learn and grow alongside a brillant team. We tackle a wide range of projects, each requiring a diverse blend of skills and creative solutions. Focusing on improving the visual appeal of products, brands, and services, and on creating visually engaging designs and communication materials for both print and digital media.I feel privileged to be a team member of this distinguished creative agency, that has such a proven track record of excellence. Being surrounded by an incredibly talented group of professionals, I am continually driven and inspired to refine my skills.

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  Hildon Ltd

  • United Kingdom
  • Food and Beverage Manufacturing
  • 1 - 100 Employee

  • Design Manager

    • Aug 2016 - Mar 2022

    I am very proud of what was achieved in my time at Hildon. There was a lot of hard work put into making the Hildon brand stand out in the very competitive market of the bottled water category.Marketing a premium water is no easy task. I am still very pleased with what the Hildon team achieved together. I was heavily involved in the rebranding of Hildon. I worked on the research and design of the new label for each of the products. The brief was to create new classic looking labels, incorporating the newly acquired Royal Warrant. I also created new packaging for multipacks. Alongside the marketing manager I was responsible for choosing and working alongside a creative agency to produce a new campaign to work for both the trade and off trade. I had a real passion for the brand and put alot of love into creation of the new branding for new Hildon and I was very pleased with the final results. Hildon Highlights include: Rebranding of Hildon. Creating new Label, Logo and packaging. Heavily involved creating The “for those who know” campaign with the Story agency.Increasing the followers on all Hildon’s social channels, Facebook, Twitter and Instagram. I was very pleased with what was achieved on social media. Getting people interested and engaging in water is by no means an easy task to do. I was involved and enjoy creating the imagery and content for this. This has played a part in increased numbers of our social following. We started with very low numbers and now boast numbers better than a lot of Hildon's competitors of a similar size.

  • Design and Marketing Executive

    • Aug 2015 - Sep 2016

    As part of a very busy marketing team. My role involved developing, refining and deploying key visual brand elements for UK & International needs across multiple channels web, print and graphic design. Making sure all projects are in line with the Hildon brand. I help in the planning and delivery of Social media content. I have also worked closely with our web developer to help create the new look and feel Hildon website www.hildon.com

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  Winchester City Council

  • Winchester

  • Graphic Designer

    • May 2014 - Jul 2015
    • Winchester

    Working in the Council’s Communications team, there was never a dull moment. I was responsible for producing a wide range of work. Supporting the internal departments, helping advertise and promote local events and producing public information literature. Creating, posters, leaflets, brochures, logos, display work, supporting and creating documents for the intranet. Branding for the Love Tennis and the Criterium & Cyclefest events. Creating the logo and theme for each and adding it to the range of promotional material produced for each event. Another Large part of the role involves supporting the Tourism of Winchester. I have designed the Explorer Map leaflets and City trails leaflets amongst others. I was also involved in the department photography. From producing our own imagery to covering the PR, good news stories with local politicians and covering various community events. I direct large groups, while staging interesting pictures, for use within our own publications and also to send out to the press. I am also get involved in the finishing side of posters, banners and signs that are created internally. I was nominated for the Chief Executive Award for my work for Tourism.

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  Contracted/Freelance Graphic Designer

  • Southampton, United Kingdom

  • Freelance Graphic Designer

    • Jan 2009 - Dec 2013
    • Southampton, United Kingdom

    Working as a freelance designer I had a number of regular clients. Including, Eling Studio,Twisted Stereo Production, EBP Solent, Festival Drinks, Nutmeg PR, Southampton CityCouncil, Southampton University and Stardent Dental.Building good relationships with these clients was integral part of working for myself.Creating a reputation of being passionate and caring about the high quality of mywork, often going above and beyond for my clients was essential for survival in a verycompetitive market.The Allotment Book “A Growing Passion” Is a good example of a typical project: I workedalongside local artist Johnny Hannah and well-known local journalist Kate Thompson toproduce a book on allotments in Southampton for the City Council.

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  Business Independent publishing limited

  • Designer/Production

    • Nov 2008 - Nov 2009

    Plus+ magazine (Lifestyle Magazine published online) I designed and produced Plus+ magazine, an online women's lifestyle, monthly magazine. It was published by Business Independent publishing limited.

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  Newsquest

  • Southampton, United Kingdom

  • Graphic Designer

    • Jun 2004 - Jun 2008
    • Southampton, United Kingdom

    I was involved in designing spreads, covers, adverts, competitions and media packs that could have been seen throughout Newsquest Southern publications. I worked closely with the field representatives and the clients to produce a final product that satisfied both the need of the client and that met the design requirements; using Quark, Indesign, Photoshop and Illustrator (Adobe CS2). The main clients dealt with were normally well known High Street names that can require branding. I was very often working to tight deadlines, while still maintaining a high quality design solutions.

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  NHS

  • Southampton General

  • Graphic Artist

    • Apr 2000 - Jun 2004
    • Southampton General

    A media department based at Southampton General Hospital. This role involved variety of work, from designing PowerPoint presentations and exhibition design, promotional work, public information leaflets , educational related literature, drawing medical diagrams and preparing the work for print. The department used the Adobe CS software to create all of its artwork.