Okay, let’s break this down. James has a mix of creative and strategic skills, which are valuable in the Advertising and Public Relations space. His experience in renovation and space planning also shows he can think outside the box. However, his role as president at Shed Depot suggests he may not have direct client-facing experience or a high level of industry recognition. Given his skills and experience, I'd place him in the lower to mid-range for this type of role. Considering the location is Greenville, NY, which may have a lower cost of living, I'll estimate his rate around $125 per hour, which is slightly below average for similar roles in the US.