Experience

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  Captivate,

  • Vp, National Sales

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  Captivate, LLC

  • Greater Boston Area

  • VP, National Sales

    • Feb 2018 - Present
    • Greater Boston Area

    Captivate connects brands to influential decision-makers in captive environments via premium, brand-safe DOOH video advertising screens in office elevators/lobbies and upscale residential apartment buildings. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent, influential business professionals and consumers.

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  Meyer Media Marketing, LLC

  • Greater Boston Area

  • Principal/President

    • Jul 2017 - Dec 2022
    • Greater Boston Area

    Independent ad sales rep firm providing territory coverage and business development for publishers looking to increase revenues in the New England territory. Currently representing Captivate Networks. Past clients have included SpokenLayer, USeek, Thryve Media, and Prohaska Consulting.

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  Viant Inc.

  • Greater Boston Area

  • Associate Sales Director - New England

    • May 2016 - Jun 2017
    • Greater Boston Area

    Led the Boston office for Viant, a premier people-based advertising technology company that enables marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising.

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  Yelp

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Senior Enterprise Account Executive

    • Jan 2016 - Apr 2016

    Worked with national location-based companies to connect with local consumers. Programs include Enhanced Profiles (which help increase a brand's presence/consistency on Yelp and drive more foot traffic into offline stores) and Local Search CPC ads.

  • Finance Category Manager & New England/Canada Lead - Brand Solutions

    • Sep 2014 - Dec 2015

    Worked with strategic east coast Financial Services accounts and agencies to develop advertising/sponsorship packages that leverage Yelp's Brand Solutions (display, mobile, rich media, custom brand pages, private exchanges, etc.). Also responsible for selling brand solutions and display advertising across New England/Canada territories.

  • Sr. National Account Executive, Brand Solutions

    • Dec 2010 - Sep 2014

    Responsible for selling online advertising programs on Yelp's display and mobile platforms to strategic accounts and ad agencies across New England, Detroit, and Canada. Work with top brands like Choice Hotels, GM, Ford, Chrysler, McDonald's and Jet Blue to develop innovative custom branded experiences to best engage their target audiences on Yelp.

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  Adobe

  • Sr. Enterprise Account Executive

    • May 2010 - Dec 2010

    Responsible for sales of Adobe/Omniture's SearchCenter SEM solutions across New England, Canada, PA, NJ, and DE.

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  AOL

  • Account Director

    • Mar 2009 - Apr 2010

    Delivered $8 million in annual revenues as one of four sellers in the Boston office. Consistently achieved or surpassed revenue goals. Key accounts included Radio Shack, Gillette, Fidelity, Wachovia, Palm, Bose, Mass Mutual, LL. Bean, Autozone, and Reebok. Established strong relationships with digital media teams at Media Contacts, Carat, Mullen, and Modernista. Demonstrated versatility and an ability to learn new concepts quickly by successfully managing complexities of selling AOL's vast portfolio of offerings which included display, ad network, search, and mobile advertising. Partnered closely with cross-functional internal teams (programming, marketing, split partners) to design and pitch custom sponsorships and content integration solutions that aligned with client marketing objectives.

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  Yahoo!

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Strategic Account Director

    • Jan 2008 - Feb 2009

    Contributed $18 million in annual revenue across a focused list of key accounts including Bose, Gillette, The Hartford, Wachovia, Mass Mutual, Sepracor, Trip Advisor, and Smarter Travel. Demonstrated versatility and ability to learn new concepts quickly by successfully managing the complexities of selling search, display, and ad network advertising simultaneously. Addressed clients’ marketing and business objectives by crafting “beyond the banner” proposals featuring integrated placements, content distribution partnerships, and international programs. Worked closely with cross-functional internal teams (product, marketing, split partners, international) to design and pitch custom programs.

  • Senior Account Executive

    • Dec 2005 - Jan 2008

    Managed top billing accounts ($500k+ annual spend) and Fortune 500 clients in the Northeast for Yahoo! Search Marketing, contributing $21 million in annual revenues. Key accounts included; TripAdvisor, AARP Funds, and First Marblehead. Established and solidified relationships with search and media planning contacts at largest Boston agencies such as Digitas, Media Contacts, Carat Fusion, Hill Holiday and One to One Interactive. Increased monthly territory revenues from $920,000 to $2.3 million within first 8 months, overcoming the challenge of working autonomously from a field office by successfully leveraging internal resources to provide exceptional client service. Helped establish Yahoo!'s thought leadership in the marketplace by organizing large scale (50+ attendees) research presentations and new product overviews.

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  Self-Employed

  • Freelance Writer

    • Apr 2001 - Dec 2005

    After earning MFA in Creative Non-fiction writing, published several features in the San Francisco Chronicle wine section, including a cover story. Wrote a 275-page nonfiction book chronicling a year in the life of a Napa Valley winemaker (yet to be published). Also published articles on golf and skiing for Yankee, Ski Press, Air Charter Guide, and Middlebury Magazine.

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  Yahoo! Inc

  • Northwest Sales

    • Apr 1997 - Apr 2001

    Delivered $5 million annually as a senior salesperson handling large, high-profile display advertising accounts. Crafted multi-dimensional marketing programs to suit clients' targeting needs, incorporating banner advertisements, promotions, targeted emails, and e-commerce placements. Met or exceeded goal 15 of 16 quarters while working from a satellite office with minimal upper management involvement. Negotiated and managed multi-million dollar deals with Macys.com, Sega and NordicTrack, among others. Via aggressive prospecting and development of strong client relationships, broke several top consumer brand accounts for Yahoo! including Intel, Williams-Sonoma, Pottery Barn, and Restoration Hardware.

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  Excite, Inc.

  • Regional Sales Manager

    • Mar 1996 - Mar 1997

    Responsible for clients in Southwest territory, including Los Angeles, San Diego, Silicon Valley, Dallas, Austin, Denver, Minneapolis, and Salt Lake City.

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  Ziff-Davis Publishing

  • Account Executive

    • Jun 1993 - Dec 1995

    Sold advertising in MacUser/MacWeek and PC Magazine. Received Ziff-Davis Chairman's Club Award for sales excellence in 1995.