Okay, let’s tackle this. So James Choura has 55 years of experience in event management, which is a long time. However, his experience is mostly in one company, Choura Events, which might limit his salary potential. Location is Long Beach, California, which is not a major hub for event management. Skills like event management, corporate events, wedding planning, catering, and sales are in demand, but the rate for these skills can vary widely depending on the industry, location, and level of experience. Considering his long tenure in one company, I would estimate his hourly rate to be on the lower side, around $100 per hour. This is a rough estimate and may not reflect his actual earning potential.