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James Beasley is a seasoned marketing professional with a strong background in digital marketing, content creation, and team management. He has worked with various organizations, including the Oregon Coast Visitors Association, Clatsop Small Business Development Center, and Mt. Hood Meadows Resort, overseeing consumer-facing strategies, content roadmaps, media ops, and marketing collateral. With experience in marketing, sales, and program management, James has successfully brought in revenue through digital marketing campaigns and managed teams to deliver positive public images for organizations.

Credentials

  • Google Analytics Individual Qualification
    Google
    Nov, 2020
    - Apr, 2026

Experience

    • Global Marketing & Sales Manager
      • Jun 2022 - Jul 2023
      • Oregon Coast

      OCVA is 1 of 7 Regional Destination Management Organizations mandated by Oregon’s Tourism Commission. I oversaw consumer-facing strategies, content roadmaps, media ops, and marketing collateral.- Brought over $2M in lodging revenue to coastal properties via digital marketing co-op campaign with Expedia ($15,000 investment)- Directed initiative ensuring OCVA consumer website was visually accessible (WCAG 2.1, AA compliant)- Secured over $20,000 in value of goods from collaborative marketing campaigns (Outdoor rec, energy solutions, etc)- Directed media outreach & marketing campaign for 'Oregon's Edge: The Creative South Coast'; including regional press and a 3-month screening @ Hollywood Theatre's PDX microcinema.Garnered media coverage including feature articles in local news publications, stories in The Oregonian / Here is Oregon, tv/radio interviews, and features in OPB.

  • Clatsop Small Business Development Center
    • Seaside, Oregon, United States
    • Marketing Specialist
      • May 2021 - May 2022
      • Seaside, Oregon, United States

    • Program Manager
      • Aug 2019 - Apr 2020

      Sought funding to continue the program and connected with community leaders & STEM groups across the state of Oregon to pursue Gorge Works' mission of creating a more meaningful work experience for all

    • Intern Coordinator
      • Apr 2019 - Apr 2020

      Communicates between all interns and Host Sites in the Gorge Works Internship Program.Plans all Gorge Works professional development workshops and event details.Implements, photographs, and documents all events throughout the internship period.Manages online presence, including social media, press releases, blogs, and newsletters

  • The Dalles Area Chamber of Commerce
    • The Dalles, Oregon, United States
    • Director, Tourism & Media Relations
      • Apr 2019 - Apr 2020
      • The Dalles, Oregon, United States

      Oversaw the daily operations of tourism & promotional activities for The Dalles. Work involved a variety of day-to-day duties involving team and facility management, public relations, marketing and advertising, social media, event planning and various promotions.

  • Mt. Hood Meadows Resort
    • Hood River, Oregon
    • Communications Team Lead
      • Jan 2017 - Apr 2019
      • Hood River, Oregon

      Promoted a positive public image on the behalf of MHM while also managing external and internal communications● Refund Committee (2017-2018 Season), spearheaded efforts for new knowledge bases/training documents (2018-2019 Staff)

  • Casino Careers
    • Northfield, New Jersey
    • Marketing Specialist
      • Aug 2016 - Jan 2017
      • Northfield, New Jersey

      Implemented marketing/promotional campaigns, identified strategic business opportunities, kept communication channels with potential, current, and past clients● Hands-on branding/advertising and worked w/ Graphic Designer on promotional collateral (Fall/Winter 2016 Promotion)

    • Brand Ambassador (Public Relations)
      • Nov 2015 - Jun 2016

      Represented parent company to targeted customers in order to increase awareness, create specific image, and generate sales opportunities/build customer preference within the brand

    • Volunteer Team Leader
      • May 2005 - Mar 2010

      Streamlined communication from project coordinators down to volunteer staff, while also providing structure and direction in fulfilling expectations for both them and department coordinators

Education

  • York College of Pennsylvania
    Bachelor of Science - BS, Social Media, Marketing
  • 2006 - 2010
    Oakcrest High School
    High School, General Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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