Experience

• 

  LongCap Lamson Products, Inc

  • Westfield, MA

  • Sales and Marketing Coordinator

    • Feb 2016 - Oct 2021
    • Westfield, MA

    Providing sales and marketing support

• 

  MTI Systems, Inc.

  • West Springfield, Massachusetts

  • Marketing Assistant

    • Oct 2015 - Jan 2016
    • West Springfield, Massachusetts

    Building and distributing email communications. Designing and configuring layout with graphics and links using HTML inside Goldmine CRM (customer relationship management) software. Also offering SEO recommendations and website testing.

• 

  MTI Systems, Inc.

  • Marketing Manager

    • May 2011 - Aug 2015

    Created and optimized marketing content such as press releases, company blog, web pages, mailers, and case studies. Achieved and maintained first page “SEO” search ranking (for 5+ years) for company’s primary keywords(s). Designed and distributed mailers worldwide through Goldmine (CMS) to select customers and prospects. Researched and presented new marketing strategies; based on customer interests, marketing awareness, and cost. Prepared sales/marketing reports and presentations; using Excel, MS Word, PowerPoint, and web-based channels.

  • National Sales Manager

    • Sep 2002 - May 2011

    Responded to incoming leads and making out-bound cold calls; winning multiple "top sales" contests. I interacted with prospects at various buying levels; overcoming objections to acquire sales and increased profits. By developing great customer relationships I increased customer’s involvement which led to increased customer retention as well as additional sales and training opportunities. Also assisted with the company’s marketing strategy; authoring content for company website, HTML based mailers, press releases, case studies, company blog, social media, and other articles.

• 

  Taxland, Inc.

  • Wilbraham, MA

  • Manager

    • 1993 - 2000
    • Wilbraham, MA

    Prepared and managed tax preparer training classes and responsible for daily tax preparation activities. Handled all computer related tasks for TAXLAND and parent company, Leonard Viscito, CPA. Effectively responded to customer inquires and issues. Hired, supervised, and managed tax preparation s...

• 

  The Computer Farm

  • Sales and Service Technician

    • 1987 - 1993

    Sold computers and peripherals for both personal and business applications to residents and businesses. Helped customers recognize the value of higher technology, as opposed saving money buying lower cost units. Conducted pre-sales and post sales training, as well as software installations.Provid...