Experience

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  European Union in Aotearoa New Zealand

  • Wellington, New Zealand

  • Communications and Events Manager

    • Aug 2023 - Jan 2024
    • Wellington, New Zealand

    Collaborating with teams in Europe and New Zealand, supported the European Union delegation in organising public diplomacy events and developing communication and content strategies across social media and email to promote EU-NZ cooperation. Developed proactive partnerships with universities, EU member organisations and private sector partners to expand project outreach and effectiveness.

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  Ministry of Awesome

  • Christchurch, Canterbury, New Zealand

  • Marketing Lead

    • Sep 2021 - Oct 2022
    • Christchurch, Canterbury, New Zealand

    Developed high-level marketing and content strategies in line with the organisation’s wider goals. Managed the content calendar, creating and publishing different types of content across social media, website blogs and emails to relevant customer groups. Managed all brand and marketing activities for national startup development and innovation programmes and events. Mentored a digital marketing coordinator and worked with external contractors for PR, advertising and video content production.Highlights of my role include:- Successfully led the national campaign for New Zealand's first women startup founders summit, gained a high level of national awareness resulting in a sold-out, in-person conference of 450+ attendees. Brand Awareness: 22K+ web visits. Customer Engagement: Hashtag trending on Twitter for 24 hours, 115+ tags and mentions on LinkedIn and 500+ email subscriptions. - Supported and increased industry collaboration and partnerships across programmes and events, using my interpersonal skills to represent the brand and positively cultivate critical relationships.

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  Freelance

  • Freelance Copywriter and Editor

    • Jun 2015 - Oct 2022

    I write and edit marketing material (adverts, websites, digital media or blog posts) and corporate documents (business proposals, annual reports, project reports) for businesses and NGOs on a contract basis.

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  Global Research NZ

  • Christchurch, Canterbury, New Zealand

  • Communications Strategist

    • May 2021 - Sep 2021
    • Christchurch, Canterbury, New Zealand

    Supported the development of a viable B2B communications strategy aligned with business development goals. I worked with the core team to tailor communications to a variety of external audiences and raise the brand profile through email, search and social media marketing.

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  Watch This Space

  • Christchurch, Canterbury, New Zealand

  • Digital Marketing Strategist

    • Jul 2020 - Nov 2020
    • Christchurch, Canterbury, New Zealand

    I worked closely with the Creative Director to develop a long term content strategy for online platforms such as Facebook, Instagram, Website, and Blog site. I designed successful social media and newsletter campaigns that increased Customer reach and engagement organically. I also set up active channels for customer feedback and relationship management.My admin tasks included tracking and analysing performance on these platforms and conducting industry and competitor research to curate engaging content.

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  Pikanite™

  • Colombo, Western, Sri Lanka

  • Business Manager

    • Dec 2017 - Sep 2019
    • Colombo, Western, Sri Lanka

    Pikanite is a last-minute hotel and experience booking application for travelers on the go. In 2017, it was the first of its kind in Sri Lanka. As a Business Manager, I was mainly involved in creating awareness and building a positive reputation for the brand through customer reviews, media relations and partnerships. For this, I lead overall communication activities such as corporate and internal communications, managed influencer marketing, social paid ads, sponsorships, and events. I also wrote copy for the company's website, mobile application, social media, brochures, and videos. I worked jointly with the co-founders, software developers, designers and investors in the local start-up community. Successes in my B2B role included managing positive client relationships with hotels and tour providers, through negotiation, sales visits, and after-sales services.

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  Mabroc Teas (Pvt) Ltd

  • Colombo, Western, Sri Lanka

  • Project Coordinator

    • Aug 2016 - Oct 2017
    • Colombo, Western, Sri Lanka

    I joined Mabroc Teas in the launch of a new tearoom franchise. I oversaw sales and operations across three outlets and was responsible for maintaining positive public and customer relations. I conducted staff training and team-building programs. I had implemented feedback and analysis systems for product improvement and customer satisfaction. I was also responsible for heading online and offline marketing initiatives.Workly closely with the Project Manager, I was responsible for creating, analyzing, and maintaining project documentation such as business proposals, expansion plans and performance reports.

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  MAS Holdings

  • Western, Sri Lanka

  • Lean Systems & Sustainability

    • Jul 2014 - Jun 2015
    • Western, Sri Lanka

    I kickstarted my career at MAS holdings, South Asia's innovation leader in apparel manufacturing. My rotational training took me across Business Development, New Product Development, Marketing, CSR and Sustainability, HR, Finance, Merchandising and Production departments, providing in-depth learning, ongoing mentorship, and targeted training across various business areas.I gained a deep understanding of Lean Management, an operating model that looks at how to reduce waste, improve efficiency and drive innovation. While utilised for manufacturing operations, I have also continued to apply these concepts in my daily work. I was particularly interested in in-plant sustainability initiatives. I coordinated CSR and sustainability projects within the local community. I also presented independent research and proposed innovation projects on the themes of In-plant Waste Management & the Development of Eco fabrics.