Experience

• 

  Aginode, formerly Nexans Telecom & Data

  • Casablanca, Casablanca-Settat, Maroc

  • Business Development Manager North and West Africa

    • Sep 2023 - Present
    • Casablanca, Casablanca-Settat, Maroc

    Telecom SectorFTTH FTTXFibre ProductsNorth and West Africa

• 

  Ingelec

  • Morocco
  • Appliances, Electrical, and Electronics Manufacturing
  • 500 - 600 Employee

  • Sales Manager

    • Jan 2023 - Aug 2023

    Utilities Account Management Automotive sector

  • Residential and LV Market Manger Wiring devices PM

    • Jun 2020 - Jan 2023

    Product Management (Part of conception and developpement team)Marketing Strategy by business and by markets.(Local and international area specially Africa)Business Developement.Export ( Africa, Europe and ME)Marketing studies and research.Ordering and Stock managementPricing Strategy, P&L by business and by markets.(Local and international)Negotiation (internal and external)Projects ManagementProducts launchCommunication works (Catalog, booklet..)Fairs and Trade operationsInternal and external Training

  • Residential, Precabling solutions, LV Distribution, Piping and Industrial Marketing Manager

    • May 2018 - Jun 2020

    Product Management (Part of conception and developpement team): VDI (Copper and Optical fiber), Industrial(Enclosure, cabinet, cable trays, accessoires, control...), Low Voltage Distribution, Piping business andWiring devices (residential: switch, socket...)Marketing Strategy by business and by markets.(Local and international area specially Africa)Business Developement.Export ( Africa, Europe and ME)Marketing studies and research.Ordering and Stock managementPricing Strategy, P&L by business and by markets.(Local and international)Negotiation (internal and external)Projects ManagementProducts launchCommunication works (Catalog, booklet..)Fairs and Trade operationsInternal and external TrainingLoyalty program manager

  • Precabling, LV distribution, Industrial and Piping Marketing Manager

    • Jul 2014 - May 2018

    Product Management : VDI (Copper and Optical fiber), Industrial(Enclosure, cabinet, cable trays, accessoires, control...), Low Voltage Distribution and streetlight range (more than 3000 active references)Piping businessMarketing Strategy by business and by markets.(Local and international area)Commercial tasks for Industrial and LV Distribution ( 2 years)Export ( Africa, Europe and ME)In 5 Years +20% of Turn overMarketing studies and research.Ordering and Stock managementPricing Strategy, P&L by business and by markets.(Local and international)Negotiation (internal and external)Projects ManagementProducts launchCommunication works (Catalog, booklet..)Fairs and Trade operationsInternal and external Training

  • Precabling and LV distribution Marketing Manager

    • Oct 2013 - Jul 2014

    Product Management : VDI (Copper and Optical fiber), Low Voltage Distribution and streetlight rangeMarketing Strategy by business and by markets.(Local and international area)Export ( Africa, Europe and ME)Marketing studies and research.Ordering and Stock managementPricing Strategy, P&L by business and by markets.(Local and international)Negotiation (internal and external)Projects ManagementProducts launchCommunication works (Catalog, booklet..)Fairs and Trade operationsInternal and external Training

  • Precabling solutions Marketing Manager

    • Oct 2012 - Oct 2013

    Product Management : VDI (Copper and Optical fiber)Marketing Strategy by markets.(Local and international area)Export ( Africa, Europe and ME)In 5 Years +20% of Turn overMarketing studies and research.Ordering and Stock managementPricing Strategy, P&L by markets.(Local and international)Negotiation (internal and external)Projects ManagementProducts launchCommunication works (Catalog, booklet..)Fairs and Trade operationsInternal and external Training

• 

  Fagor Maroc (Fagor/Brandt/De Dietrich)

  • Mohammedia- Morocco

  • Head of Marketing and Communications at Fagor Maroc

    • Oct 2008 - Oct 2012
    • Mohammedia- Morocco

    Member of the executive committeeDefine the global range by business ( Cooling, washing, cooking, comfort and small appliances ) and by brand Fagor, Brandt and De DietrichProduct ManagementPrice PolicyControl stock, margin and supplies.Define and control the marketing plan, communication and promotional budget.Negotiate price, range and promotions with clients and head quarter.Monitor communication plan and relationship with agencies ( ATL, BTL and BTL).Internal and external Training.

• 

  Label'Vie

  • Rabat - Morocco

  • Product Manager and Merchandising Responsible at label vie (Carrefour)

    • Jun 2007 - Oct 2008
    • Rabat - Morocco

    Implement the merchandising policy.Establish a merchandising database.Design , construction and implementation of different departments.Communication POS.

• 

  ACIMA Groupe Marjane

  • Casablanca Prefecture, Morocco

  • Food Department Supervisor at Acima

    • Dec 2005 - Jun 2007
    • Casablanca Prefecture, Morocco

    Guarantee the deployment of company policy.Achieve the business operations.Manage a team of 25 peoples.Recruitment, training and monitoring.

• 

  Flunch

  • Paris Area, France

  • Operational Team manager at Flunch

    • May 2005 - Nov 2005
    • Paris Area, France

    Team of 80 peoples.1000 guest per day.Train and monitor the new employees.Manage the orders and stock control.

• 

  Atlas Marketing

  • Paris Area, France

  • Versatile Employee

    • Oct 2003 - Apr 2005
    • Paris Area, France

• 

  BCA

  • Paris Area, France

  • Marketing Research Analyst at BCA

    • Jan 2004 - Jul 2004
    • Paris Area, France

    Conceive and realize surveys.Reports for studies.