Experience

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  Harcourts The Garner Group Real Estate

  • Bend, Oregon, United States

  • Real Estate Broker with Harcourts The Garner Group

    • Apr 2022 - Present
    • Bend, Oregon, United States

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  Offensive Juggernaut Sales

  • Greater Minneapolis-St. Paul Area

  • Sales Consultant/Contractor

    • Sep 2019 - Present
    • Greater Minneapolis-St. Paul Area

    20+ years experience in Sales, Rep management, Sales training, Marketing, Brand Strategy, Channel Planning, and Product Planning

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  WakeMAKERS

  • Bend, Oregon, United States

  • Director of Sales

    • Oct 2020 - May 2023
    • Bend, Oregon, United States

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  Bending Branches/Aqua Bound Paddles

  • Osceola, WI

  • Global Sales Director

    • Apr 2014 - Aug 2019
    • Osceola, WI

    Aqua-bound and Bending Branches branded canoe, kayak, and stand-up paddles: largest paddle company in the world * Owned all aspects of Sales, Customer Service, Distribution, Independent Rep Management, Strategy, Forecast, and Budget * Senior Management Team, responsible for company vision, traction, 5 year/3 year/1 year plans using the Entrepreneurial Operating System * Omni-channel distribution * E-commerce execution: launched direct sales channel, built Amazon strategy, MAP policy * International expansion: set up Fiscal Representation in EU and Norway; replaced unprofitable distributor channel with direct to retailer channel; set Retail pricing in 6 currencies * Product development team, spearheading design and launch of performance product category * Key Account Management: built tools to measure KPI, implemented fulfillment for LLBean * Marketing team: Digital marketing planning, social media, Amazon Marketing Services, Athlete management * Aqua-bound Brand Manager * Emotional Intelligence training * Sustainability adoption * Competitive brand and product analysis *Product and Brand Video production, script, and Voice Over

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  Stohlquist WaterWare

  • Arlington, WA

  • Sales and Marketing Director

    • 2006 - Apr 2014
    • Arlington, WA

    PFDs, technical apparel, and rescue equipment for the Paddlesports, Sailing, and Watersports industries * Responsible for Sales, Marketing, Strategy, Forecasting, Budget * Independent rep force of 13 members * Key Account Management * Product development team * Developed private label programs for L.L. Bean, Bass Pro, Eastern Mountain Sports, Dicks Sporting Goods, Hobie Kayak * Athlete management * Marketing Strategy * Trade Shows *Produced, scripted, and did Voice Over for product videos

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  Bending Branches Paddles

  • Sales and Marketing Manager

    • 2001 - 2006

    Bending Branches Canoe and Kayak Paddles, Branches Hockey Sticks* Owned all aspects of Sales and Marketing: Strategy, Forecast, Budget, Planning* Managed Independent Sales Rep forces in two divisions of 21 members* Pro team athlete management* Launched new kayak paddle product line, more than doubling paddle sales* Updated brand image with new catalogs, logo, website, and ad campaigns

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  Straus Knitting Mills

  • Sales Manager

    • 1998 - 2001

    Knit fabrics and trim for the Outdoor, Athletic, Workwear, Medical, and Fashion Apparel Industries