Experience

• 

  Under Armour

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Sr. PLM - Golf Footwear & Apparel

    • Apr 2021 - Present

    • Proudly serving as the head of Under Armour Golf Footwear, responsible for every aspect of both the product creation and go-to-market • Recently added the $500M business of Golf Apparel to my scope• Manage cross-functional team of designers, developers, marketing/sales and more through strategic development, marketing, and launch of new golf products• In 2 years, we have doubled the golf footwear business while reducing styles and completely reshaping the product line• Everyday is different in this role, with responsibilities including but not limited to: building category vision, mapping product line architecture & lifecycles, global & regional merchandising, development, biomechanical research & testing, market research, marketing, sales, and servicing + activating sports marketing assets including Jordan Spieth • Frequently present our product & mission to accounts, regions, leadership, sports marketing assets, sales and external partners throughout the product creation & go-to-market process in order to execute the concise category vision • Recently tasked with building UA’s tennis & pickleball footwear category from scratch

  • Product Line Manager - Bags & Gloves

    • Apr 2019 - Apr 2021

    • Quarterbacked the $200 million businesses of Bags & Gloves from product line inception through go-to-market. Inclusive of Men's, Women's, Youth - Backpacks, Duffels, Sackpacks, Totes, Football Gloves, Baseball/Softball Gloves, Golf Gloves, and more• Transformed the bags product line architecture and design direction with a consumer & data-driven mindset – utilizing athlete insights, market research, NPD data, and sell-in & sell-thru data to make objective, fact-based decisions• Championed the creation of product franchises - creating a leaner and more impactful product line & story• Product line improvements led to style productivity of $1.3 million, sku productivity of $300,000, and house margin increased by 300 basis points from 2019 to 2021• Cross collaborate with innovation teams to develop game-changing technologies in the backpack space; multiple patent-pending innovations including UA Strap Clip & UA Leveled• Utilize creative storytelling and marketing to make $1 spend like $3, such as championing a product packaging redesign, seeding product, building enticing novelty collections, and improving e-commerce experience• Lead cross-functional pods including teammates and partners from design, development, materials, innovation, quality, wear testing, packaging, marketing, planning and sales• Board Member & Culture Lead of Parents for Professional Growth – solely responsible for Take Your Child to Work Day

  • Manager, Golf Footwear

    • May 2017 - Apr 2019

    • In a hybrid role as PLM / Merchant / Developer / Product Testing Manager, supported the launch and growth of UA golf footwear from $0 to over $25 million in under 3 years• Assisted in all steps of the product creation process, including category vision, product line inception, merchandising, development, biomechanical research & testing, market research, marketing, sales, and servicing sports marketing assets including Jordan Spieth • Frequently presented to accounts, regions, leadership, sports marketing assets, sales and external partners throughout the product creation & go-to-market process in order to execute the concise category vision • Managed all regional communication, and built & maintained line architecture, color VLP, tech pages, merch pages and competitor overviews• Conducted several market research & consumer insights studies to guide the consumer centric growth of the category• Managed data integrity in Trasix and Centric PLM systems

  • Product Testing Manager

    • Feb 2017 - May 2017

    • I see product testing as the best way to start a career in product management - spending all my days with consumers & athletes, learning what they like & dislike about our product• Collected & analyzed elite athletes’ feedback, then presented accurate & unbiased testing results to product development teams in order to validate and further improve the company's innovative products• Served as Under Armour’s Qualtrics Survey Specialist after earning certification through a 3-day course & pass/fail test• Certified in Textile Fundamentals through a rigorous 3-day NC State course that encapsulated a semester-long course• Assisted in the creation of a web platform designed to track all Under Armour field tests – fieldtesting.underarmour.com• Managed a team of two analysts, training and developing them to run our Train footwear, apparel & accessories testing

  • Product Testing Analyst II

    • Feb 2016 - Feb 2017

  • Product Testing Analyst I

    • Mar 2015 - Feb 2016

  • Product Testing Coordinator

    • Sep 2014 - Mar 2015

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  Cushman & Wakefield

  • Brokerage Services

    • May 2014 - Aug 2014
• 

  Shore Lacrosse Camp

  • Founder/President

    • Jun 2011 - Jul 2014
• 

  Chevy Chase Trust

  • Investment Management & Analysis Intern

    • May 2013 - Aug 2013
• 

  Quiksilver

  • Sales Associate

    • May 2008 - Aug 2010