Experience

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  Artisan 34

  • Head of Packaging & Brand Development

    • Oct 2021 - Present

    Spearhead the management of all incoming design and production projects, ensuring seamless workflow and timely executionManage and direct a team of dynamic designers in the development and production of brand & packaging deliverables Implemented and currently maintain a robust project tracking system, managing all essential deadlines and pertinent project informationProvide strategic creative direction in the development of business-to-business and direct-to-consumer brands within the home fashions marketStrategize direction for web design and content creation for direct-to-consumer brands, optimizing user experience & engagement.Conceptualize & execute design assets including logos, packaging, presentations, and marketing materials, catering to retailers such as Home Goods, TJMaxx, Nordstrom Rack, BJ’s, Burlington, and RossConduct industry consumer trend analyses by comp shopping the market and effectively adapting designs based on clients’ needsGenerate CADs that showcase fully merchandised product, facilitating elite presentations that drive sales growth and minimize sample expensesMaintain NYC showroom with graphics, banners, signage, and marketing materials that align with market-week timelines and buyer meetingsTranslate purchase-orders into meticulous tech pack files for overseas factories to bulk produce product and packagingTroubleshoot issues related to margin , container space and ease of execution that can be improved with carefully curated packaging solutions

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  Amiee Lynn

  • United States
  • Design Services
  • 1 - 100 Employee

  • Packaging Design Director

    • Dec 2018 - Oct 2021

    Revolutionized departmental operations by implementing a file structure and project management system, enhancing efficiency & productivityDirect, complete, and delegate all incoming creative projects including branding, packaging, marketing and product development for product categories such as accessories, active-wear, beauty & cosmetics, and home fashionsConduct thorough research and analyses of market and consumer trends, leveraging insights to better strategise new conceptsEnsure adherence to rules and regulations outlined in multiple compliance manuals and private label guides, such as Juicy Couture, Jessica Simpson, Kohl’s, Nike, Nine West, Ulta, and WalmartCultivate and maintain strong interpersonal relationships with a network of factories and suppliersOversee the packaging production process from conceptualization to development, approving all sample stages prior to bulk productionHeld the role of Walmart PDQ specialist, demonstrating expertise in production processes tailored to Walmart’s specific requirements

  • Art Department Manager

    • Nov 2017 - Oct 2021

  • Senior Designer

    • Mar 2017 - Oct 2021

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  Enchante Accessories

  • United States
  • Wholesale
  • 200 - 300 Employee

  • Senior Packaging Designer

    • Aug 2016 - Mar 2017

    Manage incoming packaging projects, overseeing the design process from conception to execution.Collaborate with a diverse design team to conduct analyses of prevailing fashion trends & aesthetics Design packaging including hang-tags, face papers, stickers, boxes, and PDQ’s, ensuring cohesive brand representation across all touch-points.Produce high-quality mock-ups to provide buyers with tangible previews of proposed packaging designs, facilitating approval on all deliverablesDesign typographical, graphic, and illustrative-based products distributed in retailers such as Home Goods, Macy’s, Kohl’s, and Bed Bath and Beyond.Developed comprehensive product & packaging tech packs, meticulously detailing specifications for factories to facilitate in mass production.Cultivated & nurtured interpersonal relationships with overseas factories, fostering productive collaboration & seamless communication

  • Graphic Designer

    • Jul 2015 - Aug 2016

    Graphic Design: Meets with a solidified team to analyze and observe the latest trends and aesthetics in multiple industries and follows detailed trend boards to produce designs.Product Development: Typographical, graphic and illustrative based products using a variety of mediums to achieve the best possible solution. These products include wall art, home and office decor and various functional items.Production Design: Follows trending styles, aesthetics and often private label guidelines to design items such as hangtags, protective/decorative corners, face papers, stickers, labels and callouts that are necessary per each mass produced product. Additionally maintains interpersonal relationships with multiple factories in China to ensure quality control and make sure all requirements are met. Maintains a spreadsheet of existing and past orders to ensure deadlines and requirements are met from production to ship date. Packaging Design: Creates packaging templates with intention for factories to mass produce; follows trending styles and aesthetics to design packaging solutions for a multitude of home decor and functional items. Creates high quality mockups that are sent to buyers for approval prior to mass production and maintains communication with factories to ensure the template is followed and created properly. Sales design and Marketing material: Designs aesthetically pleasing digital layouts of product on sale sheets that are included in presentations for our buyers. Uses photoshop to fake colors, textures, sizes and the overall make-up of certain products to ensure the needs of various buyers.

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  Press Here Publicity

  • New York, United States

  • Graphic Design Intern / Freelance Designer

    • Jan 2015 - Jun 2015
    • New York, United States

    Design impactful social media marketing campaigns for high-profile clients in the entertainment industry, driving engagement and visibilityCraft compelling sales decks & comprehensive brand guidelines for potential clients, projects, and events, facilitating successful collaborationsRevitalize logos for media & public relations entities, applying fresh branding elements across various platforms to ensure cohesionDesign prototypes for high-traffic websites in sectors including travel, entertainment, and food & drink, ensuring intuitive user experiences.

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  Allstone

  • Union, New Jersey

  • Freelance Graphic Designer

    • Mar 2013 - Jan 2015
    • Union, New Jersey

    Designed a new brand structure and applied the logo markup and other updates to all stationaryMaintained and updated existing website with new branding, products and informationDesigned multiple advertisements for local magazines newspapers and flyersDesigned and maintained a catalog of all product that is used internally and for client meetingsRetouched lifestyle and product photography