Experience

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  Affinity Group, Sales & Marketing Agency

  • Pompano Beach, Florida, United States

  • Account Executive

    • Jul 2021 - Present
    • Pompano Beach, Florida, United States
• 

  Sysco

  • United States
  • Food and Beverage Services
  • 700 & Above Employee

  • Business Resource Manager/Consultant

    • 2014 - 2020

    Developed and grew sales by building customer and staff relationships while introducing new products, demonstrating products, using culinary expertise, and providing educational and analytical business expertise. • Worked with Marketing Associates to penetrate their customers’ businesses with products currently not purchasing, found out reason they were buying from a competitor and gave them a reason to buy. Converted their business successfully. • Developed and executed marketing programs and general business solutions resulting in increased company exposure, and sales increase of 10%.• Worked closely with the Business Development Department to create and maintain marketing materials for sales presentations and customer’s meetings.• Provided customers with value-added services and industry information by staying informed of market conditions, product innovations, trends, competitors’ products, prices, and sales. • Created company functions, promotions, customer visits, and customer events. To introduced products to our customers as well as the Marketing Associates. • Reviewed and analyzed daily and weekly sales reports, bids, special bid pricing, and sales/gross profit margin data.

  • District Sales Manager

    • Jul 2005 - Jun 2014

    Motivate, educate, and direct the activities of the marketing associates to meet sales plan. Responsible for the development of profitable sales in a sign district, including the management of receivables. Meet with key customers, assist sales representative in collections of funds. Directly responsible for the development of a sales plan/profit plan and monitoring performance of plan/goal.

  • Marketing Associate

    • Nov 1993 - Jun 2005

    Establish exceptional rapport with clients by providing unsurpassable service and follow up. Utilized comprehensive product knowledge, familiarity with diverse clientele and enthusiastic approach to efficiently map out clients needs and recommend appropriate action. Consistently met or exceeded sales expectations while maintaining a high level of customer satisfaction. By providing excellent service and follow up, generate a high number of referrals and ongoing business. Maintained status in the top 5% in a salesforce of one hundred.

• 

  Owner and Operator, ELDY Corporation, DBA Corky...

  • Hollywood, Florida

  • Owner and Operator

    • Nov 1987 - Nov 1993
    • Hollywood, Florida

    Directed all areas of operations, including budgets, personnel, purchasing and cost control. Implemented a catering service which increased business by 25%. Coordinated advertising, special events, and promotions. Developed and promoting new areas of business to increase overall sales volume.