Experience

• 

  Appulate.ai

  • Remote

  • Marketing Director

    • Aug 2023 - Present
    • Remote

    • Directed digital marketing and account management initiatives to drive new revenue and renewals.

    • Developed and executed lead generation campaigns, achieving a remarkable 10X increase in MQLs.

    • Streamlined our HubSpot CRM, resulting in annual savings of $80K while optimizing the required features.

    • Implemented 7 new processes and Management Systems to ensure reaching 100% of quarterly KPIs.

• 

  AGOne

  • Mexico

  • Partner

    • Aug 2014 - Present
    • Mexico

    Growth Marketing reaching established Key Performance Indicators for the following companies:

    • The British Council | Professional Development: Established the B2B and B2G Revenue Streams increasing income from Professional Skills Services in 5X.

    • Tv Azteca | Media: Reached $140M MXN sales target with partner marketing.

    • iGaming accounts | Tech: Marketing & Country Landing for Uno Capali licensed platforms with a 3X MoM growth.

    • Knights | Esports: Marketing, Partnerships for LatAm securing the Riot alliance.

    • MAHINDRA | Tech: Marketing & Business Development for LatAm Telecom accounts.
    - Knights | Esports: Marketing, Partnerships for LatAm securing the Riot alliance.
    - MAHINDRA | Tech: Marketing & Business Development for LatAm Telecom accounts.

• 

  Airbnb

  • Mexico

  • Digital Head

    • Sep 2021 - Jul 2023
    • Mexico

    • Digital strategy planning and management to maximize company and stakeholder revenue though communication, awareness, and participation of key stakeholders in different cross functional, win-win & value creation activities.

    • Nationwide management, recruitment, and selection of +40 key diverse stakeholders according to Priority Regions towards continuous improvement in company and host (stakeholder) income & profitability.

    • Achieved an overall OKR completion rate of 100%, including growth, footprint, engagement, and public policy actions.

    • Created and operated the digital platforms ecosystem to guarantee compliance with company goals.

    • Lead the development and implementation of digital experience campaigns according to 29 different priority markets.

    • Implemented an innovation culture through constant development of projects to optimize platform tools and features.

    • Prepared and presented biweekly reports to identify data for evidence-based decision making towards OKR completion.

    • Lead the development and implementation of content and communications for accommodation and experiences.

    ✓ $4M USD annual incremental recurring revenue (ARR) impact brought to the ecosystem.
    ✓ Key Stakeholders successful year on year event planning, logistics & execution.
    ✓ Organized and funded more than 90 yearly meetups with hosts for sharing of best practices towards business growth.
    ✓ Communicated 3 new releases to key stakeholders and beta testing - insights collection of each launch.
    ✓ +100 Host Stories & Testimonies collected for Communications Leverage.
    ✓ Timely identification of themes & insights for cross functions as Supply, Comms, Product and Policy within the company.

• 

  Perform

  • Mexico

  • Head of Regional Marketing and Growth for MX & CAR

    • Jan 2019 - Jul 2022
    • Mexico

    Head of Regional Marketing and Growth for MX & CAR at Perform | Tech

    • Achieved leading regional market share on Tech, Business Intelligence, Content, Data & SaaS solutions:

    By adding $2M+ USD of revenue in Mexico & The Caribbean.

    • Generated and managed 23 partnerships & accounts with 91% renewal rate.

    • Continued 2022 as Content Generator (Columnist).

• 

  CIE - OCESA

  • Mexico

  • Marketing Project Director

    • Jan 2018 - Dec 2018
    • Mexico

    • Spearheaded the development of the Commercial Marketing 360 project in collaboration with the Partnerships Area.

    • Established company wide processes to achieve $2B MXN in Sponsorship revenue targets.

    • Directed the commercial project for the new baseball stadium in Mexico City, enhancing local sports engagement.

• 

  OnMobile

  • Mexico

  • Regional Latin America Marketing & Growth Head

    • Jan 2012 - Aug 2014
    • Mexico

    • Developed and managed marketing strategies for Movistar Music and Sports products in Latin America and Brazil.

    • Led initiatives to enhance mobile entertainment subscription services, driving user engagement and growth.

    • Collaborated with cross-functional regional teams through all Latin America to align marketing efforts with business objectives, ensuring a cohesive approach.

• 

  TELEVISA

  • Mexico

  • Head of Marketing, Communications and Partnerships

    • Jan 2008 - Dec 2011
    • Mexico

    • Directed the strategic restructuring of the Club América Marketing Department, optimizing efficiency with full alignment to the headcount and budget resource allocation.

    • Implemented a new sponsorship business model that multiplied revenues 10X.

    • Managed and renewed 100% of sponsorship deals, fulfilling all benefits.

    • Lead Club Communications launching Press releases and Media Guides.

    • Started the Club America Social Media accounts, which are #1 in the category.

    • Executed innovative Public Relations & Corporate Social Responsibility programs.