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Bio

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Jafar Najafov is a seasoned marketing and web development professional with extensive experience in driving business growth through innovative strategies and technologies. With a strong background in digital marketing, he has led multiple companies to achieve significant success in e-commerce, SEO, and social media marketing. His expertise spans across various industries, including technology, fashion, and gaming.

Credentials

  • AI Specialist
    BotBuilders
    Mar, 2024
    - Apr, 2026
  • Certificate in Leadership & Management
    The Event School London
    Mar, 2020
    - Apr, 2026
  • Study UK Alumni Awards 2019-2020 - Entrepreneurial Award
    British Council
    Dec, 2019
    - Apr, 2026
  • Business Manager
    Facebook
    Nov, 2019
    - Apr, 2026
  • Turn Shoppers into Buyers with Dynamic Ads
    Facebook
    Nov, 2019
    - Apr, 2026
  • E-Commerce
    eMarketing Institute
    Sep, 2018
    - Apr, 2026
  • Search Engine Optimization
    eMarketing Institute
    Sep, 2018
    - Apr, 2026
  • Selling Technigues
    Kuborn & Partners
    Jun, 2017
    - Apr, 2026
  • Mobile app store optimization, marketing, SEO & monetization
    Udemy
    Nov, 2015
    - Apr, 2026
  • Advanced SEO: Tactics and Strategy online course
    Udemy
    Oct, 2015
    - Apr, 2026
  • Linkedin - Social Media Marketing course
    Udemy
    Oct, 2015
    - Apr, 2026
  • Bing Ads Accredited Professional
    Microsoft
    Sep, 2015
    - Apr, 2026
  • Digital Marketing
    HubSpot Academy
    May, 2022
    - Apr, 2026
  • Google Ads Search Certification
    Google
    May, 2022
    - Apr, 2026
  • SEO Fundamentals Exam
    SEMrush
    Mar, 2019
    - Apr, 2026
  • SEO Toolkit Exam for Advanced SEMrush Users
    SEMrush
    Mar, 2019
    - Apr, 2026
  • Google AdWords certification - mobile advertising
    Google
    Dec, 2016
    - Apr, 2026
  • Inbound Certification
    HubSpot
    Feb, 2016
    - Apr, 2026
  • Google Analytics Individual Qualification Certificate
    Google
    Jun, 2015
    - Apr, 2026
  • Google Adwords Individual Certification
    Google
    Jun, 2015
    - Apr, 2026
  • Adobe Illustrator Specialist - TOP 10%
    Elance
  • SEO Expert - TOP 10%
    Elance

Experience

  • Reel Agency
    • Baku, Azerbaijan
    • Co-Founder & CEO
      • Dec 2021 - Present
      • Baku, Azerbaijan

      We’re a growth-focused and ROI-driven online marketing agency. We know how to drive traffic, convert sales and do it at scale, profitably!We're top-class Azerbaijani digital strategists, direct response marketers, designers, growth hackers, and developers, banded together to help you reach your growth goals. Everything we do is aimed at helping our clients maximize the number of sales and leads they generate. We do this through increasing website traffic, improving conversion rates, and implementing the latest ‘ahead of the curve’ marketing strategies to grow revenue.We have our finger on the pulse, constantly innovating in the fields of SEO, paid traffic (Google Ads, Facebook, Youtube, etc.), and conversions. We're forever on the lookout for new strategies that can deliver an even greater ROI, faster, and at a lower cost.We aren’t developers, we aren't designers, we specialize in one thing: growing businesses.I've developed a strong track record building multi-million dollar businesses by specializing in:✔ Direct Response Marketing ✔ SEO✔ Facebook Ads✔ Marketing Automation✔ Sales Funnels✔ Paid Social✔ Direct Response Copywriting ✔ Paid Search (Pay Per Click Advertising)✔ Display Advertising✔ Mobile Advertising✔ Remarketing/Retargeting✔ Video Advertising✔ Twitter Marketing✔ Google Analytics✔ Conversion Rate Optimisation✔ Sales✔ Strategic Partnerships✔ Content Strategy/Development✔ Business Development✔ Retargeting✔ Growth Hacking

  • Pixite
    • Dubai, United Arab Emirates
    • Co-Founder & Chief Growth Officer
      • Aug 2023 - Present
      • Dubai, United Arab Emirates

      Spearheading growth strategies to scale our operations and user base.Leveraging data analytics to derive actionable insights for informed decision-making.Collaborating with cross-functional teams to optimize user experience and platform functionalities.Leading marketing campaigns to enhance brand visibility and customer engagement.Building and nurturing partnerships to expand our market reach and product offerings.Continuously exploring innovative technologies to keep Pixite at the forefront of the fusion between AI, e-commerce, and fashion.Monitoring industry trends and competitor activities to ensure our competitive edge.Mentoring and developing team members to foster a culture of excellence and innovation at Pixite.

  • Chapple
    • Dubai, United Arab Emirates
    • Co-Founder & CEO
      • Jan 2023 - Present
      • Dubai, United Arab Emirates

      As the CEO and Co-Founder of Chapple, I am at the forefront of revolutionizing the content creation landscape. My role is not just administrative; it's about vision, strategy, and execution.🔹 Visionary Leadership: Spearheading the company's strategic direction to become a leader in AI-powered content solutions.🔹 Business Development: Actively involved in customer acquisition, partnership building, and market expansion.🔹 Product Innovation: Overseeing the development of cutting-edge features that simplify the content creation process, from text generation to image crafting.🔹 Team Building: Leading a talented team of developers, marketers, and customer success professionals to achieve and exceed business objectives.🔹 Customer Success: Ensuring that our clients not only get the best product but also the best experience.I am passionate about leveraging technology to solve real-world problems, and at Chapple, we're doing just that—making content creation easier, faster, and more efficient.

  • Joopzy
    • San Francisco Bay Area
    • Founder and CEO
      • Apr 2012 - Dec 2022
      • San Francisco Bay Area

      Founded and led Joopzy, an e-commerce store specializing in innovative gadgets, overseeing all aspects of business operations, growth, and strategy.Leveraged growth hacking techniques and data-driven insights to scale the business from a startup to a million-dollar enterprise.Developed and executed multi-channel marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive user acquisition and brand awareness.Identified and sourced unique, innovative products that catered to the evolving needs and preferences of the target audience.Optimized the user experience on the e-commerce platform, ensuring seamless navigation, secure transactions, and exceptional customer service.Monitored industry trends and competitor activities, adjusting business strategies as necessary to maintain a competitive edge in the market.

  • Founder Institute Baku
    • Baki, Azerbaijan
    • Director
      • Jun 2020 - 2021
      • Baki, Azerbaijan

      Helping founders build enduring businesses. To apply for the Baku cohort, visit https://fi.co/apply/baku

  • Shrippy
    • Istanbul, Turkey
    • Co Founder and CMO
      • Jan 2015 - Nov 2016
      • Istanbul, Turkey

      Co-founded Shrippy, a cutting-edge technology startup, and served as the Chief Marketing Officer, driving the brand's vision, strategy, and growth.Pioneered an innovative tagging feature that allowed users to display brand and price information on photos, a concept later adopted by Instagram.Secured $10,000 in AWS credit from Amazon, enabling the company to access valuable cloud resources and accelerate product development.Obtained $85,000 worth of coupons through the FB Start program, supporting the company's marketing initiatives and facilitating audience growth.Successfully attracted seed funding at a million-dollar valuation, showcasing the company's potential and garnering the confidence of investors.Achieved a 70% returning user rate, reflecting the platform's ability to engage and retain a loyal user base, as well as the effectiveness of the company's marketing and product strategies.

    • Founder
      • Dec 2014 - Dec 2015

      Where to go? Nowadays it is the most popular question in social life. Now we have the correct answer to this question. Hara Gedek is your pocket assistant from now on. It helps you to discover different points of interests in Baku,Azerbaijan such as amusement parks, shopping malls, restaurants, cafes and entertainment places, see their reviews, check their images, call their contact numbers and set the route map to desired point. Also, map function helps you to find nearby places around you. Application is integrated with Facebook and Twitter social networks, which gives users more and more flexibility.

  • JN Design
    • Baku, Azerbaijan
    • Founder and CEO
      • 2009 - Jun 2015
      • Baku, Azerbaijan

      Established JN Design Studio in 2009 with a mission to provide high-quality, affordable web design solutions for small to medium-sized businesses, prioritizing exceptional service and customer satisfaction.Cultivated one-on-one relationships with clients, attentively listening to their needs and tailoring custom packages and pricing to best suit their business objectives.Leveraged extensive experience in design and web development to create visually appealing and user-friendly websites that enhanced clients' online presence and drove growth.Committed to continuous learning and professional development, staying current with the latest technology and design trends to ensure clients received cutting-edge solutions.Fostered a culture of innovation and creativity within the company, encouraging team members to explore new ideas and approaches in order to exceed client expectations.Managed all aspects of the business, including financial planning, project management, and strategic decision-making, ensuring sustainable growth and long-term success.

  • Broadway Gaming Lounge
    • Narimanov, Hasanoglu 7B
    • Founder & General Manager
      • Dec 2013 - Oct 2014
      • Narimanov, Hasanoglu 7B

      Founded and managed Broadway Gaming Lounge, overseeing all aspects of business operations and growth, while ensuring a unique and enjoyable experience for guestsHired, trained, and mentored a diverse team of employees, instilling a culture of exceptional customer service and operational excellence.Delegated tasks and responsibilities effectively, maximizing staff productivity and enhancing overall business performance.Actively sought customer feedback and leveraged insights to implement strategic improvements, adapting the business to meet evolving customer needs and preferences.Managed and monitored social media accounts and the company website, developing engaging content and fostering a strong online presence to drive awareness and attract new customers.Oversaw marketing initiatives, utilizing both traditional and digital channels to promote the gaming lounge and cultivate a loyal customer base.

    • Co Founder & Co Administrator
      • Mar 2007 - Aug 2009

      Spearheaded the inception and development of Joy, AZ, a successful and innovative website( BUZZFEED of Azerbaijan), as the co-founder, taking responsibility for both the business and marketing aspects of the venture.Developed a website, organised a charity and social eventsLed the strategic planning, execution, and evaluation of multi-channel marketing campaigns, driving user acquisition, engagement, and retention while maximizing ROI.Oversaw the financial and operational aspects of the business, including budgeting, forecasting, and resource allocation, ensuring sustainable and scalable growth.Continuously monitored industry trends and competitor activities, adjusting strategies and tactics accordingly to maintain a competitive edge in the market.

Education

  • 2008 - 2012
    Coventry University
    Bachelor, International Business
  • 2007 - 2012
    Azerbaijan State University of Economics • UNEC
    Bachelor, Finance and Credit
  • 2005 - 2006
    Dixon High School
    Illinois, USA, Exchange Student
  • 2000 - 2004
    №6 Music School
    Garmon

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