Experience

• 

  starpower llc

  • United States
  • Entertainment Providers
  • 100 - 200 Employee

  • Director of Entertainment Marketing

    • Apr 2024 - Present

  • Associate Director of Entertainment Marketing

    • Oct 2022 - Apr 2024

    starpower is an entertainment marketing agency that counsels and connects brands with entertainment, fashion, beauty, and sports talent / influencers and content.

• 

  Pollen

  • Remote

  • Global Marketing Director

    • Aug 2021 - Aug 2022
    • Remote

    - Led strategic marketing conversations with major talent globally, maintaining relationships within all areas of the entertainment industry including agents, managers, labels and publishers- Produced signature campaign franchises for top-tier creators worldwide- Worked closely with the talent and creative teams develop brand identity and oversaw the creative direction of all content to ensure both parties were represented as agreed upon - Developed and oversaw the influencer marketing department which included identifying talent and budget, contract negotiation, campaign facilitation and client management- Responsible for ensuring all agreed upon contract deal terms were fulfilled by both parties- Managed a cross-functional global team responsible for end-to- end campaigns including campaign strategy, positioning and audience segmentation, creative ideation and execution and social media distribution across paid, earned and owned channels- Worked with the legal team and talent agencies for rights clearances and sync distribution

• 

  Live Nation Entertainment

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Senior Project Manager at Vector Management

    • Dec 2018 - Aug 2021

    - Represented a talent roster of 50+ high profile clients including musicians, celebrity chefs and actors at one of the leading talent management companies operating under Live Nation Entertainment- Oversaw E-commerce product design, production and inventory management on web stores for entire roster- Responsible for developing/maintaining relationships within all areas of the music industry, including artists, managers, publicists, lawyers, record labels, and publishers- Led the team in new virtual initiatives such the production of virtual concerts including virtual meet & greets and VIP experiences during the COVID 19 Pandemic while traditional touring was not possible- Aided in artist brand development and sync opportunities: film, tv, fashion, food, drink, home goods, charity, etc.- Managed cross-functional relationships with artist manager and record labels when launching new products or music- Acted as the liaison between talent and external partners like Instagram, Tiktok, Snapchat and other media platform- Worked with internal research department to find appropriate partners for each celebrity based on core demographics- Sourced and hired photographers, videographers and stylists for photo and videos shoots around the globe

  • Tour Marketing Manager at Vector Management

    • May 2014 - Dec 2018

    • Lead creative team in development of marketing collateral and branding of national and world tours across all genres on Vector’s roster• Develop artists’ fan bases around the country by creating engagement campaigns in each city• Oversee promotional budgets, radio promo and ad campaigns for tours • Collaborate directly with the artists on merchandise and social graphic design to fit within artist brand• Manage relationships with teams at all major and indie labels ensuring everyone is working efficiently on album and tour campaigns and exploring new ways to leverage tour dates for exposure• Work closely with booking agents to launch effective tour announces • Utilize relationships with artists and brands to create innovative experiences for fans • Work with streaming services to create exclusive experiences for top fans• Communicate with teams at all major festivals to gain exposure for Vector bands and take advantage of any on site activations• Monitor artists’ personal and professional social media pages• Handle media relations and tour press both nationally and internationally

• 

  Live Nation Entertainment

  • Public Relations Coordinator at Vector Management

    • May 2013 - Mar 2014

    -Developed press campaigns for company roster including comedians, artists and chefs; including community events, email marketing, advertising, sponsorship activation. -Acted as the on-site contact for talent at all major regional appearances -Managed press schedule of talent including national TV appearances, traditional print media and satellite radio tours -Wrote talent bios, press releases, transcribed and edited interviews and press stories before being published

• 

  Bryce Jordan Center

  • Marketing Assistant

    • Dec 2011 - Dec 2013

    - Supported the Director of Sales and Marketing in various marketing strategies to sell tickets- Compiled analytics and research on ticket sales and demographic of attending fans

• 

  Penn State's Movin' On Spring Music Festival

  • State College, Pennsylvania Area

  • Public Relations/ Social Media Chair

    • Sep 2012 - Apr 2013
    • State College, Pennsylvania Area

    Movin' On is Penn State's annual spring music festival. It is one of the largest student-run festivals in the world and is held outdoors each April.

• 

  Viacom

  • Greater New York City Area

  • International Communications Intern

    • May 2012 - Aug 2012
    • Greater New York City Area

    - Supported the International Press Department with show launches and the planning and execution of award shows

• 

  Liquid Interactive

  • Breinigsville, PA

  • PR Intern

    • Jul 2010 - Aug 2011
    • Breinigsville, PA

    • Assisted Executive Vice President in writing press releases for new clients which developed my research strategies and enhanced my writing skills• Managed social media for the company, including Facebook, Twitter, and company blogs, to keep clients knowledgeable about current projects and developments within the company• Designed welcome, holiday, and thank you packages for new and current customers to ensure their continuing business and positive relationship with the company• Initiated the first, of a series of webinars produced by the company, which required an immense amount of research and attention to detail to guarantee it was a success