Bio
Credentials
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EY Innovation - Design thinking - Bronze
EYAug, 2018- May, 2026
Experience
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New Zealand
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Professional Training and Coaching
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1 - 100 Employee
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Guardian
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Jan 2023 - Present
One of the first ‘Guardians’ for the association where past members of NZAGE provide counsel, support and mentoring to the Board.
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Co Chair
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Jun 2020 - Jan 2023
The NZAGE is the industry body educating and supporting organisations that currently recruit or develop junior talent in New Zealand (including interns, scholarships and cadets) and those who wish to do so in the future.I was in the Co-chair role alongside Siobhan Warren from June 2020 through to January 2023.
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Board Member
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Feb 2017 - Jan 2023
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Committee Member
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Jun 2015 - Jun 2020
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Oceania Employer Brand Lead
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Sep 2018 - Present
Leading the Employer Branding function, defining and executing a comprehensive vision and strategy tailored to the Oceania practice.Designing and implementing innovative marketing campaigns, leveraging social media platforms and content creation to amplify EY's brand voice.Fostering strategic relationships with key stakeholders in talent, branding, and marketing, ensuring alignment with talent and hiring objectives and initiatives.A Subject Matter Expert on Experienced Hire and Campus attraction strategies, contributing to strategic discussions on employer brand direction.Managing relationships with creative agencies, partners, and the employer branding budget to optimise campaign effectiveness.Staying abreast of Oceania and global employer brand trends, continuously refining strategies to maintain relevance and impact.
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Oceania Employer Branding Manager & NZ Campus Lead
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Nov 2016 - Sep 2018
Content development and publishing EY’s social media strategy across platforms (LinkedIn, Instagram, Facebook and Twitter).Implementation and management of global branding initiatives into Oceania markets.Development and implementation of campus marketing campaigns for programmes across Oceania. Support experienced Recruitment team with EVP messages, collateral, advertising material, microsite creation and videos for attraction of candidates.Leading a team of talented New Zealand recruiters to manage the entire cycle of campus recruitment from initial engagement at universities through to application, assessment and onboarding
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Campus Recruitment Manager
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Jun 2014 - Nov 2016
Managing EY’s three student programmes – graduate, summer internship and career compass for New Zealand including end to end recruitment that involves facilitating assessment centres, offer management process.Connecting and implementing early identification initiatives such as secondary school relationships, partnerships to increase the awareness of the professional services industry and the degree programmes that EY recruits from.Project managing campaigns from development, launch, execute and review that including event management, resourcing and budget management.Key internal and external stakeholder relationship management including tertiary institutes and third party providers. Continuing to build relationships with target universities nationally and increase our presence on campus.Developing and executing attraction strategies for universities and EY by providing guidance and direction to stakeholders and helping to generate new initiatives to differentiate EY and attract future talent. Manage sponsorships in the campus recruitment market for EY nationally.Development and launch of campus messaging including content development, marketing collateral, Instagram and Facebook accounts for New ZealandA member of the EY team who has been part of the following award teams:- * Australia - 2014 winner of AAGE Most popular integrated marketing campaign. * New Zealand - finalist in the NZAGE Best Graduate Print Marketing Material in 2015, winner of the NZAGE Best Innovation in the Graduate market in 2013, finalist in the NZAGE Best Graduate Print Marketing Material in 2013, finalist at the Youth Employer Pledge Young at Heart Awards in School Engagement and Work experience and Youth Employment Programme
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Asia Pacific Employer Branding Manager
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May 2013 - Jun 2014
I was responsible for project managing the execution of employer brand programmes including the development of marketing campaigns and toolkits and social media marketing programmes. This included managing our Facebook page and ey.com website, supporting the Oceania campus and experienced recruitment teams with collateral, advertising, communications and messaging, and re-branding our referral program. I was also involved in educating our Asia-Pacific countries on brand guidelines, messaging and adaption of campaigns and toolkits in their local market to drivie brand alignment and consistency. (Secondment role)Winner of the 2013 NZAGE award for best innovation in the graduate market and 2013 finalist for best graduate print marketing material.
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Recruitment Senior Consultant
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May 2006 - May 2013
A senior role within the HR team with a consultancy focus on recruitment of experienced and graduates for all services lines nationally. Working closely with the senior management teams as a business partner across the recruitment and resourcing functions.
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Training Coordinator
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2003 - 2006
Managed internal and external training within the Customer Care Centre as well as implemented National Certificate in Contact Centre qualifications.
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Accounting Administrator/Training Coordinator
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2001 - 2002
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Education
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2023 - 2023Ph.Creative
Employer Brand Development Sprint, Certified -
2023 - 2023Ph.Creative
Employer Brand Strategy Sprint, Certified -
1996 - 1998Massey University
BBS, Tourism -
Westlake Girls High School
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