Experience

• 

  Sergiwa Capital

  • Chicago metropolitan area, Illinois, United States

  • UX Designer

    • Feb 2024 - Present
    • Chicago metropolitan area, Illinois, United States

    Proposed multiple UX solutions to stakeholders by collaborating with the CEO & Design Lead in an Agile working environment to define areas for improvement.

• 

  FundQube

  • San Diego Metropolitan Area

  • Product Designer

    • Sep 2023 - Dec 2023
    • San Diego Metropolitan Area

    • Iterated FinTech dashboard UX design and validated design approaches by analyzing product performance data and user research key findings to improve user retention rate by 12.5%.• Collaborated with cross-functional teams to define MVP launch scope, ensuring UX quality, and transferred 10+ user research findings into 4 product feature ideas via usability testing and analyzing user insights.

• 

  AUDI AG

  • San Francisco Bay Area

  • Product Designer - Corporate Sponsored Project

    • Sep 2023 - Dec 2023
    • San Francisco Bay Area

    • Innovated 2035 Audi vehicle UX concept and proposed 5+ design solutions for Augmented Reality, AI chatbot, and cluster design based on user insights and feedback.• Produced Audi vehicle cluster design via applying Apple Human Interface Guidelines to streamline user experience across platforms.• Optimized UX approaches through 30+ user interviews and competitor analysis to define 8+ improvement areas, shared UX design trends in Design Weekly with stakeholders to advocate UX spirit.

• 

  SPOTLIST Inc.

  • New York, New York, United States

  • UX/UI Designer

    • May 2023 - Aug 2023
    • New York, New York, United States

    • Created iOS mobile app by applying Apple Human Interface Guidelines to enhance user satisfaction rate by 9.2%.• Defined online appointment booking user experience with PM and Engineer teams, leveraging feasibility constraints to increase user engagement by 12.5% and reduce task completion time by 7.9%.

• 

  DemocracyLab

  • Seattle, Washington, United States

  • UX Designer

    • Jan 2023 - Jul 2023
    • Seattle, Washington, United States

    Optimized website UX solutions with PM, Engineer, UXR, and UX Writers by analyzing performance data and user feedback to reduce bounce rate by 7.7% and churn rate by 12.5%.

• 

  Ball Park

  • San Francisco, California, United States

  • UX Designer

    • Feb 2023 - May 2023
    • San Francisco, California, United States

    Created travel responsive website user interface and user experience design from scratch via defining business opportunities through analysis of user insights.

• 

  Phoenix Fashion Co., Ltd.

  • Taipei City, Taiwan

  • Fashion Merchandiser

    • Jan 2021 - Jun 2021
    • Taipei City, Taiwan

    • Curated merchandise for global fashion brands like Kate Spade and Giorgio Armani, aligning with new seasonal collections for diverse markets worldwide, including China, India, and America.• Collaborated with Western brands and manufacturers in Asia to develop innovative seasonal products, ensuring quality and timely delivery.• Led initiatives to share fashion trends and insights through engaging weekly Fashion and Beauty Products sessions with stakeholders, fostering trend awareness and driving design innovation across the organization.

• 

  Beautility Co., LTD.

  • Taipei City, Taiwan

  • Cosmetic Marketing

    • Feb 2017 - May 2019
    • Taipei City, Taiwan

    • Managed marketing publications and localization customer research, including news releases and social media management that aligned with global branding guidance.• Offered expert cosmetic advice, addressing various skin concerns like acne-prone and sensitive skin year-round, enhancing customer satisfaction and fostering brand loyalty.• Led user surveys and competitive research, delivering insights to the company's European headquarters. Analyzed sales data and market trends for strategic decision-making and business growth.• Achieved 25% YoY increase in sales, pivotal in positioning the brand as a skincare market leader, credited to innovative marketing and consumer understanding.• Collaborated monthly with the CEO and manager on market strategies, brand activities, and inventory management, ensuring alignment with objectives and market dynamics.

• 

  GRAND ONIL

  • Taipei City, Taiwan

  • Fashion Design Assistant

    • Jan 2016 - Dec 2016
    • Taipei City, Taiwan

    • Designed the latest season shirt logos and clothing patterns and discussed the design details with senior designers and the manufacturers. • Collaborated with senior designers to have weekly product concept testing, showcasing fashion products in different layouts.