Experience

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  Focus Features

  • Musicians
  • 300 - 400 Employee

  • Senior Manager, Digital Marketing

    • Feb 2024 - Present

  • Digital Marketing Manager

    • Sep 2021 - Feb 2024

    As a digital marketing manager, it has been my responsibility to communicate campaign goals, strategies and creative deadlines with filmmakers and film talent. I have also spearheaded influencer outreach and content collaboration, specifically within TikTok, working alongside creators to create 50+ pieces of custom content in support of Focus' titles. I have gained experience overseeing specialty/content shoots with film talent which includes, script writing, scheduling, crew coordination and final content approvals. Additionally, my role has required me to supervise and train the digital coordinator on trailer launch best practices, paid media, and digital creative development. Highlights Led and executed the My Big Fat Greek Wedding 3 Day in NYC and LA. This activation involved over 20 Greek and Non-Greek businesses offering exclusive giveaways, discounts, free food, specialty cocktails and more! Key partners were Pi Bakerie, Kleinfeld Bridal, Pinkberry and the Souvlaki GR Franchise.Created and developed the official Downton Abbey TikTok account resulting in 50% organic growth since launch, 90K followers and over 1M likes.Oversaw the Downton Abbey: A New Era Words with Friends activation garnering 71k+ clicks to our ticketing page and VCRs as high as 91%.Titles include: TÁR, Downton Abbey: A New Era, My Big Fat Greek Wedding 2, A Thousand and One

  • Digital Marketing Coordinator

    • Jul 2019 - Sep 2021

    As a digital marketing coordinator at Focus Features I have had the opportunity to supervise digital creative development on 11 titles to date, ensuring that the quality and creativity surpasses the expectations of the marketing team leadership and filmmakers. It is also my responsibility to communicate and deliver creative assets and essential campaign updates to talent, filmmakers and our international partners. With the help of our paid media team I ensure delivery of all up-to-date messaging and creative within the theatrical and PVOD release window. I also have the opportunity to oversee budgets on each title to make sure our finance team has accurate spending information in order to produce a cost efficient campaign. HighlightsDownton Abbey: Coordinated the digital campaign across all platforms and websites, the highest performing film in Focus Features history. Collaborated with the international team and several partners including Air BnB and the Amazon Treasure Truck, resulting in over 500M impressions.Promising Young Woman: Coordinated the digital and awards campaign across all platforms and websites. Created and developed the film’s Tik Tok account resulting in over 8.8M organic impressions. Other titles include: Last Night in Soho and Dark Waters

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  Her Campus Media at UC Santa Barbara

  • Santa Barbara, California Area

  • Editorial Intern

    • Jan 2018 - Jun 2018
    • Santa Barbara, California Area

    As an editorial intern for HerCampus, I collaborated with the editorial board and editors-in-chief to create content for the publication on a weekly basis. As a writer for the publication, it was my responsibility to suggest original article ideas that will be received well by our target demographic of college-aged women. It was also my responsibility to write 1-2 articles per week.

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  bpg advertising

  • Greater Los Angeles Area

  • Interactive Research Intern

    • Jun 2017 - Aug 2017
    • Greater Los Angeles Area

    As the Interactive Research Intern I had the privilege of working directly under the Chief Operations Officer. One of the many personal projects included expanding his professional network by connecting him with over 500 marketing and advertising professionals. My research as an intern included, researching trends in marketing and advertising with a focus on virtual and augmented reality technology. BPG focuses on collaboration and innovation, as a result, I was included in brainstorm meetings to discuss advertising campaigns as well assisting on ad campaign projects i.e. graphic, interactive, and social media.

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  Wild Beautiful Free

  • Santa Barbara, California Area

  • Digital Marketing Coordinator

    • Mar 2017 - Jun 2017
    • Santa Barbara, California Area

    As a Digital Marketing Coordinator, the creators of Wild Beautiful Free entrusted me to market their brand through social media and merchandise. As a wild life protection advocate, Wild Beautiful Free granted me the opportunity to redesign their logo in order to encapsulate their company's mission. I also collaborated with other interns to create social media content to raise awareness for their future projects and upcoming product lines. This position also involved weekly meetings with fellow interns and the CEO to develop ideas for new products and website content.

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  UC Santa Barbara - Educational Opportunity Program

  • Santa Barbara

  • Front Desk Attendant

    • Oct 2015 - Jun 2017
    • Santa Barbara

    My role as a front desk attendant at the UCSB Educational Opportunity Program involved organizing the schedules of our career and academic counselors as well maintaining an orderly office space. As a representative of this organization it was my responsibility to inform students about the several services offered and events designed to assist first-generation and income eligible students. My other responsibilities included maintaining office inventory, attending EOP events, and leadership workshops.

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  Santa Barbara International Film Festival

  • Santa Barbara

  • VIP Liaison

    • Jan 2017 - Feb 2017
    • Santa Barbara

    As a VIP Liaison with the Santa Barbara International Film Festival, I was entrusted to accommodate the festival's most generous contributors. My team and I were expected to communicate film schedules, theater seating, and upcoming VIP events with our elite members. In order to prepare for the week long event my team and I were responsible for setting up and organizing seating for the hosting movie theaters, in addition to notifying VIPs on the most popular films of the day. Within this position it is necessary to have immense attention to detail and care to ensure VIP festival members are willing to return the following year.

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  Foothill Entertainment, Inc.

  • Santa Barbara

  • Marketing Intern

    • Feb 2016 - Aug 2016
    • Santa Barbara

    My role as the Marketing Intern at Foothill Entertainment included a variety of responsibilities. At the start of my internship I was entrusted with website maintenance, office administration, and producing content for social media to promote new shows and titles. Further into my internship I was entrusted to log and file royalty reports and contracts. My role also involved taking notes at PR and strategy meetings. My most impactful contribution stemmed from the opportunity to help the CEO, President and Vice President prepare for MIPCOM, an entertainment content market.