Experience

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  Tigerlily Foundation

  • Program Director, Strategic Storytelling, Digital Programs

    • Feb 2023 - Present

    Program Director for BREATHE Tv, MY LIFE Is My Legacy, MY LIFE Matters Magazine, Pink Power Alerts, Masterclass and New Normal Journal Programs.

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  Various Direct Sales and Marketing

  • Canada

  • Sales |Marketing | New Business Development | Senior Consultant CPG | Brand Builder

    • 1996 - Jan 2023
    • Canada

    Progressive sales and marketing experience in both inside and outside sales and freelance promotions.Passionate sales and marketing professional with extensive experience developing sales strategies, corporate alliance, new business development, creating marketing material, consumer engagement, event management, retailer account management. Manager New Business Development for drinkme Beverage Co. |Sweat Equity Lifestyle Media | National Sales Director Fauxmagerie Zengarry| Program Manager Tigerlily Foundation

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  Manitoba Harvest Hemp Foods

  • Toronto, Canada Area

  • Regional Territory Manager/ Regional Marketing Manager

    • Dec 2014 - Sep 2018
    • Toronto, Canada Area

    *Recognized in the GTA as highly effective and sought after expert in presenting, educating and promoting Hemp Foods across a diverse audience. 
*Key account manager providing territory support to 150+ accounts contributing to regional and national sales growth.*Management of broker, distributer, buyer, retail staff relationships. *Established a network of dieticians, nutritionists, holistic health seekers that support Manitoba Harvest. 
Recruitment, activation and retention of regional Manitoba Harvest product supporters, event and demo teams. *Creating unique and innovative ways to drive consumer brand awareness and customer interest. 
*Regional and national event and tradeshow management, development of marketing campaigns and product launches.

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  SPRINT (Seniors Peoples Resources in North Toronto)

  • House Calls Program Manager

    • Sep 2009 - Jun 2010

    House Calls Program Manager - Interdisciplinary Mobile Team Serving Frail Seniors▪ Provided overall management, education and training to a comprehensive interdisciplinary medical team.▪ Stewardship of key industry relationships, program promotion, health and wellness, education, outreach.▪ Supervised and provided ongoing intensive case management serving seniors across a continuum of special needs including mental health and addictions, complex disabilities and in supportive housing. ▪ Coordinated, developed and implemented program database and reporting structures, including oversight of client medical files, facilitation of team communications and framework for policies and procedures.▪ Led development of project marketing and promotional material, website design and management; created a portfolio of key items used in hospitals for client education, general education and promotion.▪ Managed, developed and stewarded relations with key hospital contacts across the GTA.▪ Facilitated strategic partner meetings, led presentations and trade show exhibits with proven success.▪ Created unique promotional material highlighting corporate donors and let to increased program exposure▪ Wrote successful grant applications and coordinated a series of conferences in addition to writing publications for select journals and newsletters.▪ Prepared program evaluations, collected statistical data and managed day-to-day operating budgets. ▪ Provided quality and risk management improvements for the agency and accreditation committee

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  Heart and Stroke Foundation

  • Specialist- Automatic External Defibrillator Programs

    • Aug 2007 - Sep 2009

    * Managed and supported the development of Public Access Defibrillator (PAD) Programs.* Managed donor recognition and procurement of key funding in both the government and corporate sector.* Created-implemented program-specific fundraising initiatives, volunteer management, coordinated media releases, press conferences, compiled reports, created survivor recognition events, posters and advocacy material.* Provided education and training; established industry best practices, leader in health and wellness.* Served as lead Heart and Stroke contact and spokesperson to funding partners and Emergency Medical Services department heads in over fifty key municipalities throughout Ontario. * Worked with a multi-million-dollar budget, overseeing accurate invoicing and cost recovery including creating and negotiating contracts and leading PAD fundraising efforts.* Assisted in coordinating province-wide mass public ‘chain of survival’ resuscitation training events.* Managed the implementation process for over 2000 AEDs placed into newly created PAD programs.* Complied research and evaluations supporting the program.* Compiled, synthesized and created a program tool kit; presented key information to a variety of internal and external stakeholders.

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  Youthdale Centre Inc.

  • Toronto

  • Acute Support Unit Supervisor

    • Apr 2005 - Apr 2008
    • Toronto

    * As part of a multidisciplinary team provided crisis counseling, coordinated safe, consistent, therapeutic structures and routines in a medical psychiatric unit for children and youth in crisis.* Worked with a diverse patient base, created programming and activity calendar, led health and wellness, managed and trained staff, volunteers and students.* Provided education, on-site school programs, health and wellness, and cultural programs. * Led peer therapy groups with child psychiatrists.* Facilitated therapeutic family involvement, family counseling and client-based education.* Prepared clinical assessments, case conference notes, discharge planning, presented to the clinical team.

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  Knowles Centre Inc.

  • Youth Care Shift Supervisor

    • Jan 1998 - Dec 2004

    * Provided education, treatment and counseling in an accredited youth treatment centre providing therapeutic programming, cultural, recreational and educational services to children and youth in crisis. * Managed and provided training to staff and volunteers, facilitating therapeutic programming, case management and scheduling, coordinated monthly calendar of events and special event planning .* Developed and applied an excellent awareness of disparities, used a cultural competence approach to patient care.* Co facilitated Indigenous programming and cultural events.

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  Boys & Girls Club

  • Winnipeg, Manitoba, Canada

  • Site Manager / Supervisor

    • Jan 1999 - Jan 2004
    • Winnipeg, Manitoba, Canada

    Site Manager, Supervisor for Leadership Employment Training Youth Program, Rotary Program Manager.