Experience

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  Charco Holdings

  • Marketing and Brand Director

    • Mar 2024 - Present

    As the Marketing and Brand Director, my role encompasses overseeing the development and execution of strategies to promote our company's brand and products/services. I manage various aspects, including defining brand identity, planning marketing campaigns and conducting market research to align efforts with business goals. Ultimately, I aim to shape brand perception and drive growth through effective marketing initiatives.

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  JUMO

  • Cape Town, Western Cape, South Africa

  • Design Lead

    • Apr 2021 - Mar 2024
    • Cape Town, Western Cape, South Africa

    My role as Design Lead is to bring creativity, strategic thinking, and a strong understanding of design principles to JUMO’s visual communication and brand presence. In my role I am in the Corporate Affairs team and I report directly to the Head of Content and Communications. I am responsible for overseeing and managing all the design aspects of various projects, touch points and initiatives within JUMO both internally and externally, holding this responsibility wholly. I collaborate across cross-functional teams to develop and implement design strategies that align with our brand identity and objectives which I also am a key driver. This involves creating visual materials including graphics, collateral, media, website look and feel, social media elements, illustrations, photography editing, event planning, brand conceptualising, creative direction, art direction, presentations etc. as well as ensuring consistency and quality across all design and brand solutions. On occasion there is the opportunity for sub-brand development, I also manage this process of visual identity and brand creation.

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  Geometry Global

  • Cape Town, WC, South Africa

  • Senior Brand Designer

    • Apr 2019 - Apr 2021
    • Cape Town, WC, South Africa

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  Ogilvy South Africa

  • Cape Town, Western Cape, South Africa

  • Freelance Brand Strategist

    • Apr 2019 - Apr 2021
    • Cape Town, Western Cape, South Africa

    Freelance role working on brands such as KFC, Audi, Gumtree, Comfort and various alcohol brands.

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  Self-employed

  • London, United Kingdom

  • Senior Brand Designer

    • Sep 2018 - Apr 2019
    • London, United Kingdom

    UK Freelancer, multiple agencies.

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  Keel London

  • London, United Kingdom

  • Senior Graphic Designer

    • Feb 2019 - Feb 2019
    • London, United Kingdom

    Graphic Design and Branding

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  Chiswick Park Enjoy-Work

  • London, United Kingdom

  • Senior Designer

    • Nov 2018 - Jan 2019
    • London, United Kingdom

    Event design collateral, sub branding exercise, corporate identity manual refresh

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  Self Employed

  • Johannesburg Area, South Africa

  • Freelance Senior Brand Designer

    • Oct 2017 - Oct 2018
    • Johannesburg Area, South Africa

    Freelancing

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  Grid Worldwide

  • Johannesburg Area, South Africa

  • Senior Designer

    • Sep 2017 - Sep 2017
    • Johannesburg Area, South Africa

    Freelance

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  Upwork

  • Israel

  • Freelance Senior Designer

    • Jun 2017 - Aug 2017
    • Israel

    3 months experiencing Israel

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  Bladonmore

  • London, United Kingdom

  • Head Of Brand

    • Jun 2015 - May 2017
    • London, United Kingdom

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  Bell Pottinger

  • Brand Consultant

    • Apr 2015 - Jun 2015

    As a Senior Designer with a branding background I was asked to join the design team at Bell Pottinger to help with more brand led concepts and briefs. Creating iconic logo’s which can be turned into big brand experiences was a daily task.Branded Oxford Sciences Innovation, OSI.

  • Senior Graphic Designer

    • Apr 2015 - Apr 2015

    Freelance brand-led design.

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  Interbrand

  • South Africa

  • Senior Brand Designer

    • Jan 2007 - 2014
    • South Africa

    Top brands created include 8ta (2x Loerie winner) and the rebrand of the Johannesburg Stock Exchange (REBRAND award winner) where I was the lead designer.I have worked on brands such as Telkom, Transnet, Medscheme, Nelson Mandela Foundation, Reuben September (personal brand) Roland Schoeman (personal brand), KPA (Kenya Ports), Brand Kenya, Kenya airlines (Loerie nomination) Designed 8ta, 8ta - photographic style (Loerie) 8ta - Internal brand book (Loerie) NKD (Never Kill a Dream won the Routers award and featured in their logo designbook) Designed logo for MPact (New SA logo for Mondi papers) Designed logo for NHP (Namibian Health Plan) to name a few.

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  Elle Promotions

  • Product Promotions

    • Jan 2005 - Apr 2008

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  O'MAGE

  • Johannesburg Area, South Africa

  • Events Co-ordinator & Traffic and Production

    • Sep 2006 - Dec 2006
    • Johannesburg Area, South Africa

    Event coordinator, I was responsible for organising and managing every aspect of an event. My duties included top level conceptualising theme ideas, planning budgets, booking venues, liaising with suppliers and clients, managing logistics, and presenting post-event reports. I was an essential member of the team as I added a different perspective with my branding and promotion background. Being an 'out of the box' thinker really helped me push the concepts. This role also upskilled my design with 3D and exhibition stand design.