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Jacob Shrum is a seasoned hospitality professional with extensive experience in hotel management and customer service. He has held various leadership positions, including Area General Manager and General Manager, at prominent hospitality companies. Shrum has a strong background in revenue management, guest satisfaction, and team leadership, with a proven track record of driving business growth and improving operational efficiency. Shrum holds a Bachelor of Media Studies degree from Northeastern State University, where he was an active member of the Tau Kappa Epsilon fraternity and participated in various community service events. He is fluent in multiple languages and has a strong proficiency in hospitality software, including Micros and Onq. With over 6 years of experience in the hospitality industry, Shrum has developed a unique blend of business acumen, leadership skills, and customer service expertise. He is well-versed in hotel operations, revenue management, and team leadership, making him an invaluable asset to any organization.

Credentials

  • ABLE Commission Liquor License
    Able Commission

Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Area General Manager
      • Jan 2019 - Present

      As the Area General Manager of Anish Hotels Group, my responsibilities, duties, and achievements include but are not limited to:- Ensure highest possible RevPAR Index for portfolio hotels week over week.- Recruitment, hiring, and training of all new management personnel within Anish Hotels Group.- Ensure 100% Guest Satisfaction & Service Excellence within Front Desk, Housekeeping, Maintenance, and Food & Beverage Departments.- Gaining new business clients to not only boost occupancy, but raise ADR overall as well.- Manage expenses and labor of hotel to ensure that monthly flow percentages hit target.- Acting IT Director, ensuring that all hotels within the Anish Hotels Group portfolio have efficient & operable computer equipment, high speed internet, and any other IT needs.- Manage annual revenues of $2M+ per hotel.- Budget and forecast for portfolio hotels.- Work directly with Sales to ensure that all Local Rates, Corporate Rates, and Group Rates are negotiated correctly while maximizing on overall revenue and room nights to reach an optimal RevPAR.- Oversee Rooms Divisions to ensure that Guest Satisfaction scores remain high and consistent, as well as Overall Cleanliness scores.- Monitor and oversee Preventive Maintenance Programs with Chief Engineer and Maintenance personnel to ensure all rooms are serviced on a quarterly basis to upkeep excellent quality rooms.- Oversee & implement brand mandated & voluntary renovations & refreshes for multiple hotels.

    • General Manager
      • Nov 2017 - Present

      As the General Manager of the Hampton Inn & Suites by Hilton Tulsa Central, my responsibilities, duties, and achievements include but are not limited to:- Ensure highest possible RevPAR Index for hotel week over week.- Achieved Guest Service growth of 300%+ for service and cleanliness scores through SALT/Medallia.- Grew hotel to #2 spot on TripAdvisor out of 110+ Tulsa area hotels.- Gaining new business clients to not only boost occupancy, but raise ADR overall as well.- Manage expenses and labor of hotel to ensure that monthly flow percentages hit target.- Manage annual revenues of $2M+.- Budget and forecast for hotel.- Work directly with Sales to ensure that all LNR's and Group Rates are negotiated correctly while maximizing on overall revenue and room nights.- Oversee Rooms Division to ensure that Guest Satisfaction scores remain high and consistent, as well as Overall Cleanliness scores.- Monitor and oversee Preventive Maintenance Programs with Chief Engineer and Maintenance to ensure all rooms are serviced on a quarterly basis to upkeep excellent quality rooms.

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Director Of Operations
      • Feb 2017 - Nov 2017

      My responsibilities and job duties as Director of Operations at the Embassy Suites by Hilton Tulsa included but were not limited to:• Human Resources Manager.• Guest Services Manager.• Coordinating the arrival of all check-in's and check-out's for each business day.• Coordinating Housekeeping to ensure each Room Attendant pays full attention to detail, and they stay within their minutes per room.• Following up with all guests after checkout to ensure the highest possible scores.• Checking surveys and scores daily to ensure the highest scores possible.• Oversee scheduling of 5 departments that involve 50+ employees.• Assist with Accounts Payable & Receivable.• Global Revenue Optimization.• Ensuring the highest possible ADR.• Overseeing all invoices and purchase orders for multiple departments across hotel.• Reviewing P&L Reports weekly to ensure cost/expense control for all 5 departments of the hotel.• Ensuring all Quality Assurance Inspections pass with the highest scores.• Overseeing all departments' labor, and ensuring that all managers follow CPOR for their labor lines.• Assist General Manager with full hotel renovation including guest rooms, restaurant, bar, banquets, public areas, back offices, and executive offices.• Overseeing and on-boarding all new hires for all 5 hotel departments.

    • Front Office Manager
      • Jun 2016 - Feb 2017

      My responsibilities and job duties as Front Office Manager at the Embassy Suites by Hilton Tulsa included but were not limited to:• Guest Services Manager.• Coordinating the arrival of all check-in's and check-out's for each business day.• Coordinating the arrival of all groups.• Following up with all guests after checkout to ensure the highest possible scores.• Checking surveys and scores daily to ensure the highest scores possible.• Scheduling of a department of 12 employees.• Global Revenue Optimization.• Ensuring the highest possible ADR.• Ordering operational supplies for the department, as well as ordering all items for the hotel's Suite Shop.• Cost/expense control for the Front Office.• Ensuring all Quality Assurance Inspections pass with the highest scores.

    • Front Office Supervisor
      • Aug 2015 - Jun 2016

      My responsibilities and job duties as Front Office Supervisor at the Embassy Suites by Hilton Tulsa included but were not limited to:• Guest Services Manager.• HHonors Champion.• Coordinating the arrival of all check-in's for each business day.• Coordinating the arrival of all groups.• Following up with all guests after checkout.• Checking surveys and scores daily to ensure the highest scores possible.• Scheduling of a department of 10 employees.• Global Revenue Optimization.• Ensuring the highest possible ADR.• Ordering operational supplies for the department.• Cost/expense control for the Front Office.• Ensuring all Quality Assurance Inspections pass with the highest scores.

    • Food & Beverage Assistant Manager
      • Dec 2014 - Aug 2015

      My responsibilities while managing the Food & Beverage department at the DoubleTree by Hilton included but were not limited to: • Controlling payroll for up to 40 employees.• Submitting & confirming purchase orders for the Food & Beverage department including all of its sub- departments.• Scheduling for the restaurant.• Cost/expense control for the restaurant.• Preparing billing packets for banquets events each day.• Ordering operational supplies and writing purchase orders for each order.• Running the floor of the restaurant.• Coordinating banquets events & conferences.• Ensuring the highest possible scores for all Quality Assurance inspections.

    • Front Office Supervisor
      • Feb 2013 - Dec 2014

      My responsibilities while I was the Front Office Supervisor for the DoubleTree by Hilton included but were not limited to:• All previous Front Desk Agent responsibilities.• Running and controlling monthly reports for revenue tracking purposes.• Controlled the overall totals to ensure that each guest received the room they reserved.• Being responsible for cash handling of up to $700.• Controlling breaks of employees to ensure everyone had their breaks.• Ensuring the Front Desk had the supplies they needed each night for each shift.• Solving all issues that may arise from the PM Front Office shift.• Training all new employees.• Ensuring the highest scores possible from Quality Assurance inspections.

    • Front Desk Agent
      • Oct 2011 - Feb 2013

      My responsibilities while being a Front Desk Agent at the DoubleTree by Hilton included but were not limited to:• Checking in all arrivals for the day.• Maintaining downtime reports in case of hotel emergencies.• Cash handling of up to $300.• Writing out reports each night that would let fellow employees know when airlines are arriving.• Ensure that all due out rooms are checked out by the end of the day.• Keep Front Desk immaculate at all times to ensure the best service.

    • Bellman
      • Apr 2010 - Oct 2011

      My responsibilities as a Bellman while at the DoubleTree by Hilton included but were not limited to:• Transporting guests to and from the hotel within a 3 mile radius.• Assisting guests with their luggage when needed.• Coordinating the transportation of airline crew members.• Keeping the lobby and front desk as presentable as possible at all times.

Education

  • 2010 - 2016
    Northeastern State University
    Bachelor of Media Studies, Public Relations with a Minor in Hospitality Management

Suggested Services

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Industry Focus. “Hospitality”

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