Experience

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  Artwell Podcast

  • Toronto, Ontario, Canada

  • Host and Writer

    • Sep 2023 - Present
    • Toronto, Ontario, Canada

    Studied the greatest artists in history and contextualized their lessons for modern creators through podcasts, interviews, and essays.Interviews booked primarily through guest’s PR and/or management teams.Featured Guests: Russell Carpenter (Oscar winning DP, Titanic), Frances Fisher (actor, Titanic, Unforgiven), Stig Asmussen (Director, Star Wars Jedi: 1 & 2), Peter Freestone (Freddie Mercury's personal assistant)

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  Surf

  • Canada
  • Advertising Services
  • 1 - 100 Employee

  • Head of Marketing

    • Feb 2023 - May 2024

    As the Head of Marketing and member of Surf's executive team, it is my responsibility to:•Develop a marketing strategy that is in line with department and company OKRS set with the rest of the Executive Team.•Implement key areas of the marketing plan including copywriting, paid ads, social media.•Run the company podcast “The Growth Marketing Show” (hosting, outreach, editing).•Review the work of marketing team members to maintain standards and represent the Surf brand effectively.•Support the professional development and skills of marketing team members.Manage the allocation of the marketing budget.Surf is the giveaway platform for enterprise businesses, helping brands grow on social, collect more emails, and gather feedback from their customers.Surf has worked with brands like Amazon Prime Gaming, Hewlett Packard, Polaris, Netflix, Sony Music, L’Oreal, Electronic Arts, SimilarWeb, and more to better understand their audience and boost revenue, all while reducing top line costs. To learn more about our offerings, schedule a call on joinsurf.com/brands.Featured in publications like Forbes, Wall Street Journal, BBC and TechCrunch, Surf is proudly backed by several investors including Moneta Ventures, Round13 Capital, MAGIC Fund, Kyle Kuzma (Washington Wizards), Cody Ko (popular creator) and the founders of Cameo, Dapper Labs, Hootsuite, Shaw Communications, Clearco and DraftKings.

  • Head of Social Media

    • Jul 2022 - Feb 2023

    Responsible for dictating social media for all three brands under the Surf umbrella, Surf, Surf for Brands, and Surf Giveaways.

  • Influencer Marketing Manager

    • Sep 2021 - Jul 2022

    As Influencer Marketing Manager I am responsible for influencer marketing end to end, focusing on driving user acquisition for Surf.Surf is a browser extension Trufan just released that rewards people for their everyday browsing. Tech companies made $500 Billion on tracking and selling consumer data last year and consumers saw none of it. Surf tracks the data you're already being tracked for but gives you something in return (points which can be redeemed for gift cards and products). The data is also anonymized and you have the ability to delete your data whenever you chose.

  • Marketing Manager

    • Feb 2020 - Aug 2021

    Surf (previously Trufan) was a client of JAK Marketing. I was responsible for Social Media Management across Instagram, LinkedIn, and Twitter for Trufan.

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  Creator Now

  • Host

    • Apr 2022 - Aug 2023

    Collaborated with the Creator Now team to develop and host new IP for their paying subscribers.Attended creator economy conventions (VidCon, VidSummit) on behalf of Creator Now to build relationships with creators and host interviews. Asked to be a host for Creator Now after interviewing their CEO on My Social Life - he said it was one of the best interviews he's ever done.Featured Guests: Yes Theory (8.5M), Michelle Khare (4M), Airrack (14M), Trevor Wallace (4M), ZHC (26M)

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  My Social Life

  • Host

    • Jun 2018 - Aug 2022

    A Top 3% global podcast. Ranked as a Top 100 Podcast in Canada (Careers).Named by Business Insider as one of 12 podcasts that creator economy insiders use to help them understand where the industry is heading.My Social Life educates, inspires, and energizes aspiring full time creators with ideas, tactics, and lessons from those ahead of them so they can sustainably build towards becoming full time creators and entrepreneursNotable guests include:-Gary Vaynerchuk-SeanDoesMagic (25M+ followers on TikTok)-JustDustin (5M+ subscribers on YouTube)-Joe Santagato (2.4M subscribers on YouTube, host of Top 100 Comedy Podcast "The Basement Yard")-David Beck (11M followers on TikTok)-Loverfella (3M subscribers on YouTube)-Zev Siegl (Starbucks co-founder)-Chris Van Vliet (4x Emmy Winner)-Tom Dreesen (Legendary comedian, Frank Sinatra's opening act for 13 years)TESTIMONIALS:"Jacob Kelly is more than an excellent interviewer who made my session with him a pleasure, he's also a first-rate researcher, which means that he's more prepared than almost any other interviewer I've ever worked with. I was amazed at his spot-on lead-ins and the energy behind his questions, and I've been interviewed many, many times." -Zev Siegl"This might be the best interview I’ve ever done... you really did your research; I can’t get over it." - Tom Dreesen"I don't ever want to think about it as an interview, I want to think about it as a great conversation. And you're a pro at this. You're a pro at making these interviews like conversations and it's not an easy task. It's been such a pleasure chatting with you. I think it is such a sign of respect, that you have dove as deep into the research as you have. I want to thank you for that. Thank you for knowing my story better than I know my story." - Chris Van Vliet"This show’s really fun. This is the best interviewer I’ve ever been interviewed from... He’s better than Sean Evans on ‘Hot Ones’." - @Dunk founder Eliot Robinson

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  JAK Marketing

  • Ottawa, Ontario, Canada

  • Owner

    • Jan 2020 - Jan 2022
    • Ottawa, Ontario, Canada

    Founded a boutique marketing agency and provided social media, podcast, email, influencer marketing, and copywriting services for clients across North America and in parts of Europe.

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  Ottawa Sports and Entertainment Group (OSEG)

  • Canada
  • Spectator Sports
  • 200 - 300 Employee

  • Digital Marketing Lead | Ottawa REDBLACKS

    • May 2019 - Jun 2020

    Responsible for a majority of the digital communication on behalf of the Ottawa REDBLACKS football team. Created multiple content plans, one for during the season and one for the offseason. Managed all social media accounts including Facebook, Instagram and Twitter.In collaboration with Business Intelligence Team, created a targeted email marketing plan to increase the effectiveness of various campaigns.Responsible for email content writing, ensuring each one was contextual to the targeted audience. Management of website content using WordPress. Creation of graphics to be used across all social media platforms.Covered all games live, capturing content, producing graphics, updating the website and (on occasion) deploying emails all in the moment as each game unfolded.

  • Digital Marketing Lead | Ottawa 67's

    • Aug 2017 - May 2019

    All responsibilities as indicated above were performed for the 67's as well. Additionally, the tasks below were also performed:Facebook and Instagram Ad creation, monitoring and optimization. Following each campaign, a report was created to update management on the results.Was a critical component in revitalizing the Ottawa 67's brand in the city of Ottawa through an in-depth digital strategy that provided unparalleled access between fans and players. Including traveling with the team throughout the 2019 playoff run and bringing fans behind the scenes while the team was away from home.Results from the 2018-2019 season across social media (September 1, 2018-May 19, 2019):-$1,486,760.88 in earned media value.-23,300,000 impressions and 212,000 engagements on Twitter compared to the season before when the team earned 11,800,000 impressions and 60,700 engagements.-21,958% increase in engagement on Facebook when comparing the engagement from September 1, 2018 - May 19, 2019 to the engagement received in 261 days prior.-Instagram followers increase of over 10,000 going from 7,000 followers to 17,200 followers.

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  REDBLACKS Unfiltered

  • Ottawa

  • Host

    • Jan 2020 - May 2020
    • Ottawa

    The official podcast of the Ottawa REDBLACKS. Launched the podcast as the #1 football podcast in the whole country.I was responsible for both the interview, producing, and editing of the podcast.

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  HealthPartners-PartenaireSanté

  • Ottawa, Ontario

  • Marketing and Communications Intern

    • Mar 2017 - Jul 2017
    • Ottawa, Ontario

    HealthPartners is a national non-profit organization that represents 16 of Canada's most respected charities.Social Media Management: As an intern I was additionally given the role of social media manager. As manager of social media, I performed the following tasks: -Content writing across Facebook, Twitter, and Instagram.-Designed the social media strategy for the organization. Strategy included Facebook, Instagram, Twitter, and LinkedIn.-Scheduling all social media posts using Hootsuite and within each social media. -Monitor social media analytics and prepared a detailed spread sheet with all pertinent data from each post. This was used to help establish a schedule. -Presented to the National Accounts team on the basics of social media. -Consulted with members of the accounts on various aspects of social media including, content for personal accounts, retweeting, picture quality for Instagram, etc. -Wrote the Social Media takeover policy.-In conjunction with a member of the business development team, created a social selling guide for acquiring leads through social media. -Basic graphics work to generate content to post alongside various posts. -Image editing on Instagram. -Twitter verification process. -Developed Facebook, Instagram, and Twitter ads but never ran a campaign or posted ads on social media. -Event photography using Canon Rebel T5 camera for photos to be used for social media. -Basic video editing.Additional tasks performed are as follows. Market Research: -Drafted discussion guide for a focus group.-I will be moderating said focus group - date TBD. -Analysis of survey results - performed minimally, small sample size. -Research of potential client companies. Google AdWords:-Content writing for Google AdWords.-Post and monitor ads using Google AdWords Express.Event Planning:-Performed research into venues, caterers, and brewers for an anniversary gala. Email Marketing: -Limited content writing for email marketing.

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  Boston Pizza

  • Portage la Prairie, MB / Barrhaven, Ontario

  • Server

    • May 2012 - Dec 2016
    • Portage la Prairie, MB / Barrhaven, Ontario

    • Escort customers to their tables,• Present menus to patrons and answer questions about menu items making recommendations upon request,• Take orders from patrons for food and beverages,• Serve food or beverages to patrons,• Collect payment from customers,• Delivery of take-out food.• Train new employees

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  Shine Student Services

  • Kanata, Ontario

  • Area Manager

    • Jan 2016 - Apr 2016
    • Kanata, Ontario

    Responsibilities: -Cold calling to acquire leads-Management of CRM-Performing estimates (sales pitch) to prospective clients-Signing and scheduling contracts-Management of employees (interviewing, hiring, training, firing, scheduling)It should be noted that cold calling, the sales pitch and signing of contracts for exterior home maintenance was done primarily during winter months, which speaks to sales talent. Shine Student Services is a student business where college and high school students perform home maintenance tasks such as window and siding cleaning, eavestrough irrigation, mold control and more. In order to procure clients, additional students are hired as door to door marketers/sales reps. All student employees and hired, trained and managed by a fellow student, in this case, myself. Unfortunately, I resigned prior to production season commencing due to personal reasons. At the time of resignation, was 3rd in the Ottawa region in sales.