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Jackson Caldwell is a seasoned sales professional with 28 years of experience in customer relations, retail, and sales management. He has a proven track record of building customer relationships, driving sales growth, and launching new products. Caldwell holds a Bachelor of Arts degree from the University of Alabama and has worked for prominent companies such as Sears, Roebuck and Co. and Bosch Siemens Home Appliances Corporation.

Experience

    • Consumer Products Knowledge Trainer
      • 1984 - 2012

      The most valued asset of any company is always the customer. I have experience building customer relationships at the regional, district and store levels. I work hard to earn the trust, respect and loyalty of my customers. I am an experienced sales professional, trainer and coach with years of experience overcoming market and customer challenges. I motivate others to influence brand awareness, support and product sales growth. I can also influence product placement to insure greater visibility. I have extensive experience launching new products and product lines to the retail market greatly improving product recognition and share. I can quickly indentify and react to competitive changes and developing market trends. I have experience collecting and assembling highly valued competitive market analysis.

  • Bosch Siemens Home Appliances Corporation
    • Huntington Beach, California
    • District Representative
      • Oct 2003 - Oct 2009
      • Huntington Beach, California

      A c h i e v e m e n t sRecognized as employee of the year for excellence in job performance.Significantly increased individual store sales, over 50%, with the creation of 125 live product demonstration models.Introduced the Bosch line of appliances, to Lowe’s, creating over $4 million in district sales.Greatly influenced Bosch brand loyalty, at Sears, resulting in over $3 million in annual sales revenue.Grew Bosch, Siemens & Thermador appliance sales at HH Gregg by 79% in one year.A c c o m p l i s h m e n t sSuccessfully managed channel relationships and sales development in 250+ national and regional retail locations.Taught and motivated over 15,000 salespeople influencing brand awareness, loyalty and sales growth.Analyzed individual store performances to identify and correct under achievement and to ensure company goal alignment. Influenced product placement while maintaining high visibility and corporate presentation standards.Contributed to the unparallel and profitable sales growth of Bosch, Siemens and Thermador premium brand portfolios at Sears, Best Buy, Lowe’s and HH Gregg resulting in 67% of overall company sales.

  • Sears, Roebuck and Co.
    • Atlanta, Georgia
    • Department Manager & Consultative Sales
      • 1984 - 2003
      • Atlanta, Georgia

      DEPARTMENT MANAGERSporting Goods, Lawn & Garden and SeasonalA c h i e v e m e n t sConsistently exceeded daily, monthly and yearly sales objectives. Maintained outstanding customer satisfaction scores in three high volume departments. Accelerated sales growth by designing new floor layouts. A c c o m p l i s h m e n t sConducted sales, product and maintenance training classes.Accountable for developing and maintaining effective sales teams in three high traffic departments. Successfully resolved customer opportunities using effective communication and negotiating skills. CONSULTATIVE SALES ASSOCIATEBrand Central Appliance DepartmentA c h i e v e m e n t sLead the kitchen appliance department in sales per hour every year.Lead the BrandCentral appliance department in installed sales revenue.Responsible for increasing the sells of all cooking product categories.A c c o m p l i s h m e n t sSelected by the manager to train and develop all new salespeople resulting in higher sales performances.Created six, new high traffic, end cap displays utilizing undervalued floor space. Greatly reduced inventory loss by initiating the scheduled maintenance of returned products. Added electrical power to all cooking displays greatly increasing shopper experience and duration. SALES ASSOCIATEComputer Office Center DepartmentA c h i e v e m e n t sNumber one computer sales associate six years in a row. Lead the department in maintenance agreement sales. A c c o m p l i s h m e n t sChosen by management to train and develop new salespeople.Developed new security procedures which reduced the return of stolen merchandise in the district.

Education

  • 2011 - 2012
    Emory University - Atlanta, Georgia
  • 2010 - 2011
    Kennesaw State University - Kennesaw, Georgia
  • University of Alabama - Tuscaloosa, Alabama
    Bachelor of Arts

Suggested Services

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Industry Focus. “Retail”

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