Experience

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  Try-It Distributing Co., Inc.

  • Sales Manager

    • Mar 2000 - Present

    Try-it Distributing is Western New York's #1 distributor for over 90 years. They provide mega brands such as Anheuer-Busch (Bud Light) and North American Breweries (Labatt Blue). They also provide local craft beers such as Flying Bison, Big Ditch, Resurgence, 12 gates and 42 north and many more. Visit our website at www.tryitdistributing.comManage Sales teams by reinforcing goals and tracking salesPerform weekly in market ride-with and team-sell with sales teamDevelop annual plans and ongoing tracking mechanisms to assure target sales results achievement.Develop and implement sales programs at accounts to achieve depletion plan and stay within established distribution, volume and margins goals.Facilitate ongoing product education in craft beerReview and supervise sampling programs.Supervise the execution of both sales and marketing activities to reach company goals and drive brands’ growth.Manage shelf, pricing, display activity and retail standards at key retailers to achieve or surpass sales goals.Provide feedback on a regular basis regarding improvements in product and promotions.Orchestrate sales meetings with the team(s) to review results, new products, sales programs and promotions, product knowledge/training, communicate and share success stories and lessons learned.

• 

  Lake Erie Distributors

  • Lackawanna, New York

  • Route Sales Representative

    • 1995 - 2000
    • Lackawanna, New York

    *Provided excellent customer care. *Initiated and implemented sales prospecting and forecasting. *Secured orders from potential and existing customers. *Analyzed sales figures to optimize sales targets. *Initiated activities to meet sales goals*Prepared and exceeded monthly sales goals