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Jack Cafretsas

Marketing Specialist at CSM Group
Intro Book
Jack Cafretsas, a seasoned marketing professional with a Bachelor's degree in Integrative Public Relations, holds expertise in Microsoft Office, customer service, management, leadership, and project management, with 4+ years of experience in marketing specialist roles.
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Location
Kalamazoo, Michigan, United States, US
Skills
  • Microsoft Office
  • Customer Service
  • Management
  • Leadership
  • Microsoft Word
  • Show all
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Bio

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Jack Cafretsas Marketing and Communications Expert As a seasoned marketing specialist with a proven track record of driving results, Jack Cafretsas has honed his skills in developing and executing strategic marketing projects, managing design, UX, and client data, and creating engaging marketing collateral. With expertise in Microsoft Office, Public Speaking, and Project Management, Jack has successfully led teams and coordinated with vendors to deliver high-impact marketing campaigns. Throughout his career, Jack has demonstrated a passion for creative problem-solving, public relations, and customer service. He has spearheaded promotional efforts for notable events, such as the Summerhouse Lavender Farm's Bloom Festival, and has gained media coverage through his work. Jack's experience in graphic design, video production, and writing has equipped him with a unique ability to craft compelling narratives and visual content. Jack holds a Bachelor's degree in Integrative Public Relations from Central Michigan University and has earned a Google Adwords and Analytics Certification. With his expertise in marketing, communications, and project management, Jack is a versatile and results-driven professional poised to drive success in a variety of industries.

Credentials

  • Google Adwords and Analytics Certification
    Google
    Jun, 2017
    - Apr, 2026

Experience

  • CSM Group
    • Kalamazoo, Michigan, United States
    • Marketing Specialist
      • Feb 2024 - Present
      • Kalamazoo, Michigan, United States

  • Sedgwick
    • West Michigan
    • Marketing Specialist
      • Sep 2022 - Feb 2024
      • West Michigan

      - Develop & Oversee Strategic Marketing Projects- Manage Design, UX, & Client Data over 4+ Brand Websites- Design Marketing Collateral (Newsletters, Annual Reports, Ads). - Coordinate with Outside Vendors & Partners- Create & Edit Video Collateral

  • TerraTrike/WizWheelz
    • Marketing Coordinator
      • Feb 2020 - Aug 2022

      Lead graphic design efforts across three managed brands.Coordinate marketing needs for sales & management teams.Communicate with printing vendors & other community partners.Assist with live event planning.

  • YMCA of the USA
    • Cadillac, MI
    • Marketing Associate
      • May 2018 - Dec 2018
      • Cadillac, MI

      - Graphic Design Specialist- Special Event Coordination- Customer Service

  • Saugatuck Center for the Arts
    • Saugatuck, MI
    • Marketing & Public Relations Intern
      • May 2017 - Aug 2017
      • Saugatuck, MI

      Use public relations skills to promote the art center, theatre shows, art exhibits, live music performances, and more.• Assist in media and press relations; gained media coverage; spoke for live radio spots.• Redesigned Google Adwords campaign. • Design and produce multi-media pieces such as print advertisements and videos.• Write copy for radio advertisements.• Assist in customer service via phone sales.

  • TellTale Media
    • Fennville, MI
    • Co-Founder - Promotions & Marketing Manager
      • Jun 2017 - Jul 2017
      • Fennville, MI

      Headed promotional efforts for Summerhouse Lavender Farm's Bloom Festival event (July 7-9 2017).• Met attendance goal by 150%• Gained publication in targeted media outlets.• Designed and distributed promotional material such as flyers and post cards.• Successfully reached attendee goals.

Education

  • 2014 - 2018
    Central Michigan University
    Bachelor's degree, Integrative Public Relations

Suggested Services

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Industry Focus. “Marketing and Advertising”

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