Experience

• 

  Angama

  • Cape Town, Western Cape, South Africa

  • Product Owner

    • Mar 2022 - Present
    • Cape Town, Western Cape, South Africa

• 

  Go2Africa

  • Cape Town, Western Cape, South Africa

  • Product Owner

    • Aug 2019 - Feb 2022
    • Cape Town, Western Cape, South Africa

• 

  MySub

  • Melbourne, Australia

  • Head Of Digital

    • Oct 2017 - Aug 2019
    • Melbourne, Australia

    MySub uses technology to enhance the membership experience. It gives customers the ability to sub-lease their memberships on their own terms in a shared economy. At the same time, it helps clubs fill more seats, sell more memberships and retain more members for longer.Head of Digital- Onboarding new clients & systems, overseeing 3rd party API integrations- Responsible for the technical delivery, UI design and prototyping of key functions within the MySub platform and application- Proactive monitoring and response to issues identified within code or infrastructure- Launching functionality initiatives, overseeing implementation cycles and working with the development department on product updates- Front-end website development, CRM & database management - Market research, user data analysis and developing analytical reports Digital Marketing & Business Development- Responsible for defining and optimising the digital marketing strategy and tactics (SEM, Email, SEO, A/B testing, marketing automation, customer modeling, social campaigns)- Implementing integrated campaigns across a variety of digital channels - Coordinate and manage agency and influencer engagement - Maintaining content calendars and driving marketing initiatives - Building and growing strong client relationships - Identifying new opportunities within the digital landscape - Establishing quality control measures, quality of work and ensuring KPIs are met

• 

  The Bakery Ideas Company

  • Head of Digital

    • May 2015 - Dec 2017

    Head of Digital- Managing all digital marketing initiatives including search engine optimisation, search engine marketing, social media marketing, content marketing, email marketing, retargeting and marketing automation- Immersing myself in the client’s industry, identifying new opportunities to help achieve their business objectives- Writing and implementing digital strategies for a range of B2B and B2C clients - Lead the technical collaboration between design and development teams by working with UI/UX designers and developers transforming prototypes into functional applications and websites - Managing an international team of developers on software development projects - Assisting clients with their digital business transformation goals- Managing the creative studio and overseeing all digital, social and production projects - Responsible for creating digital project requirements such as; wireframing, functional requirements and cost estimations of all digital projects - Creating launch strategies and media roll-out plans for a range of startupsHead of Multimedia- Compiling Google Analytics and SEO reports for client accounts- Research and data analysis- Managing and implementing paid media campaigns consisting of paid search, affiliate marketing, display marketing and social marketing- Developing social media Playbooks for client brands to serve as a strategic roadmap for the creative team- Conceptualising & implementing social media campaigns into existing projects- WordPress development for all client accounts- On-page SEO tactics for a few client accounts- Distributing client email campaigns (Mailchimp and Mailster)

• 

  Gullan&Gullan

  • Johannesburg Area, South Africa

  • Account Manager

    • Nov 2013 - May 2015
    • Johannesburg Area, South Africa

    - Working closely with the digital studio and my portfolio of clients to ensure project deliverables were being met and executed as per the project scope- Managing the workflow in the agency to ensure successful and timely completion of projects- Tracking and measuring of all digital KPIs - Briefing creative teams on digital projects and initiatives - Digital Project Management - Briefing and management of social influencers during campaign periods- Building client relationships and growing existing retainers by identifying new digital opportunities - Presenting digital findings and recommendations - Compiling weekly client status reports

• 

  The PR Collective

  • Johannesburg Area, South Africa

  • Public Relations Account Executive

    • Jan 2013 - Nov 2013
    • Johannesburg Area, South Africa

    Media liaison, Writing Press Releases, Communication Plans, Events, Social Media