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Ivy Cirillo is a seasoned marketing professional with 8+ years of experience in full-stack web development, blogging, writing, graphic design, photography, and social media management. She has worked with various organizations, including Sioux Empire United Way, Perfectly Ambitious, and Nothing Bundt Cakes, utilizing her skills to create engaging content, manage marketing strategies, and coordinate events. Ivy holds an Associate's Degree in psychology, philosophy, and sociology from the University of North Florida.

Experience

    • Marketing Associate
      • Aug 2023 - Present

      Aid in the mission to raise nearly $9.5 million each year to support 70-80 local nonprofit programs serving children, vulnerable adults, and people in crisis. Achievements:• Coordinated the first Day of Action deploying over 175 volunteers to 20 projects across 17 agencies.• Implemented a new marketing strategy and increased email list by 93.42% in just 3 months. • Managed Steering Committee of 7 and increased volunteer membership by 48 individuals. • Created new tracking systems and saw an overall increase in social and website analytics.Responsibilities:• Curate digital content spotlighting staff, volunteers, and funded agencies across website, email, and social media.• Act as staff liaison between funded agencies, steering committee, and volunteers.• Design and review creatives for print marketing, paid marketing, press releases, and collaborations.• Collaborate between departments to execute & promote annual events, campaign kickoff week, and fundraising initiatives.

    • Founder
      • Jan 2016 - Present

      With over 10 years of marketing & design experience, I began helping entrepreneurs as an Online Business Strategist through my company Perfectly Ambitious. What once started out as a blog has turned into a community of Perfectly Ambitious Entrepreneurs, thousands of which consume free content & hundreds I've personally taught through coaching, summits, and online courses.In addition to one on one work, I've collaborated with amazing entrepreneurs on podcasts, panels, blogs, online magazines, and more! Whether you're looking to simplify your business processes, scale your company, or bring your most recent idea to life, I'm confident I can help!Achievements: • Educated thousands of neurodivergent, multipassionate, and low-energy entrepreneurs. • Tested new video marketing strategy and increased sales by 91.3%• Presented at 3 international summits, spoke on 3 podcasts, and completed 2 interviews in 2023.

    • Marketing & Events Coordinator
      • May 2023 - Aug 2023

      After spending three years on the road, I'm happy to plant roots with this wonderful community and get involved with the local Young Professionals Network on behalf of Nothing Bundt Cakes!Achievements: • Built a local business database & documented all marketing efforts from 2022-2023. • Implemented new marketing strategy & made personal connections with over 150 businesses. • Secured 2 large scale events, 1 event sponsorship, and multiple ongoing partnerships.Responsibilities:• Develop and execute a strategic marketing strategy in line with company goals.• Meet with local organizations to plan events & aid in fundraising efforts.• Schedule marketing drops with local decision makers about potential partnership opportunities. • Organize and attend local events, bridal shows, ribbon cuttings, and networking mixers.

  • Under Canvas Inc.
    • Keystone, South Dakota, United States
    • Hospitality Supervisor
      • Apr 2022 - Sep 2022
      • Keystone, South Dakota, United States

      After years of working remotely, I missed the connection of working with team members in person, so I took on a seasonal position over the summer in Keystone, SD & New Preston, CT.Achievements: • Cross-trained and supervised 3 departments at the organization’s 2nd largest property. • Executed 2 large scale luxury glamping pop-ups with the corporate special events team. • Utilized over 400 guest satisfaction surveys and reviews to improve guest experience.Responsibilities:• Engage with guests from the moment they arrive on site throughout the duration of their stay.• Manage the lobby to check guests in/out as well as predict and respond to their needs.• Shuttle guests around camp and team members to employee housing.• Act as the main point of contact between guests and kitchen staff for onsite restaurant.• Take guest orders, process transactions, run food and drinks, and assist kitchen staff.• Organize and conduct on-site activities and celebrations for guests.• Train team members as Shuttle Drivers, Camp Concierges, and Food & Beverage Attendants.

    • Director of Marketing Operations
      • Jan 2021 - Sep 2021

      Driven by their mission, I have taken on the role to help Be Known impact the lives of over 1 million people through their clients online coaching & signature programs. Achievements: • Created and documented all internal and external processes for a staff of 25+ team members. • Coordinated projects and launches for a dozen clients while managing 4 internal departments. • Helped clients create 6-figure months in 90 days or less including a $250,000 launch.Responsibilities:• Coordinate all marketing launch efforts between the client & Be Known departments.• Streamline and improve internal processes for both Be Known & clients.• Work with clients and team to brainstorm potential products, improve profitability, & ultimately hit $100k+ months.

    • Assistant Store Manager Trainee
      • Dec 2019 - Jun 2020

      Achievements:• Promoted from Customer Service Associate to Assistant Store Manager Trainee within a month.• Managed teams and performed daily operations for multiple pharmacy and retail locations. • Named employee of the month in May of 2020.Responsibilities:• Monitored and analyzed the customer service provided by team members.• Provided feedback and coaching to team.• Resolved customer complaints.

  • PalmTech Computer Solutions
    • West Palm Beach, Florida Area
    • Sales, Marketing, & Operations Coordinator
      • Apr 2018 - Jul 2019
      • West Palm Beach, Florida Area

      With years of sales and marketing experience, I accepted a position as the Sales & Marketing Coordinator for PalmTech Computer Solutions, LLC in West Palm Beach.Achievements: • Streamlined and documented all internal and external systems and operations.• Cleaned and migrated 12,000+ leads before assigning to inside and outside sales team. • Restructured marketing process to include direct mail, email, social media, and SEO strategies.Responsibilities:• Create visually appealing and compelling proposals.• Attend sales meetings, webinars, professional development events, and educational summits.• Maintain SEO, PPC, email, social media, and ad campaigns.• Collaborate with marketing agencies, remote staff, and on-site team members• Supervise and train three departments while working alongside CEO, CFO, and CIO.

    • Front Desk Associate
      • Nov 2017 - Apr 2018

      In addition to working as a Literacy Tutor for Big Brothers Big Sisters, I also took on a position as a Front Desk/Sales Associate at Massage Envy of Saint Lucie West. Duties include:- Answer phone calls and schedule appointments- Greet members and check out their visits- Promote the Wellness Program, products, and promotions- Communicate well with fellow staff members and clients- Prepare paperwork and necessary items for each appointment- Perform necessary day to day operations and keep the spa clean and organized

    • Literacy Tutor
      • Aug 2017 - Apr 2018

      After moving back to Florida, I found a position with Big Brothers Big Sisters Reads that combined my love of reading with my love of working with children. In doing so, I was able to work with the amazing staff and students at Mariposa Elementary.Duties include: - Tutor students individually in K-3rd grade- Create personalized lesson plans for each child- Build relationships with students and staff- Volunteer for community service projects and school events

    • Nanny
      • May 2010 - Dec 2015

      After years of babysitting experience, I signed up for the Care.com babysitting/nanny service. Through them, I was able to find multiple families to work with over the course of 5+ years. Duties include: - Supervise the children’s activities at all times and play with them- Prepare meals/bottles and feed the children- Change diapers and clothes- Place the children down for naps and bedtime- Tidy up the house- Drive the children to and from activities

    • Center Teacher
      • Jun 2015 - Aug 2015

      After years of childcare positions, I took a position as a center teacher at a local church's child development center. In the beginning I worked in the Infant room and then I switched to teaching the 2-3 year olds. Duties include:- Supervise the children’s activities at all times and follow a schedule- Prepare meals/bottles and feed the children- Change diapers and clothes- Place the children down for naps- Keep the room tidy and sanitary- Watch up to 10 children at a time

    • Resident Assistant
      • Aug 2014 - Apr 2015

      During the last year of my Associates Degree, I worked as a resident advisor for the University of North Florida. Duties include:- Supervise and build a community with 50+ residents - Organize and host events- Mediate conflict between residents- Enforce policies in the student handbook- Handle emergencies and other incidents in an appropriate and timely manner

    • Coordination Consultant
      • Apr 2014 - Jun 2014

      During my summer break in college, I took an internship as a coordination consultant for a wedding planner. Duties include:- Email with clients and vendors- Participate in venue site visits - Assist with direction and execution of ceremony and reception events - Efficiently use the program Planning Pod, as well as update all social media accounts

    • Office Assistant
      • Nov 2013 - Apr 2014

      As a student at the University of North Florida, I was a part of the Work-Study program. As a result, I was offered a position at the Medical Compliance office and I occasionally helped the Student Health Services office as well. Duties include:- Greet visitors and assist them with their needs- Data entry- Scan, fax, and copy documents- Assist with filing and sort mail

    • Telephone Interviewer
      • Oct 2013 - Nov 2013

      While attending the University of North Florida, I received a temporary job at the PORL office.Duties include:- Interview survey participants by telephone for a variety of projects - Follow a scripted questionnaire verbatim to collect research data - Enter responses accurately into a computer system while speaking with participants- Establish and maintain positive working relationships with supervisors and co-workers

    • Inside Sales Associate
      • Aug 2012 - Aug 2013

      I started out as "phone girl" but quickly worked my way up. Before leaving for college, I had passed the test to become a manager and had been training with the other staff members. Duties include:- Provide quality customer service through positive and professional interaction with customers by phone and in person- Contact nearby businesses to create long lasting partnerships- Organize office, and update social media accounts- Handle sales transactions, which may include operating cash registers - Prepare food on the make line- Box orders for delivery drivers

    • Sales Associate
      • Jun 2011 - Dec 2012

      I was brought on prior to the store opening. I was there to unload the trucks, unpack the store, and set everything up for the grand opening. Duties include:- Keep the work environment neat and clean- Greet customers with a positive demeanor- Handle sales transactions, which may include operating cash registers - Report discrepancies and problems to the supervisor

Education

  • 2013 - 2015
    University of North Florida
    Associate’s Degree, 3.73 GPA
  • 2009 - 2013
    Jensen Beach High School
    High School, 3.69 GPA

Suggested Services

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Industry Focus. “Marketing and Advertising”

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