Experience

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  Mega Pharma Nicaragua

  • Managua, Nicaragua

  • Commercial Manager

    • Jul 2023 - Present
    • Managua, Nicaragua
• 

  Madre Consulting

  • Managua

  • Partner / Advisor

    • Feb 2017 - Present
    • Managua

    Branding, communications, and experience consultants for progressive organizations.

• 

  Greenwich Metals Inc.

  • Remote

  • Commodity Trader (Non-Ferrous Metals)

    • Aug 2020 - Jul 2023
    • Remote

    Developed commercial relationships and grew the company’s footprint in Mexico, Central and South America. Managed commodities hedges, analyzed market dynamics, and assessed risks to make informed commercial decisions.

• 

  Aceitera El Real

  • Marketing & Product Development Manager

    • Sep 2018 - Aug 2020

    I Lead a team of Brand Managers to ensure sales and marketing plans, demand planning and gross margin for each of the companys products (own and third-parties). Aceitera EL Real is the exclusive distributor for Nicaragua of brands such as Mondelez, Pepsico, Kimberly Clark, CMI, among other region...

• 

  Joya de Nicaragua

  • Nicaragua
  • Tobacco Manufacturing
  • 1 - 100 Employee

  • Global Marketing and New Business Development Director

    • Jan 2013 - Jul 2017

    Responsible for the development and deployment of the brand's global strategy.Support and build customer relationship with our global partners by overseeing sales performance and on-time delivery of products.

  • International Marketing Consultant

    • Mar 2012 - Dec 2012

    Performed a brand consultancy to better gauge industry opportunities, and understand changes in consumer behavior for the US market. Lead a team of consultants in the development of the new global brand strategy, which included a revamp of the brand, new brand guidelines and a digital strategy.

• 

  British American Tobacco

  • United Kingdom
  • Tobacco Manufacturing
  • 700 & Above Employee

  • Brand Marketing and Sales

    • Mar 2009 - Sep 2010

    Lead teams and brands, developed marketing strategies and supervised creative processes for international brands. Translated market insights and consumer behavior into actionable sales strategies and brand activities.Developed a passion for brands and consumer's behavior, and supported regional teams to ensure market leadership in a competitive and highly regulated industry. Positions: -Key Accounts Manager, Nicaragua (2009 - 2010)- Marketing Management Trainee Program, Costa Rica (2008) - Sales Supervisor, Nicaragua (2006 - 2007)

  • Marketing Management Trainee

    • Feb 2008 - Feb 2009

    Formé parte del programa de entrenamiento regional pasando por los departamentos de Market Intelligence, Brand Management y Trade Marketing. Coordinación de actividades y campañas con agencias regionales y equipos de TM&D de Centroamerica y el Caribe

  • Trade Marketing Supervisor

    • Oct 2006 - Feb 2008

    Responsable de la supervisión del equipo de ventas para el área sur de la Capital. Dirección del equipo de vendedores