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Iva Piper is a seasoned communications expert with a strong background in strategic planning, public relations, and crisis management. As the owner of Piper PR Agency, Communications & Media Consulting, she has successfully managed high-profile clients across various industries, including Fortenova Grupa, Frikom, and Air Serbia. With a native working proficiency in English and full professional proficiency in Italian, Iva has honed her skills in developing and executing PR strategies, managing media relations, and fostering long-term client relationships. Her education in DAMS from the University of Turin has provided a solid foundation in the arts and humanities, complementing her skills in communications and public relations.

Experience

    • Agency Owner
      • May 2022 - Present
      • Belgrade, Serbia

    • Serbia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Client Services Director
      • Jun 2020 - May 2022

      Responsibilities: maintaining high level relations with clients, media and other stakeholders,managing company’s account, fostering long-term relationship with clients, attracting newclients, acting as first point of contact, coordination of multiple teams in the agency andoverseeing the execution of PR activities. Brand PR, Corporate PR, Strategic Planning, CSR,Event Management, as well as Crisis PR.Clients: Fortenova Grupa, Frikom, Dijamant, Mercator S, Super Kartica, MG Mivela i Jana,Jugoslovenska kinoteka – A1 Kinoteka, Banca Intesa, Direktna banka, Air Serbia, Novomatic, Maxbet,Siemens, Imlek, Marera, Moj Kiosk, Beogradski Sajam, Kosmajska, TC Stadion, etc.

    • Account Director
      • May 2019 - Jun 2020

      Responsibilities: Planning, developing and overseeing the execution of PR and communicationstrategies, identifying opportunities to improve reputation of clients, coordinate andsupervision of the team of 4 PR managers and executives. Crises communication. Eventmanagement.Clients: Fortenova Grupa, Frikom, Dijamant, Mercator S, Super Kartica, MG Mivela i Jana,Jugoslovenska kinoteka – Vip Kinoteka;

    • Senior Public Relations Manager
      • Sep 2014 - May 2019

      Responsibilities: Developing communications plan, developing media relations strategy,coordination o all public relations activities, engaging audiences across traditional and newmedia, maintaining good media relations and cultivating new contacts within business,creating content for press releases, PR articles, interviews, statements, Q&As, speeches, etc.Monitoring, analyzing and communicating PR results, evaluating opportunities forpartnerships, sponsorships, etc. Crisis communication. Event management.Clients: Air Serbia, Agrokor, Frikom, Dijamant, Mercator S, Super Kartica, MG Mivela i Jana,Vina Belje, Pik Vrbovec, Intersport, Ford, NBG Leasing, Crystal Derma, Pharmas, Jugoslovenskakinoteka, Etnografski muzej, Teatar u tvrđavi, Nušićevi dani, Smederevska jesen, Saint Ten;

    • PR Manger
      • Nov 2011 - Jan 2013

      Negotiation, cooperation and comunication with more than 90 different pubblishers from Serbia and the region. Planning PR and marketing activities in order to promote a completely new website and its contents. Implementation of various promotional activities, such as participation in the Book Fair and cooperation Center for the promotion of science. Starting and mantainig social media profiles on Facebook and Twitter, in order to promote contents of the website, etc.

    • Senior Account Manager
      • Apr 2010 - Nov 2011

      Planning and development of communication strategy and activity plan for Client, situational analysis and maps of key stakeholders, for better positioning the Client in relation to the media, government, and business development, implementing the action plan in the team responsible for the Client, the realization of different training, crisis communications for Clients, preparing and placing the invitation and press release, organization of events and press conferences, interviews and placement of guest appearances.Clients:DHL International Beograd d.o.oCustom Administration, Republic of Serbia, Ministry of FinanceBall Packaging Europe BelgradeRecan Fund L’ Oreal SafranBasler insurance PricewaterhouseCoopers Junior Achievement China Trade CenterVeolia TransportMerck d.o.o, etc

    • Account Manager
      • Apr 2008 - Nov 2009

      Provides two-way communication between the client and team. Work closely with the team in order to maintain a continuous knowledge of project status in order to identify potential issues and opportunities within or related to the project. Ensures that all processes and procedures are completed, managing administrative and organisational work and ensuring that this is completed on time and on the budget.Clients:DeltaKBC BankGrand Casino034Metal industryMlekara KUCCyber & Fat Cat FilmMaxersSun moon & starsCasa MaiacVanguard communication, etc.

Education

  • 1999 - 2005
    Facoltà di Scienze della Formazione - Corso di Laurea in DAMS, Università degli Studi di Torino
    Indirizzo Cinema

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