Topline | Itailí González

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Itailí González

Paid Social Media Manager at Cardinal Digital Marketing

Intro Book

I am an accomplished Digital Marketer with over 5 years of experience specializing in Paid Social Media. I excel in developing and executing advertising strategies that drive growth, optimize budgets, and consistently deliver exceptional Return on Ad Spend (ROAS). My expertise spans across multiple industries, utilizing a deep understanding of audience segmentation and campaign optimization to achieve impactful results.

Verified

Location

Torreón, Mexico, MX

Languages

English Native or bilingual proficiency
Spanish Native or bilingual proficiency

Skills

Strategic Thinking
Data Analysis
Content Creation and Social Management
Conversion Rate Optimization
Graphic Design
Copy writing and Storytelling
Understanding of UX
Communications Skills
Efficient Under Pressure
Problem Solving Skills
Good Listening Skills
Project Management
Communication
Problem Solving
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$90.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. I need to determine the hourly rate for Itailí González based on their profile. First, let's look at their job titles: Performance-Driven Media Buyer, Meta Ads Specialist, E-Commerce Digital Marketing Expert. Those are pretty specialized roles, especially Meta Ads and e-commerce, which are in high demand.

Their experience spans from 2019 to present, so about 5 years. They've worked as a Paid Social Media Manager at Cardinal Digital Marketing and Senior Meta Media Buyer at Top Growth Marketing. Senior roles usually command higher rates. The key achievements mention scaling e-commerce growth, managing campaigns on Shopify, using analytics tools like Triple Whale. These are advanced skills.

Education-wise, a Master's in Digital Marketing and a Bachelor's in Communications. Higher education can justify a higher rate. Location is Torreón, Mexico. Rates can vary by region, but since they might be working remotely for international clients, the rate might be adjusted upwards compared to local averages.

Skills listed include Strategic Thinking, Data Analysis, Conversion Rate Optimization, Project Management, etc. These are all valuable in digital marketing. Bilingual in English and Spanish could be a plus, especially if working with diverse clients.

Looking at industry standards, Meta Ads Specialists with several years of experience can charge anywhere from $50 to $150 per hour. E-commerce experts might be on the higher end. Considering their senior roles and advanced skills, maybe around $75-$100. But since they're based in Mexico, some might price lower than US-based freelancers, but if targeting international clients, they might charge competitively. Let's average around $85-$95. Maybe settle on $90 as a midpoint.

Bio

Performance-Driven Media Buyer | Meta Ads Specialist | E-Commerce Digital Marketing Expert

Experience

Cardinal Digital Marketing
- Mexico City
- Paid Social Media Manager
  - Jan 2021 - Feb Present
  - Mexico City
  Managing end-to-end paid social campaigns across diverse social platforms to drive measurable growth and client success.
  
  Key Achievements and Responsibilities:
  • Executed high-performing campaigns using native and third-party tools.
  • Analyzed performance, optimized strategies, and implemented improvements.
  • Managed project workflows, ensuring timely and seamless delivery.
  • Created detailed client reports, providing actionable insights.
  • Collaborated with internal teams to align paid social with broader campaigns.
  • Maintained strong client relationships and provided regular updates.
  • Trained and upskilled team members on best practices.
Mobe Growth- User Aquisition Agency
- United States
- Advertising Services
- 1 - 100 Employee
- Senior Meta Media Buyer
  - Jan 2020 - Jan 2021
  Led strategic paid media campaigns focused on scaling e-commerce growth, driving impressive returns on ad spend through Facebook's advertising platform.
  Key Achievements and Responsibilities:
  • Developed and executed brand scaling strategies.
  • Implemented customer journey mapping and audience segmentation.
  • Proficiently managed campaigns on Shopify, utilizing Triple Whale for advanced analytics.
  • Demonstrated strong project management skills and a high level of efficiency in optimizing campaigns.
2bcore
- Mexico
- IT Services and IT Consulting
- 1 - 100 Employee
- Social Media Marketing Manager
  - Dec 2019 - Jan 2021
  Enhanced brand engagement and online presence through tailored social media strategies, incorporating SEO, SEM, and innovative content marketing.
  Key Achievements and Responsibilities:
  • Conducted market research to inform strategy.
  • Managed end-to-end digital campaigns, including email marketing and graphic design.
  • Reported on campaign performance, using analytics to drive continuous improvement.

Education

2020 - 2022

UNID Campus Tlalnepantla
Master of Digital Marketing, Digital Marketing

2020 - 2022
2015 - 2019

UNID Campus Tlalnepantla
Bachelor of Communications, Marketing

2015 - 2019

Services

Industry Focus. Add an industry

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Itailí González

Refer a Friend to Get
100 Credits For FREE

$90.0

Hourly Rate