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Ishfar Munir

Intro Book
Marketing professional with leadership experience in strategy, accounts, and customer success.
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Location
Toronto, Ontario, Canada, CA
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Bio

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Ishfar Munir is a seasoned marketing professional with 10+ years of experience in full-stack web development, marketing, and business administration. He has held various leadership positions, including VP of Strategy at Laurier Marketing Association | LMA and Director of Accounts at The Advertising Project. Ishfar has also worked as a Customer Success Associate at ThinkData Works and an Instructional Assistant at Lazaridis School of Business ¼ Economics at Wilfrid Laurier University. He holds certifications in social media marketing, digital marketing, and Google Analytics.

Credentials

  • Hootsuite Platform Certification
    Hootsuite Academy
    Nov, 2023
    - Apr, 2026
  • Social Media Marketing Certification
    Hootsuite Academy
    Nov, 2023
    - Apr, 2026
  • Marketing Cloud Basics
    Trailhead by Salesforce
    Jan, 2020
    - Apr, 2026
  • Sales Cloud Basics
    Trailhead by Salesforce
    Jan, 2020
    - Apr, 2026
  • Google Analytics for Beginners
    Google
    Jan, 2024
    - Apr, 2026
  • Digital Marketing
    HubSpot Academy
    Jan, 2024
    - Apr, 2026

Experience

  • Laurier Marketing Association | LMA
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • VP of Strategy
      • May 2023 - Apr 2024

    • Co-President
      • Apr 2022 - May 2023

    • VP of Corporate Relations
      • Apr 2021 - Apr 2022

    • Corporate Relations Manager
      • Apr 2020 - Apr 2021

    • First Year Representative
      • Oct 2019 - Apr 2020

  • Lazaridis School of Business & Economics at Wilfrid Laurier University
    • Canada
    • Higher Education
    • 200 - 300 Employee
    • BU111 Instructional Assistant
      • Sep 2023 - Dec 2023

    • BU121 Instructional Assistant
      • Jan 2023 - Aug 2023

  • ThinkData Works
    • Toronto, Ontario, Canada
    • Customer Success Associate
      • Sep 2022 - Dec 2022
      • Toronto, Ontario, Canada

      - Regularly engaged with unengaged clients, identifying their data strategy goals, and matched ThinkData products to these goals, increasing client engagement by 67%- Analyzed client data to identify and propose upsell opportunities, leading to an increase in sales and improved alignment with clients’ data strategy goals- Developed internal collateral that streamlined the customer onboarding process, reducing onboarding time and improving customer satisfaction

  • ThinkData Works
    • Toronto, Ontario, Canada
    • Marketing Associate
      • Jan 2022 - Apr 2022
      • Toronto, Ontario, Canada

      - Coordinated public relations activities, creating software directory listings and reaching out to over 50 data science event organizers, enhancing brand visibility in the tech community- Conducted in-depth SEO analyses using SEMrush to compare our company with competitors, delivering actionable insights through weekly and monthly reports that informed and improved our SEO strategy- Spearheaded the management of our social media page, leveraging Figma for design and staying abreast of data science trends for content creation, achieving an increase to over 3,000 LinkedIn followers

  • Lazaridis School of Business & Economics at Wilfrid Laurier University
    • Waterloo, Ontario, Canada
    • BU111 Instructional Assistant
      • Sep 2021 - Jan 2022
      • Waterloo, Ontario, Canada

  • JAM Direct Inc.
    • Toronto, Ontario, Canada
    • Account Services Intern
      • May 2021 - Aug 2021
      • Toronto, Ontario, Canada

      - Managed and executed over 25 large-scale marketing campaigns, collaborating closely with creatives and developers, achieving over 1 million customer reaches per campaign and enhancing brand engagement- Fostered strong client relationships through timely responses and meticulous attention to campaign requests, leading to the successful launch and execution of key campaigns and email journeys, surpassing client satisfaction metrics- Innovated an Excel-based tool that dramatically reduced the time required for creating post-launch campaign tracking documents from 15 minutes to 1 minute, significantly boosting operational efficiency-

  • The Advertising Project
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • VP of Accounts
      • May 2021 - Aug 2021

    • Director of Accounts
      • Sep 2020 - May 2021

Education

  • 2019 - 2024
    Lazaridis School of Business & Economics at Wilfrid Laurier University
    Bachelor of Business Administration - BBA, Business Administration and Management, General
  • 2024 - 2024
    KEDGE Business School
    International Exchange Student, Business Administration and Management, General
  • 2015 - 2019
    Scarborough Academy of Technological, Environmental, and Computer Education @ W.A Porter C.I

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