Experience

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  PingPong Digital

  • Birmingham, England, United Kingdom

  • Digital Marketing Executive

    • Oct 2021 - Sep 2023
    • Birmingham, England, United Kingdom

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  People's Daily, China

  • Beijing, China

  • International Journalist

    • Nov 2020 - May 2021
    • Beijing, China

    -Compile news articles from Chinese to English for the People's Daily mobile application, with comprehensive knowledge of Chinese audience and English audience‘s reading preferences and cultural differences.-Experienced writing skills on wide-ranged topics including but not limited to culture, e-commerce, technology, economy. Adjust the tone depending on different digital platforms.-Pay attention to detail, organise priorities, meet high standards as working at the largest newspaper group in China.-Generate Twitter content based on audience reading preference, with a team of bilingual journalists, as a part of the social media matrix for People's Daily (6.9M followers) brand marketing. @PeoplesDailyapp engages 1,953 followers in total and 208,000-424,000 Tweet impressions monthly. -Monitor trending topics, optimise contents, ensure hashtags on Twitter.-Ensure deadline and release news before other competitors.

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  ForwardwithHer

  • Social Media Coordinator

    • Jul 2020 - 2021

    -Started up from scratch by 23 students, Weibo @她行FowardWithHer has 228,000+ views and 536 followers within 6 months. -Joined social innovation competition 2020 launched by UN WOMEN, which is awarded certification.-Generate content for Weibo@FowardWithHer and WeChat official account @FWH with a team of 6 students remotely. -Design Weibo posters, Wechat article banners, Wechat articles via Canva/Xiumi. -Follow up on relevant trending topics and adjust social media strategy to strengthen audience engagement. -Weibo campaign #FWHshare, which encourages targeting audience to share feminism-related film and book, reached 64,000 views. -Search, communicate, and collaborate with relevant feminism KOL to boost traffic.

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  Global Media Monitoring Project

  • United Kingdom

  • Analyst, coder

    • Oct 2020 - Nov 2020
    • United Kingdom

    -Work with international teams, to monitor gender representations on all media sources.-Capture, identify, research and analyse gender representations on @TheIndependent Twitter and The Daily Mail print newspapers.-Code the information to the project form, proofread other coders' forms and communicate within the team.

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  RISE EDUCATION

  • Hangzhou, Zhejiang, China

  • English Teacher and Sales Consultants

    • Mar 2018 - Jul 2018
    • Hangzhou, Zhejiang, China

    English teaching assistant

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  Chinese State-owned TV Station

  • China

  • Journalist

    • Jan 2017 - Mar 2017
    • China