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Bio

Isabella Espinosa Arana is a seasoned marketing and design professional with a Master's degree in digital marketing and analytics, and a background in industrial design. She has experience in project management, communication, leadership, and problem-solving, with a strong proficiency in English and professional working proficiency in French. She has worked in various roles, including Marketing, Design, and Communications Manager, Social Media Manager, Designer, Research Intern, and Assistant.

Credentials

  • Google UX Design Certificate
    Coursera
    Feb, 2023
    - Present
  • Build Wireframes and Low-Fidelity Prototypes
    Google
    Jun, 2022
    - Present
  • Start the UX Design Process: Empathize, Define, and Ideate
    Google
    Apr, 2022
    - Present
  • Foundations of User Experience (UX) Design
    Google
    Jan, 2022
    - Present
  • SketchBook Pro
    Domestika
    Jun, 2021
    - Present
  • CSWA Academic - Part 2
    Solidworks
    Nov, 2020
    - Present
  • EF SET English Certificate 94/100 (C2 Proficient)
    EF International Language Centers

Experience

    • Colombia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing, Design, and Communications Manager
      • 2023 - Present
      • cali, Colombia

      Boosted brand awareness and digital presence by 20% through strategic marketing. Led campaigns that increased website traffic by 15% and leads by 10%. Managed social media, achieving 25% growth in followers and 30% higher engagement. Collaborated on visually compelling marketing materials. Built media relationships for positive coverage. Successfully launched a website redesign, increasing traffic by 20%.

      Let me know if you’d like any tweaks! 🚀

  • freelance
    • cali, Colombia
    • Designer
      • 2022 - Present
      • cali, Colombia

      I work as a designer developing activities of content creation and graphic design.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Social Media Manager
      • 2023 - 2023
      • remote

      • Managing the social media accounts of international clients, such as Christy Morrison owner of Home and Slay realtors and host of American Dream TV, Chris Camacho EXP Real Realtor, Brian Morrillos EXP Real Realtor.
      • Creating graphic materials for use on social media.
      • Handling messaging on different accounts.
      • Content scheduling.
      • Captions and research creations for content ideas

    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Research intern
      • 2021 - 2022
      • Cali, Valle del Cauca, Colombia

      I work as a research intern developing an interactive exposition name "¿Ve de donde venis? Cali entre rutas de colores." Some of my main activities were:1. Interviews2. Data Analysing3. 3D model designing4. Testing5. Estructural testingThanks to this project I perform in two design forums, there were:1. International forum of design as a process (organized by the Università di Bologna)2. 4to Encuentro RAD de investigación informativa de diseño (organized by the Red Academica de Diseño Colombia).

    • Assistant
      • 2018 - 2021
      • Cali, Valle del Cauca, Colombia

      I work as an assistant for two years, Following that the duty that I developed at the beginning was related to administrative activities, in turn, I worked as a design student supervisor. Furthermore, I help in the development of multidisciplinary projects that were organized by some professors of the faculty that I was part of. most of the topic of does projects were relative to research, marketing, and social innovation.

Education

  • 2024 - 2025
    ENEB - Escuela de Negocios Europea de Barcelona
    Master in digital marketing and analytics, Marketing
  • 2018 - 2023
    Universidad Autónoma de Occidente
    Industrial designer, Industrial and Product Design
  • 2021 - 2021
    Universidad Anáhuac México
    Licenciatura en Diseño industrial, Industrial and Product Design

Services

Industry Focus. “Business Consulting and Services”

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