Experience

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  Woolworths

  • South Africa
  • Retail
  • 700 & Above Employee

  • Snr Marketing Manager: WRewards CVP, Lifecycle Management and Communities of Interest

    • Aug 2019 - Present

    Responsibilities include developing, managing and seeing end to end delivery of all programme initiatives relating to the WRewards CVP, customer lifecycle and communities of interest. To drive commercial value from the customer data base through the development of marketing and communication strategies that build customers loyalty and improved retention. My role also requires working closely with multiple cross functional stakeholders in effort to improve the WRewards product offers to further meet customer needs where they are rewarded through the WRewards programme. These range from internal Sales teams to various external affiliate partners.

  • Loyalty Manager for SA and Africa

    • Jan 2016 - Aug 2019

    As Loyalty Manager of the WRewards programme at Woolworths, key highlights included: 1. The repositioning of the WRewards programme with new customer value proposition and core benefits. This included integration and onboarding of multiple key stakeholders and designing and delivering an aggressive marketing communication plan for launch.2. As an extension of Woolworths' baby and toddler club Littleworld, launching the Woolworths Facebook Group 'The Parent Feed' as an enabler for parenting conversations. Supported by a robust content plan and integrated digital approach. (2018 Assegai Leader Award for Direct Marketing: Social Media content/community).

  • Account Director

    • Dec 2013 - Dec 2015

    Internal Agency Account Director for Woolworths Financial Services and the WRewards Loyalty Programme. Woolworths Financial Services being a Joint Venture with Absa Bank that supports the Woolworths retail business in the form of credit, and forms part of the WRewards Loyalty programme.This included end to end accountability for Agency development and delivery of integrated 360 brand communication across internal and external departments – involving strategy, design, digital, direct marketing, visual merchandising, production and media.

• 

  The Jupiter Drawing Room Cape Town

  • Account Director

    • Sep 2013 - Dec 2013

    September 2013, took the role of lead Account Manager on the pitch team that won the Sasko, Pioneer Foods business for the agency, resulting in being promoted to Account Director.

  • Senior Account Manager

    • Jan 2013 - Sep 2013

    Portfolio of accounts included Hyundai, Mentholatum and Coca Cola. Here worked closely with communication strategists to interpret Client business challenges and derive insights and ideas, which would inform communication strategies and stimulate and improve the team’s creative work

• 

  The Jupiter Drawing Room

  • Cape Town Area, South Africa

  • TV Producer

    • Mar 2010 - Dec 2012
    • Cape Town Area, South Africa

    Produced and managed TV and radio commercials up to the value of R5 million per project for leading brands such as Windhoek, Hyundai, Unilever, American Swiss Jewelers, Design Indaba and Woolworths. This required meticulous planning and excellent organizational skills and accountability to deliver superior quality productions in a high pressurized environment, fast and accurately.

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  Redline Pictures

  • Cape Town Area, South Africa

  • TV Presenter

    • Jan 2010 - Apr 2011
    • Cape Town Area, South Africa

    Cape Town Field Presenter for "Glitterati", an Afrikaans magazine show on KykNet.

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  Monkey Films

  • Cape Town Area, South Africa

  • Production Coordinator

    • Dec 2009 - Mar 2010
    • Cape Town Area, South Africa

    As Production Coordinator a great deal of hands-on experience and learning was obtained, improving my understanding of the TV and Film industry. Here responsibilities included assisting and facilitating the production process of international brands filming in CPT. These included the TV commercials for:- Coca Cola (Argentina, Uruguay, Paraguay) - Kraft, Philadelphia Cheese (Europe)

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  Red Pepper Pictures (Pty) Ltd

  • Johannesburg Area, South Africa

  • TV Presenter

    • Apr 2009 - Jul 2009
    • Johannesburg Area, South Africa

    Host and Field Presenter for "Flash", a South African entertainment magazine show on SABC 3.

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  Opera Africa

  • Johannesburg Area, South Africa

  • Producer

    • Feb 2009 - May 2009
    • Johannesburg Area, South Africa

    Produced the indigenous opera 'Princess Magogo' after its return from extensive overseas tours. This production featured at the SA State Theatre in Pretoria and the Joburg Theatre. Also facilitated the process of it being televised on SABC 2 later that year.Here responsibilities included engaging and negotiating with a diverse range of local and international practitioners i.e. artists, directors and costume/set designers, CEO’s and other representatives of the SA State Theatre and Joburg Theatre; planning and managing rehearsal and production schedules; and meeting requirements of principle sponsors.

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  African Renaissance Productions

  • Cape Town Area, South Africa

  • Producer

    • Aug 2008 - Dec 2008
    • Cape Town Area, South Africa

    Produced 'MAN', a 13 part reality series which was broadcast on SABC 3 in 2009 and 2011. Here challenging budget constraints required innovative thinking and negotiation. Achievements included successfully securing trade exchanges with premium locations (eg. Cape Grace, Twelve Apostles), luxury products (eg. designer clothes, Lamborghini’s etc.) and activities (eg. helicopter ride, skydiving, Tigger2 catamaran) to shoot and use free of charge during CPT high season.

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  Opera Africa

  • Johannesburg Area, South Africa

  • Marketing Manager

    • Apr 2007 - Mar 2008
    • Johannesburg Area, South Africa

    Marketing Manager for 3 full scale opera productions featured at the SA State Theatre in Pretoria and the Johannesburg Theatre.Responsibilities included the management of all marketing and publicity operations, targeting an existing niche market of approximately 12 500 patrons, as well as reach-out initiatives to build future audiences. Achievements included sold out houses for all performances of Aida specifically at the Johannesburg Theatre.