Experience

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  TECLA.IO

  • Dallas, Texas USA

  • Marketing Lead

    • Feb 2024 - Present
    • Dallas, Texas USA

    Lead marketing initiatives for a nearshore staffing platform connecting U.S. tech companies with Latin American developers. Manage SEO, content marketing, link building, and event marketing strategies to drive brand visibility and lead generation.

    Key Contributions:
    - SEO & Content Strategy: Optimized blog content for organic search, Google Discover, and answer engines, leading to measurable growth in impressions and click-through rates.
    - Link Building: Developed and executed outreach campaigns to secure high-quality backlinks, increasing domain authority and organic traffic.
    - Event Marketing: Spearheaded “Sobremesa” (executive dinners) and “Copita” (casual HR/tech happy hours) events across U.S. cities, managing budgets, guest lists, and sponsorships.
    - AI & Automation: Implemented AI-assisted workflows for keyword clustering, content briefs, and outreach personalization, reducing manual workload and improving efficiency.
    - Cross-functional Collaboration: Partnered with sales and leadership teams to align marketing strategy with business goals, supporting both talent acquisition and client growth.

• 

  THE SAWARD TEAM

  • Trenton, Michigan USA

  • Creative Marketing Director

    • Jun 2023 - Dec 2023
    • Trenton, Michigan USA

    Developed and executed innovative marketing strategies aligned with The Saward Team's brand and goals. I spearheaded the creative direction for advertising and public-facing communications across digital, print, and video channels, ensuring consistent messaging to drive lead generation and brand visibility.

    Key Contributions:
    - Creating impactful video content and guiding social media promotions to enhance engagement.
    - Analyzing campaign performance using data insights to optimize strategies for maximum effectiveness.
    - Establishing operational frameworks and monthly calendars for training opportunities and retention initiatives.
    - Enhancing agents’ online presence through digital scorecard reviews to identify areas for improvement.
    - Staying ahead of marketing trends and technologies, while ensuring compliance with industry standards.

    Through collaboration with Michelle and the team, I piloted new tactics, streamlined processes, and helped shape The Saward Team’s brand value and marketing effectiveness.

• 

  PORCH.COM

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Team Lead II

    • Dec 2020 - Jan 2022
    • Seattle, Washington USA

    Promoted to provide leadership, mentoring, management, and training to current and new team members. Continuous communication to team and management on project development, timelines, and results by performing research, analyzing data, and developing key insights and action plans based on campaign results. Developing strong communication skills to ensure implementation of SEO best practice guidelines and documentation.

    Key Contributions:
    - Team structure. Support and creation of the new team structure and incentives always taking into account how these changes could affect team members. Thanks to these changes, the team focused more on results and created a greater motivation to achieve the stipulated goals. Created various tools for the team to use appropriately and work smarter.
    - Management tools. Modification of previous tools to improve communication and coordination of projects with the rest of the team. Training of the use and reading of these new tools to new and current team members.
    - Healthy team environment. Creation and implementation of new rules to foster a fair and coordinated environment within the team. Rigorous control over compliance with new rules and goals for the approval of incentives of team members.

  • Marketing Team Lead

    • Jan 2019 - Jan 2019
    • Seattle, Washington USA

    Monitor and control personal and team results. Established best practices within my team to increase project success by handling tools and resources as needed. Worked together with product managers and content teams to develop KPIs that measure both success and areas for improvement. Involvement of the recruitment process supporting the HR department to find highly qualified candidates.

    Key Contributions:
    - Team communication. Created various tools for the team to use appropriately and work smarter. A communication plan was prepared and agreed upon so team leaders could use standardized reports to present clear results for different campaigns at the right time to the right people. Implemented daily stand ups and weekly one on one’s for team collaboration, growth, transparency and trust.
    - Management tools. Implemented daily tracking results tool. The addition of this tool helped quickly address flaws and opportunities according to different projects and which ones were thriving and which ones weren’t. This helped the team keep track of their progress plus the results of their campaigns and strategies.
    - Healthy team environment. Conducted daily stand ups and team building activities as well as one on one meetings to hear everyone's input, thoughts and creativeness. Defined rules and processes to follow; always motivated my team to follow best practices guide and managed conflicts, always maintaining focus on the problem to promote a creative solution.

• 

  BRIGHTLOOM

  • Seattle, Washington USA

  • Senior Marketing Specialist

    • Jan 2019 - Oct 2023
    • Seattle, Washington USA

    Developed comprehensive onboarding documentation and streamlined processes to facilitate the seamless integration of new team members. This initiative significantly improved communication within the team. Maintained regular and transparent communication with both the team and management regarding project development and customer account management. Introduced robust timelines for customer deliverables and customer success, ensuring better project management. Enhanced workflow processes to enable cross-departmental support within the company, fostering greater efficiency and collaboration.

    Key Contributions:
    - Team Restructuring: Assisted in restructuring the team, which involved creating new team documentation, refining onboarding procedures, and optimizing account management processes. These changes led to a more results-driven approach and increased motivation to achieve our goals.
    - Tool Development: Innovated various tools to empower our team with efficient and smarter work processes.
    - Management Tools: Designed and implemented new tools to enhance communication and project coordination within the team. Conducted training sessions to familiarize both new and existing team members with these tools.
    - Product Development: Spearheaded the development of a groundbreaking product aimed at addressing the needs of small businesses. This product leveraged AI intelligence to simplify email marketing campaign creation and provided adaptable workflow processes tailored to each customer's requirements. It empowered customers to make informed decisions when crafting email marketing campaigns. The product offered customizable variables, facilitating the generation of branded campaign cards and serving as a valuable reference for email template creation in their campaign efforts.

• 

  Mox Technologies

  • Mexico
  • Outsourcing/Offshoring
  • 1 - 100 Employee

  • Marketing Manager

    • May 2017 - Dec 2019
    • Mexico City, Mexico

    Promoted within the company to plan, execute, monitor, and control marketing campaigns. Responsible for achieving results and completing objectives. Reported constantly to senior management regarding marketing campaigns results and focuses. Managed providers and reported campaign status by preparing communication management plans. Monitored risks constantly and implemented risk responses.

    Key Contributions:
    - Team management: Developed and managed the first small marketing team within the company which included multicultural team members. Established ground rules and came back when conflict resolution was needed. Training was provided in reporting formats, checklists and overall communication. Performed recurrent team building activities and maintained close communication with daily meetings. Developed agile practices and culture within teams to tackle uncertainty within projects.
    - Marketing Management: Creation of several campaigns and marketing strategies for a new market. Deep analysis of competition and demand. Weekly presentations of reports and results with investors and directors. Surveys were conducted to obtain specific demographic data.
    - Accomplished marketing results. Significant recognition was achieved through social media and a positive response was also obtained from our marketing efforts, both on social media and in partnership with other brands and companies. Thanks to our campaigns, we were able to generate customer conversion which benefited the sales team for customer retention.

• 

  E-LOGIC INC.

  • Washington District of Columbia, United States of America and Cochabamba, Bolivia

  • Business Analyst

    • Jan 2016 - Jan 2016
    • Washington District of Columbia, United States of America and Cochabamba, Bolivia

    Recruited for business expansion to IT services through United States government bids. Responsible for preparing written and price proposals by understanding scope, time, risks, resources needed and quality compliance. Created and maintained teaming relationships, negotiated terms, prepared teaming agreements, coordinated deadlines and supported efforts to complete the company joint venture.

    Key Contributions:
    - Reached the strategic growth plan of the company: Contributed to the joint venture plan along with maintaining the small business certifications to be competitive in the United States federal market.
    - Cost estimating: Worked with the development team and subject matter experts to establish a custom approach to each proposal to determine if a top down, expert judgment, analogous or parametric estimate was required to complete and present the price proposal. Additionally, contingency reserves were created according to a risk identification document that was reviewed each time a new proposal was shared.
    - Solution and execution. Re-quoted pricing if the budget was being impacted in a negative way. Provided solutions by offering new timelines and estimated costs in agreement with clients to be able to complete requirements, scope and timing.

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  INSTITUCIÓN TECNOLÓGICA COLEGIO MAYOR DE BOLIVAR

  • Cartagena De Indias, Colombia

  • Marketing Intern

    • Aug 2016 - Nov 2016
    • Cartagena De Indias, Colombia

    Selected for a rigorous internship within the university of Cartagena to deploy the international week event. Prepared and concentrated efforts within the marketing office, updated the webpage along with subject matter experts, talked with conference speakers and prepared the event agenda, communicated the event within the university, redirected communications of students to hand out all information and monitored event implementation.